This article argues that counseling is a needed profession in China, and that Western developed professional counseling practices should be culturally transformed to serve Chinese people and the Chinese culture. Through comparing Western cultural roots for counseling with the cultural context of China and reviewing the psychological implications of individualism and collectivism, it is concluded that effective counseling in China needs to accommodate both individualistic and collectivistic values. Possible ways that collectivism can be incorporated into individualism-based professional counseling are also discussed.