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題名:使用者對圖書館Facebook訊息需求與互動需求分析:以輔仁大學圖書館為例
書刊名:圖資與檔案學刊
作者:蘇昱任林麗娟 引用關係
作者(外文):Su, Yu-renChanLin, Lih-juan
出版日期:2015
卷期:7:1=86
頁次:頁74-96
主題關鍵詞:社群平臺社群網路互動FacebookCommunity platformSocial networkInteraction
原始連結:連回原系統網址new window
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  • 點閱點閱:82
隨著網路科技的快速發展,圖書館運用各種工具來拓展服務,提供更方便的管道與讀者 溝通,社群網路工具亦成為學術圖書館提供讀者資訊和互動的途徑。本研究乃針對圖書館 Facebook 平台,分析使用者對於圖書館Facebook 訊息與互動之需求。研究先以內容分析歸納 學術圖書館使用Facebook 的服務型態,再據以產生問卷題項,以調查方式進行資料蒐集。透 過輔仁大學圖書館Facebook 的使用者族群,回收之567 份有效問卷,加以分析、歸納輔仁大 學圖書館使用者對於圖書館Facebook 之使用情形,以及其對於圖書館訊息需求與互動之需求 程度。本研究歸納各項訊息需求與互動需求程度分別以新書通知與宣傳,以及推薦書籍之分 享為最高。相關性分析結果反映:經常性使用Facebook 功能、圖書館Facebook 之訊息需求與圖書館Facebook 之互動需求三者之間只有圖書館Facebook 訊息需求與圖書館Facebook 互 動需求之間呈中度正相關,其餘皆為低度相關。研究亦根據結果,提出相關建議。
In light of the rapid development of Internet technology, libraries have followed the trend by making use of diverse media to increase their channels of communication with users in order to provide more convenient services. This study intends to specifically observe the trend in academic library services. Social networking tools have gradually been applied in providing information and promoting interaction between academic libraries and their users. This study focuses on library Facebook websites to analyze users’ need for information and interaction. Content analysis is adopted to examine services provided on library Facebook websites. Based on the analysis, a set of questionnaire items are produced for the assessment of library Facebook users’ response. A case study of Fu Jen Catholic University Library Facebook users is conducted. An analysis of 567 valid questionnaires shows that there are high rates of information need for new publications and interaction need for reading recommendations. A correlation analysis of the connections among the frequency of using Facebook, library Facebook users’ information need, and library Facebook users’ interaction need indicates that there is a moderate positive correlation between library Facebook users’ information need and their interaction need, while there is a low extent of correlation in other connections. Based on research results, this study also proposes some suggestions on applying social networking tools in library services.
期刊論文
1.Lin, N.、Ensel, W.、Dean, A.(1981)。Social support scales: A methodological note。Schizophrenia Bulletin,7(1),73-89。  new window
2.Xia, Z. D.(2009)。Marketing Library Services Through Facebook Groups。Library Management,30(6/7),469-478。  new window
3.林菲、朴咏男(2011)。微博理念下圖書館讀者的信息素養教育探析。長春師範學院學報,30(3),172-174。  延伸查詢new window
4.陳麗納(2010)。微博客在圖書館中的應用研究。四川圖書館學報,2010(4),32-36。  延伸查詢new window
5.黃令賀、葛敬民(2010)。微博客及其在高校圖書館中的應用模式的研究。情報理論與實踐,33(4),84-86。  延伸查詢new window
6.關鑫(2011)。淺談微博在高校圖書館中的應用。農業圖書情報學刊,23(5),113-115。  延伸查詢new window
7.Ahlroth, S.(2014)。What do libraries do on Facebook?。Scandinavian Public Library Quarterly,47(3),26。  new window
8.Aharony, N.(2012)。Facebook use in libraries: An exploratory analysis。Aslib Proceedings,64(4),358-372。  new window
9.Ayu, A. R. R.、Abrizah, A.(2011)。Do you Facebook? Usage and applications of Facebook page among academic libraries in Malaysia。The International Information & Library Review,43(4),239-249。  new window
10.Bodnar, J.、Doshi, A.(2011)。Asking the right questions: A critique of Facebook, social media, and libraries。Public Services Quarterly,7(3/4),102-110。  new window
11.Charnigo, L.、Barnett-Ellis, P.(2007)。Checking out Facebook.com: The impact of a digital trend on academic libraries。Information Technology and Libraries,26(1),23-34。  new window
12.Gerolimos, M.(2011)。Academic libraries on Facebook: An analysis of users' comments。D-Lib Magazine,17(11/12)。  new window
13.Grgic, I. H.、Mucnjak, D.(2012)。Croatian and Irish public libraries on Facebook。Qualitative and Quantitative Methods in Libraries,3,267-275。  new window
14.Grgic, I. H.(2013)。Croatian school libraries on Facebook: Meeting the needs of young library users。New Library World,114(9/10),416-427。  new window
15.Hendrix, D.、Chiarella, D.、Hasman, L.、Murphy, S.、Zafron, M. L.(2009)。Use of Facebook in academic health sciences libraries。Journal of the Medical Library Association,97(1),44-47。  new window
16.Jacobson, T. B.(2011)。Facebook as a library tool: Perceived vs. actual use。College & Research Libraries,72(1),79-90。  new window
17.King, D. L.(2015)。How to connect with and communicate with customers。Library Technology Reports,51(1),16-21。  new window
18.O'Dell, S.(2010)。Opportunities and obligations for libraries in a social network age: A survey of web 2.0 and networking sites。Journal of Library Administration,50(3),237-251。  new window
19.Ofili, D. N.、Emwanta, M.(2014)。Facebook as an information service delivery tool: Perspectives of library staff at the University of Benin, Nigeria。African Journal of Library, Archives & Information Science,24(2),195-202。  new window
20.Phillips, N. K.(2011)。Academic library use of Facebook: Building relationships with students。The Journal of Academic Librarianship,37(6),512-522。  new window
21.Sachs, D. E.、Eckel, E. J.、Langan, K. A.(2011)。Striking a balance: Effective use of Facebook in an academic library。Internet Reference Services Quarterly,16(1/2),35-54。  new window
22.Tan, C.、Sum, H.、Seah, F.、Somasundram, V.、Wong, E.(2012)。Asia-Pacific libraries on Facebook: Content analysis on posts and interactions。Singapore Journal of Library & Information Management,41,51-68。  new window
23.Wan, G.(2011)。How academic libraries reach users on Facebook。College & Undergraduate Libraries,18(4),307-318。  new window
24.Wei, C.、Khoury, R.、Fong, S.(2013)。Web 2.0 recommendation service by multi-collaborative filtering trust network algorithm。Information Systems Frontiers,15(4),533-551。  new window
25.Yang, Heng-Li、Lin, Chien-Liang(2014)。Why do people stick to Facebook web site? A value theory-based view。Information Technology & People,27(1),21-37。  new window
26.Newman, Mark E. J.(2003)。The structure and function of complex networks。SIAM Review,45(2),167-256。  new window
27.Emirbayer, Mustafa、Goodwin, Jeff(19940500)。Network analysis, culture and the problem of agency。American Journal of Sociology,99(6),1411-1454。  new window
28.Boyd, Danah M.、Ellison, Nicole B.(2007)。Social Network Sites: Definition, History, and Scholarship。Journal of Computer-Mediated Communication,13(1),210-230。  new window
會議論文
1.林清泉、薄祥裕、吳微婷(201010)。國內社會網路服務網站使用行為研究:以Facebook、Plurk、Hi5為例。TANET 2010 臺灣網際網路研討會。台南市:台南大學。  延伸查詢new window
2.蘇昱任、林麗娟(201305)。社群網站與大學圖書館Facebook服務分析。2013圖書與資訊社會研討會。新北市:輔仁大學。  延伸查詢new window
3.Calvi, L.、Cassella, M.、Nuijten, K.(2010)。Enhancing users' experience: A content analysis of 12 university libraries Facebook profiles。ELPUB 2010 International Conference on Electronic Publishing,258-269。  new window
4.Jamali, M.、Abolhassani, H.(2006)。Different aspects of social network analysis。The 2006 IEEE/WIC/ACM International Conference on Web Intelligence,66-72。  new window
學位論文
1.李堃瑛(2011)。我國圖書館Facebook經營現況分析及使用者接受度之研究(碩士論文)。國立臺灣師範大學。  延伸查詢new window
2.林沂瑩(2012)。大專校院圖書館社群網站經營分析--以Facebook為例(碩士論文)。國立臺灣師範大學。  延伸查詢new window
圖書
1.吳非、馮韶文(2010)。媒體與全球在地化。臺北市:秀威資訊科技。  延伸查詢new window
2.Dancey, Christine P.、Reidy, John(2004)。Statistics without maths for psychology: Using SPSS for Windows。London:Prentice Hall。  new window
其他
1.American Library Association(2012)。State of America's libraries report 2012,http://www.ala.org/news/mediapresscenter/americaslibraries/soal2012。  new window
2.Harnesk, J.(2010)。Social Media usage in libraries in Europe: survey findings,http://www.slideshare.net/jhoussiere/social-media-usage-in-libraries-in-europe-survey-teaser。  new window
3.Rogers, C. R.(2009)。Social media, libraries, and Web 2.0: How American libraries are using new tools for public relations and to attract new users,http://www.slideshare.net/crr29061/social-media-libraries-and-web-20-how-american-libraries-are-using-new-tools-for-public-relations-and-to-attract-new-users。  new window
 
 
 
 
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