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W.(1994)。Individual differences in need for cognitive closure。Journal of Personality and Social Psychology,67(6),1049-1062。 | 15. | 方菁容、衛萬里(20130600)。世界自然基金會(WWF)環保公益廣告創意效果與觀者認知差異。設計學報,18(2),71-91。 延伸查詢 | 16. | Yang, Xiaojing、Smith, Robert E.(2009)。Beyond attention effects: modeling the persuasive and emotional effects of advertising creativity。Marketing Science,28(5),935-949。 | 17. | Smith, Robert E.、Chen, Jiemiao、Yang, Xiaojing(2008)。The impact of advertising creativity on the hierarchy of effects。Journal of Advertising,37(4),47-61。 | 18. | Roets, A.、Van Hiel. 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W.(2005)。Recall and persuasion: Does creativity matter?。Journal of Advertising,34(3),47-57。 | 24. | Van Hid, A.、Mervielde, I.(2003)。The need for closure and the spontaneous use of complex and simple cognitive structures。The Journal of Social Psychology,143(5),559-568。 | 25. | Cacioppo, John T.、Petty, Richard E.、Kao, Chuan-Feng、Rodriguez, Regina(1986)。Central and Peripheral Routes to Persuasion: An Individual Difference Perspective。Journal of Personality and Social Psychology,51(5),1032-1043。 | 26. | Krugman, Herbert E.(1965)。The impact of television advertising:Learning without involvement。Public Opinion Quarterly,29(3),349-356。 | 27. | Mannetti, L.、Pierro, A.、Kruglanski, A.、Taris, T.、Bezinovic, P.(2002)。A Cross-Cultural Study of the Need for Cognitive Closure Scale: Comparing Its Structure in Croatia, Italy, USA and the Netherlands。British Journal of Social Psychology,41(1),139-156。 | 28. | Cacioppo, John T.、Petty, Richard E.(1982)。The Need for Cognition。Journal of Personality and Social Psychology,42(1),116-131。 | 29. | Zaichkowsky, Judith Lynne(1986)。Conceptualizing involvement。Journal of Advertising,15(2),4-34。 | 30. | Maclnnis, Deborah J.、Jaworski, Bernard J.(1989)。Information processing from advertisements: Toward an integrative framework。Journal of Marketing,53(4),1-23。 | 31. | Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。 | 32. | Warrington, Traci B.、Abgrab, Nadia J.、Caldwell, Helen M.(2000)。Building Trust to Develop Competitive Advantage in E-business Relationships。Competitiveness Review,10(2),160-168。 | 33. | Greenwald, Anthony G.、Leavitt, Clark(1984)。Audience Involvement in Advertising: Four Levels。Journal of Consumer Research,11(1),581-592。 | 會議論文1. | 黃瓊億、謝如梅、王詮竤(2012)。創業團隊成員的認知閉合需求、創業警覺性與團隊衝突的關係:一項跨層次分析。中國管理研究國際學會2012年會議。北京:中國管理研究國際學會。 延伸查詢 | 圖書1. | Kruglanski, A. W.(2004)。The psychology of closed mindedness。New York:Psychology Press。 | 2. | Kruglanski, A. W.(1989)。Lay Epistemics and Human Knowledge。New York, NY:Plenum Press。 | 3. | Nunnally, Jum C.、Bernstein, Ira H.(1994)。Psychological theory。MacGraw-Hill。 | 4. | Kelley, T.、Kelley, D.(2013)。Creative Confidence: Unleashing the Creative Potential Within Us All。Crown Business。 | 5. | Bennett, Audrey(2006)。Design Studies: Theory and Research in Graphic Design。Princeton Architectural Press。 | 其他1. | ROI理論,http://wiki.mbalib.com/zh-tw/ROI, 2014/10/15。 | 圖書論文1. | Kruglanski, A. W.(1990)。Motivations for judging and knowing: Implications for social attributions。Handbook of motivation and cognition: Foundations of social behavior。New York, NY:Guildford。 | 2. | Hu, L. T.、Bentler, P. M.(1995)。Evaluating model fit。Structural equation modeling: Concepts, issues, and applications。Sage。 | |
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