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題名:Customer Value Network Analysis: Improving Ways to Compute Customer Life-Time Value
書刊名:International Journal of Electronic Commerce Studies
作者:Hosseini, MonirehAlbadvi, Amir
出版日期:2010
卷期:1:1
頁次:頁15-24
主題關鍵詞:Customer lifetime valueCLVValue network analysisVNACustomer relationship managementCRMBusiness-to-businessNetwork customer lifetime valueNCLV
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:2
期刊論文
1.Liu, D. R.、Shih, Y. Y.(2005)。Hybrid approaches to product recommendation based on customer lifetime value and purchase preferences。The Journal of Systems and Software,77(2),181-191。  new window
2.Shih, Y. Y.、Liu, D. R.(2008)。Product recommendation approaches: Collaborative filtering via customer lifetime value and customer demands。Expert Systems with Applications,35(1/2),350-360。  new window
3.Rosset, S.、Neumann, E.、Eick, U.、Vatnik, N.(2003)。Customer lifetime value models for decision support。Data Mining and Knowledge Discovery,7(3),321-339。  new window
4.Hwang, H.、Jung, T.、Suh, E.(2004)。An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry。Expert Systems with Applications,26(2),181-188。  new window
5.Freytag, P. V.、Ritter, T.(2005)。Dynamics of relationships and networks--creation, maintenance and destruction as managerial challenges。Industrial Marketing Management,34(7),644-647。  new window
6.Stahl, H. K.、Matzler, K.、Hinterhuber, H. H.(2003)。Linking customer lifetime value with shareholder value。Industrial Marketing Management,32(4),267-279。  new window
7.Allee, V.(2000)。Reconfiguring the Value Network。Journal of Business Strategy,21(4),1-6。  new window
8.Kothandaraman, P.、Wilson, D. T.(2001)。The Future of Competition Value-Creating Networks。Industrial Marketing Management,30(4),379-389。  new window
9.Peppard, J.、Rylander, A.(2006)。From Value Chain to Value Network: Insights for Mobile Operators。European Management Journal,24(2/3),128-141。  new window
10.Ojasalo, J.(2004)。Key network management。Industrial Marketing Management,33(3),195-205。  new window
11.Flint, D. J.、Woodruff, R. B.、Gardial, S. F.(2002)。Exploring the phenomenon of customers' desired value change in a business-to-business context。Journal of Marketing,66(4),102-117。  new window
12.Bayon, T.、Gutsche, J.、Bauer, H.(2002)。Customer equity marketing: Touching the intangible。European Management Journal,20(3),213-222。  new window
13.Berger, Paul D.、Nasr, Nada I.(1998)。Customer Lifetime Value: Marketing Models and Applications。Journal of Interactive Marketing,12(1),17-30。  new window
14.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
會議論文
1.Allee, V.(2002)。A Value Network Approach for Modeling and Measuring Intangibles。The Transparent Enterprise, The Value of Intangibles。Madrid。  new window
圖書
1.Newell, F.(2000)。Loyalty.com: Customer relationship management in the new era of Internet marketing。New York:McGraw-Hill。  new window
2.Dyche, J.(2001)。The CRM Handbook: A Business Guide to Customer Relationship Management。Addison-Wesley。  new window
其他
1.Gooding, N.(20030721)。What is CRM: A buzz word or an effective process,http://www.crmcentreworld.com。  new window
 
 
 
 
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