The research from the form on syntax and grammar of quotation in Japanese study is formerly in the mainstream. This paper has chosen for the editorial as a case study sample about a text with a concrete genre, and has analyzed quotation from a point of the ”characteristic on report” which determines its genre.As a result, the quotation expression of the editorial has direct (markedness) quotation which has made discussion issue by grammar at first. Simultaneously with it, the unmarked quotation produced by ”characteristic on report” is shown in its quotation expression.Quotation expression produced by ”characteristic on report” is used abundantly at the newspaper editorial. And it is tinged with the character in which the social genre characteristic of a text is specified. The feature of a newspaper quotation expression is at a point with much unmarked quotation expression. And another feature of it is that it is combined with grammar theory markedness quotation and unmarked quotation is used with important functions on the communication structure of some expression intentions in a text at the paper company.