Taiwan is located in the subtropical region with a hot and humid climate that is beneficial for growing bamboos. The abundance of bamboo resources had once contributed to the popularization of bamboo craft in Taiwan. However, as lifestyle changed, traditional bamboo crafts were challenged by low-priced imports, leading to a downturn in the bamboo industry. In the early 1990’s, bamboo craft began to develop into fine and artistic gifts. In the recent years, the novel designs integrating bamboo craft with fashion aesthetics began to shine internationally. An analysis on the context of bamboo craft development in Taiwan revealed that although the craft has lost its popularity and some of the bamboo forests have been replaced with tea gardens environmentally friendly industries, such as bamboo growing will eventually come back as a mainstream industry, as environmental awareness increases over time. Bamboo-related supply chains were dismantled due to the long-term downturn of the bamboo industry, making it difficult for the bamboo industry to rapidly return to its former glory. However, the collaborative efforts of the government and local communities have brought about considerable improvement. In this study, we examined the “Bubble Sofa,” adopting the case study research methodology to perform data collection and analysis for literature review. In addition, we also conducted field interviews with bamboo experts to take a glimpse into the production processes of bamboo artworks. Based on the opportunities and development of bamboo craft, we made the following comments: 1. Adopt “brand tactics” to create a clear image and a unique brand for the traditional Taiwanese bamboo craft, creating a message that the Taiwanese bamboo craft represents high quality aesthetics. 2. Grasp niche markets and brand essence to maximize brand distinctiveness. The current positive viewpoint of bamboo from the international market is an ideal opportunity for Taiwan’s bamboo craft to enter the market and secure its brand. Brand name does not need to be big and famous but must be non-substitutable. Taiwan has been blessed with high quality bamboo and superb artisanship that is unmatched. By branding and globalizing traditional bamboo craft, we are able to form a new concept of novel aesthetics. While marketing bamboo, we also promote the green industries in Taiwan. This is a golden opportunity to turn around the traditional bamboo craft of Taiwan into a leading industry amid the trend of natural design.