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題名：跨平臺網頁介面RWD對於網頁瀏覽之視覺傳達的影響
書刊名：商業設計學報
作者：蘇子淵／何宏文 引用關係
作者(外文)：Su, Tzu-yuan／Ho, Phoenix
出版日期：2015
卷期：19
頁次：頁19-38
主題關鍵詞：方法目的鏈；響應式網頁設計；蘊含矩陣；階層價值圖；Means-end chains；Responsive web design；Implication matrix；Hierarchical value map
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:0
  • 點閱點閱:169
伴隨著移動平台的技術日趨成熟，網頁瀏覽的視覺效果也逐漸受到重視，響應式網頁設計（Responsive Web Design, RWD）在網頁設計的開發技術上屬於一項新的觀點。本研究是利用方法目的鏈的分析技術，作為實證應用的基礎，並藉由深度的階梯式訪談來瞭解RWD 的使用經驗，其研究結果顯示「螢幕裝置大小」、「內容簡單明瞭」、「操控性」、「介面親和力」、「瀏覽速度」、「使用情境」等六項屬性，是影響造訪者使用RWD 的關鍵屬性。經由內容分析法的詞幹分類及編碼後，透過「蘊含矩陣」並繪製成「階層價值圖」進行分析。經分析結果共歸納出RWD 七項特質(包括視覺面向的高張力圖形、敘事觀點、攝影圖像、「less is more」等廣泛運用，功能面向包括滑動、人機介面和形隨機能的版型運用)，並加以闡明其意涵。希望藉由研究結果能幫助平台開發者，更瞭解用戶需求，發揮本研究最終的價值意義。
As the mobile platform technology matures, the visual effect of web browsing gradually attracts attention. Responsive web design (RWD) is a new development in web design technology. This study uses the analytical skills of means-end chains as the basis for empirical applications and in-depth stepped interviews to understand users’ experience with RWD, and the research results show that ＂screen size＂, ＂simple and straightforward contents＂, ＂maneuverability＂, ＂interface friendliness＂, ＂browsing speed＂ and ＂scenarios＂ are the six key attributes affecting visitors’ use of RWD. After the application of stem classification and coding of the content analysis method, a ＂hierarchical value map＂ is drawn through an ＂implication matrix＂ for analysis. Seven RWD attributes are summed up from the analysis results (including the widely used high-tension graphs, narrative viewpoints, photographic images and ＂less is more＂ on the visual aspect, and the application of sliding, man-machine interface and function-oriented appearance on the functional aspect), and the implication of each is explained. We expect to help platform developers with the research results to better understand user needs and make full use of the study’s value.
期刊論文
1.Tolman, E. C.(1938)。The determiners of behavior at a choice point。Psychological Review，45(1)，1-41。  new window
2.林勤豐(19991100)。探討「方法目的鏈」研究法之邏輯建構。勤益學報，17，241-255。  延伸查詢new window
3.Aurifeille, J. M.、Valette-Florence, P.(1995)。Determination of the dominant means-end chains: A constrained clustering approach。International Journal of Research in Marketing，12(3)，267-278。  new window
4.Chiu, C. M.(2005)。Applying means-end chain theory to eliciting system requirements and understanding users perceptual orientations。Information & Management，42(3)，455-468。  new window
5.Gutman, J.(1984)。Analyzing Consumer Orientations toward Beverages though Means-End Chain Analysis。Psychology and Marketing，1(3/4)，23-43。  new window
6.Ter Hofstede, F.、Audenaert, A.、Steenkamp, J. E. M.、Wedel, M.(1998)。An Investigation into the Association Pattern Technique as a Qualitative Approach to Measuring Means-End Chains。International Journal of Research in Marketing，15(1)，37-50。  new window
7.Claeys, C.、Swinnen, A.、Vanden Abeele, P.(1995)。Consumer's means-end chains for "think" and "feel" products。International Journal of Research in Marketing，12(3)，193-208。  new window
8.Gutman, J.(1982)。A Means-End Chain Model Based on Consumer Categorization Process。Journal of Marketing，46(2)，60-72。  new window
9.林勤豐、葉明義、邱兆民(19990900)。「方法目的鏈」研究法建構行銷研究變數與行銷策略之探討。中華管理評論，2(6)，107-128。  延伸查詢new window
10.Grunert, K. G.、Grunert, S. C.(1995)。Measuring subjective meaning structures by the laddering method: Theoretical considerations and methodological problems。International Journal of Research in Marketing，12(3)，209-225。  new window
11.Reynolds, Thomas J.、Gutman, Jonathan(1988)。Laddering Theory, Method, Analysis, and Interpretation。Journal of Advertising Research，28(1)，11-31。  new window
12.Kassarjian, Harold H.(1977)。Content Analysis in Consumer Research。Journal of Consumer Research，4(1)，8-18。  new window
13.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。  new window
學位論文
1.李公偉(2005)。論平面設計中的圖形張力(碩士論文)。東北師範大學。  延伸查詢new window
圖書
1.黃齡儀(2008)。數位時代之空間--時間敘事結構初探：以facade網站為例。政治大學。  延伸查詢new window
2.Denzin, N. K.、Lincoln, Y. S.(1998)。Collecting and interpreting qualitative material。Thousand Oaks, CA：Sage。  new window
3.Tolman, E. C.(1942)。Drives toward war。New York：Appleton-Century。  new window
4.Wolcott, H. F.(2005)。The art of fieldwork。Walnut Creek, CA：Alta Mira。  new window
5.Wimmer, R. D.(2005)。Mass media research: An introduction。Baker& Taylor Books。  new window
6.Weber, Robert Philip(1985)。Basic Content Analysis。Sage Publications Inc.。  new window
7.Barthes, Roland、許綺玲(1995)。明室：攝影札記。臺灣攝影工作室。  延伸查詢new window
8.席汝楫(1997)。社會與行為科學研究方法。五南。  延伸查詢new window
9.Budd, Richard W.、Thorp, Robert K.、Donohew, Lewis(1967)。Content Analysis of Communications。Macmillan Publishing Company。  new window
10.Reynolds, T. J.、Olson, J. C.(2001)。Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy。Lawrence Erlbaum Associates。  new window
11.Tolman, Edward C.(1932)。Purposive behavior in animals and men。Appleton-Century-Crofts。  new window
12.Abbott, Lawrence(1995)。Quality and Competition: An Essay in Economic Theory。Columbia University Press。  new window
13.Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1993)。Consumer Behavior。Dryden Press。  new window
14.王石番(1991)。傳播內容分析法--理論與實踐。台北：幼獅文化。  延伸查詢new window
其他
1.(2015)。響應式網頁設計，https://zh.wikipedia.org/wiki/響應式網頁設計， 2015/03/10。  延伸查詢new window
2.國家發展委員會(20150202)。響應式設計(RWD)與網站前瞻性設計，http://www.webguide.nat.gov.tw/index.php/ch/news/news_more/id/157.html， 2015/05/10。  延伸查詢new window
3.創市際(201406)。台灣跨屏網路使用行為研究，http://www.insightxplorer.com/news/news_09_29_14,html， 2015/04/10。  延伸查詢new window
4.Gustafson, Aaron(2011)。Adaptive Web Design: Crafting Rich Experiences with Progressive Enhancement，http://easy-readers.net/， 2015/01/15。  new window
5.Marcotte, Ethan(201005)。A List Apart:Responsive Web Design，http://alistapart.com/article/responsive-web-design， 2015/01/15。  new window
6.Buckler, Craig(200909)。Progressive Enhancement and Graceful Degradation: Making a Choice，http://www.sitepoint.com/progressive-enhancement-gracefol-degradation-choice/， 2015/08/09。  new window
7.Buckler, Craig(200909)。Progressive Enhancement and Graceful Degradation: an Overview，http://www.sitepoint.com/progressive-enhancement-graceflil-degradation-basics/， 2015/08/09。  new window
8.Kelvin(201308)。Responsive Web Design (RWD) and Adaptive Web Design (AWD)，http://www.xenyomedia.eom/blog/l 34/responsive-web-design-rwd-adaptive-web-design-awd， 2015/01/15。  new window
9.OpenSignalMaps(201208)。Android fragmentation visualized，http://opensignal.com/reports/fragmentation.php， 2015/03/15。  new window
10.(201102)。Progressive enhancement，https://en.wikipedia.org/wiki/Progressive_enhancement， 2015/01/15。  new window
11.Sparkbox(201508)。Build right，http://seesparkbox.com/， 2015/08/09。  new window
12.Salminen, Viljami(201202)。Adaptive vs. Responsive, what's the difference?，http://viljamis.com/blog/2012/adaptive-vs-responsive-whats'-the-difference.php， 2015/08/09。  new window
圖書論文
1.Olson, Jerry C.、Reynolds, Thomas J.(1983)。Understanding Consumers, Cognitive Structures: Implications for Marketing Strategy。Advertising and Consumer Psychology。Lexington, Mass.：Lexington Books。  new window
2.Tolman, E. C.(1959)。Principles of purposive behavior。Psychology: A study of a science。  new window
 
 
 
 
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