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題名:事業結合之單方效果評估:兼論UPP之應用
書刊名:公平交易季刊
作者:黃美瑛 引用關係黃翰彬
作者(外文):Huang, Mei-yingHuang, Han-bin
出版日期:2016
卷期:24:2
頁次:頁1-32
主題關鍵詞:水平結合準則單方效果向上訂價壓力轉換比率差異性產品產業UPPHorizontal merger guidelineUnilateral effectsUpward Pricing PressureDiversion RatioDifferentiated-product industry
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(3) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:0
  • 點閱點閱:10
美國2010年水平結合準則相較於1992年準則,最引人注意及重視的轉變,在其強調單方效果躍升為差異性產品產業結合審查之主要依循理論,以及挑戰了市場定義在評估結合競爭影響中所扮演角色之重性。2010年準則中更提出,基於價格成本利及結合廠商間轉換比率所計算之向上訂價至力(UPP),為植基經濟學原理的一個簡單且具詳實診斷單方價格效果之初步篩選指標。鑑此,本文旨在透過經濟學理論,闡釋美國 2010 年準則之精要,並推導UPP測定方式,進而,以台灣不銹鋼產業之結合案 (2009) 為實例,運用UPP法進行單方效果實證檢測,並探討實證結果之政策隱含。本文之研究結果,肯定UPP測定之經濟基礎,符合差異性產品市場利潤極大化之均衡條件;運用UPP於台灣結合案實例之結果,亦佐證UPP法之實務應用價值。因此,為接軌國際上執行事業結合審查之最新趨勢,並增進結合規範之執行成效,本文建議公平會未來可採用UPP法作為評估結合單方效果的一個初步篩選工具。
期刊論文
1.Porter, Robert H.、Green, Edward J.(1984)。Noncooperative Collusion under Imperfect Price Information。Econometrica,52(1),87-100。  new window
2.Farrell, Joseph、Shapiro, Carl(2010)。Antitrust Evaluation of Horizontal Mergers: An Economic Alternative to Market Definition。The Berkeley Electronic Journal of Theoretical Economics,10(1),(9)1-(9)41。  new window
3.Farrell, Joseph、Shapiro, Carl(1990)。Horizontal Mergers: An Equilibrium Analysis。The American Economic Review,80(1),107-126。  new window
4.Affeldt, Pauline、Filistrucchi, Lapo、Klein, Tobias J.(2013)。Upward Pricing Pressure in Two-sided Markets。The Economic Journal,123。  new window
5.Baker, Jonathan B.(1997)。Product Differentiation through space and time: Some Antitrust Policy Issues。The Antitrust Bulletin,42(1)。  new window
6.Baker, Jonathan B.(1999)。Econometric Analysis in FTC V. Staples。Journal of Public Policy & Marketing,18(1)。  new window
7.Carlton, Dennis W.(2010)。Revising the Horizontal Merger Guidelines。Journal of Competition Law & Economics,6(3)。  new window
8.Epstein, Roy J.、Rubinfeld, Daniel L.(2010)。Understanding UPP。The B. E. Journal of Theoretical Economics: Policies and Perspectives,10(1)。  new window
9.Farrell, Joseph(2011)。Fox, or Dangerous Hedgehog? Keyte and Schwartz on the 2010 Horizontal Merger Guidelines。Antitrust Law Journal,77(2)。  new window
10.Farrell, Joseph、Shapiro, Carl(2010)。Upward Pricing Pressure in Horizontal Merger Analysis: Reply to Epstein and Rubinfeld。The B. E. Journal of Theoretical Economics: Policies and Perspectives,10(1)。  new window
11.Feinberg, Robert M.(1980)。The Lerner Index, Concentration, and the Measurement of Market Power。Southern Economic Journal,46(4)。  new window
12.Filistrucchi, Lapo、Klein, Tobias J.、Michielsen, Thomas(2012)。Assessing Unilateral Merger Effects in a Two-Sided Market: An Application to the Dutch Daily Newspaper market。Journal of Competition Law and Economics,8(2)。  new window
13.Fotis, Panagiotis N.(2014)。Economic Tools for Merger Appraisal: A Theoretical and Empirical Standpoint。Journal of Reviews on Global Economics,3。  new window
14.Keyte, James A.、Schwartz, Kenneth B.(2011)。"Tally-Ho!": UPP and the 2010 Horizontal Merger Guidelines。Antitrust Law Journal,77(2)。  new window
15.Shapiro, Carl(1996)。Mergers with Differentiated Products。Antitrust,10(2)。  new window
16.Shapiro, Carl(2010)。The 2010 Horizontal Merger Guidelines: From Hedgehog to Fox in Forty Years。Antitrust Law Journal,77(1)。  new window
17.Stigler, George(1964)。A Theory of Oligopoly。Journal of Political Economy,72(1)。  new window
18.Varma, Gopal Das(2009)。Will use of the Upward Pricing Pressure Test Lead to an Increase in the Level of Merger Enforcement?。Antitrust,24(1)。  new window
19.Werden, Gregory J.(1996)。A Robust Test for Consumer Welfare Enhancing Mergers Among Sellers of Differentiated Products。The Journal of Industrial Economics,44(4)。  new window
20.Willig, Robert D.(2011)。Unilateral Competition Effects of Mergers: Upward Pricing Pressure, Product Quality, and Other Extensions。Review of Industrial Organization,39。  new window
會議論文
1.Salop, Steven C.(1991)。Comments and Discussion on Merger Analysis, Industrial Organization Theory, and Merger Guidelines。  new window
2.Willig, Robert D.(1991)。Merger Analysis, Industrial Organization Theory, and Merger Guidelines。  new window
研究報告
1.Cheung, Lydia(2011)。The Upward Pricing Pressure Test for Merger Analysis: An Empirical Examination。University of Minnesota。  new window
2.Hovenkamp, Herbert J.(2012)。Markets in Merger Analysis。  new window
學位論文
1.黃翰彬(2013)。2010美國合併準則之單方效果分析-向上訂價壓力之應用(碩士論文)。國立臺北大學。  延伸查詢new window
圖書
1.公平交易委員會(2010)。水平結合處理原則。公平交易委員會。  延伸查詢new window
2.Berlin, Isaiah(1953)。The Hedgehog and the Fox: An Essay on Tolstoy's View of History。Weidenfeld and Nicolson。  new window
圖書論文
1.OECD(2011)。Economic Evidence in Merger Analysis。Competition Law & Policy。OECD。  new window
 
 
 
 
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