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題名:Fixation and Recall of Youtube Ad Banners: An Eye-Tracking Study
書刊名:International Journal of Electronic Commerce Studies
作者:Tangmanee, Chatpong
出版日期:2016
卷期:7:1
頁次:頁49-75
主題關鍵詞:FixationRecallEye-trackingAd bannerYouTube
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:31
期刊論文
1.Kuisma, J.、Simola, J.、Uusitalo, L.、Öörni, A.(2010)。The effects of animation and format on the perception and memory of online advertising。Journal of Interactive Marketing,24(4),269-282。  new window
2.Resnick, M.、Albert, W.(2014)。The impact of advertising location and user task on the emergence of banner ad blindness: An eye-tracking study。International Journal of Human-Computer Interaction,30(3),206-219。  new window
3.Burke, M.、Hornof, A.、Nilsen, E.、Gorman, N.(2005)。High-cost banner blindness: Ads increase perceived workload, hinder visual search, and are forgotten。ACM Transactions on Computer-Human Interaction,12(4),423-445。  new window
4.Muylle, S.、Moenaert, R.、Despontin, M.(2004)。The Conceptualization and Empirical Validation of Web Site User Satisfaction。Information & Management,41(5),543-560。  new window
5.Djamasbi, S.、Siegel, M.、Tullis, T.(2010)。Generation Y, web design, and eye tracking。International Journal of Human-Computer Studies,68(5),307-323。  new window
6.Drèze, Xavier、Hussherr, François-Xavier(2003)。Internet advertising: Is anybody watching?。Journal of Interactive Marketing,17(4),8-23。  new window
7.Lee, J.、Ahn, J.-H.(2012)。Attention to banner ads and their effectiveness: An eye-tracking approach。International Journal of Electronic Commerce,17(1),119-137。  new window
8.Hervet, G.、Guerard, K.、Tremblay, S.、Chatourou, S.(2011)。Is banner blindness genuine? Eye-tracking internet text advertising。Applied Cognitive Psychology,25(5),708-716。  new window
9.Moore, R. S.、Stammerjohan, A.、Coulter, R. A.(2005)。Banner advertiser-web site context congruity and color effects on attention and attitudes。Journal of Advertising,34(2),71-84。  new window
10.Lorenzo-Romero, C.、Alarcön-del-Amo, M.-D.-C.、Constantinides, E.(2014)。Determinants of use of social media tools in retailing sector。Journal of Theoretical and Applied Electronic Commerce Research,9(1),44-55。  new window
11.Hamborg, K.-C.、Bruns, M.、Ollermann, F.、Kasper, K.(2011)。The effect of banner animation on fixation behavior and recall performance in search tasks。Computers in Human Behavior,28(2),576-582。  new window
12.Wedel, W.、Pieters, R.(2000)。Eye fixation on advertisements and memory for brands: A model and findings。Marketing Science,19(4),297-312。  new window
13.Allen, D.、Biggane, J. E.、Pitts, M.、Otondo, R.、Scotter, J. V.(2013)。Reactions to recruitment web sites: Visual and verbal attention, attraction, and intentions to pursue employment。Journal of Business Psychology,28(3),263-285。  new window
14.Till, Brian D.、Baack, Daniel W.(2005)。Recall and persuasion: Does creative advertising matter?。Journal of Advertising,34(3),47-57。  new window
15.Higgins, E.、Leinenger, M.、Rayner, K.(2014)。Eye movements when viewing advertisements。Frontier in Psychology,5,(210)1-(210)15。  new window
16.Simola, J.、Kuisma, J.、Oorni, A.、Uusitalo, L.、Hyona, J.(2011)。The impact of salient advertisements on reading and attention。Journal of Experimental Psychology: Applied,17(2),174-190。  new window
17.Singh, Surendra N.、Rothschild, Michael L.、Churchill, Gilbert A. Jr.(1988)。Recognition versus recall as measures of television commercial forgetting。Journal of Marketing Research,25(1),72-80。  new window
18.Bagozzi, R. P.、Silk, A. J.(1983)。Recall, Recognition, and the measurements of memory for print advertisements。Marketing Science,2(2),95-134。  new window
19.Koster, M.、Ruth, M.、Hamborg, K.-C.、Kaspar, K.(2014)。Effects of personalized banner ads on visual attention and recognition memory。Applied Cognitive Psychology,29(2),181-192。  new window
20.Pagendarm, M.、Schaumberg, H.(2001)。Why are users banner-blind? The impact of navigational style on the perception of web banners。Journal of Digital Information,2(1),1-6。  new window
21.Tucker, C. E.(2015)。The reach and persuasiveness of viral video ads。Marketing Science,34(2),281-296。  new window
22.Hsieh, Y.-C.、Chen, K.-H.、Ma, M.-Y.(2012)。Retain viewer's attention on banner ad by manipulating information type of the content。Computers in Human Behavior,28(5),1692-1699。  new window
23.Razzouk, N.、Seitz, V. A.(2003)。Banner advertising and consumer recall。Journal of Promotion Management,9(1/2),71-80。  new window
24.Cho, C.-H.、Cheon, H. J.(2004)。Why do people avoid advertising on the Internet?。Journal of Advertising,33(4),89-97。  new window
25.Yoo, Chan Y.、Kim, Kihan、Stout, Patricia A.(2004)。Assessing the effects of animation in online banner advertising: hierarchy of effects model。Journal of Interactive Advertising,4(2),49-60。  new window
26.Fortin, David R.、Dholakia, Ruby R.(2005)。Interactivity and Vividness Effects on Social Presence and Involvement with a Web-Based Advertisement。Journal of Business Research,58(3),387-396。  new window
會議論文
1.Tzanidou, E.、Minocha, S.、Petre, M.(2005)。Applying eye tracking for usability evaluations of e-commerce sites。Workshop on 'Commercial Uses of Eye tracking': The 19th British HCI Group Annual Conference,(會議日期: 2005/09/05-09/09)。Edingburgh。  new window
2.Olmsted-Hawala, E.、Bergstrom, J. R.(2010)。Think-aloud protocols: Does age make a difference?。The SIGCHI Conference on Human Factors in Computing Systems,(會議日期: 2010/04/10-04/15)。Atlanta, GA。  new window
3.Cheng, X.、Dale, C.、Liu, J.(2008)。Statistics and social network of YouTube videos。The 16th International Workshop on Quality of Service,(會議日期: 2008/06/02-06/04)。Enschede。  new window
4.Bayles, M.、Chaparro, B.(2001)。Recall and recognition of statistic vs. animated banner advertisements。The Human Factors and Ergonomics Society Annual Meeting,(會議日期: 2001/10/08-10/12)。Minneapolis, Minnesota。  new window
5.Portnoy, F.、Marchionini, G.(2010)。Modeling the effect of habituation on banner blindness as a function of repetition and search type: Gap analysis for future work。The CHI'10 Extended Abstracts on Human Factors in Computing Systems,(會議日期: 2010/04/10-04/15)。Atlanta, GA。  new window
6.Djamasbi, S.、Siegel, M.、Tullis, T.、Dai, R.(2010)。Efficiency, trust, and visual appeal: Usability testing through eye-tracking。2010 43rd Hawaii International Conference on System Sciences,(會議日期: 2010/01/05-01/08)。Honolulu, HI:IEEE。  new window
7.Seo, Y. W.、Chae, S. W.、Lee, K. C.(2012)。The impact of human brand image appeal on visual attention and purchase intentions at an e-commerce website。Asian Conference on Intelligent Information and Database Systems,1-9。  new window
8.Goldberg, J. H.、Stimson, M.、Kewenstein, M.、Scott, N.、Wichansky, A. M.(2002)。Eye-tracking in web search tasks: Design implications。The 2002 Symposium on Eye Tracking Research & Applications,(會議日期: 2002/03/25-03/27)。New Orleans, LA。  new window
9.Guan, Z.、Cutrell, E.(2007)。An eye-tracking study of the effect of target rank on web search。The SIGCHI Conference on Human Factors in Computing Systems,(會議日期: 2007/04/30-05/03)。San Jose, CA。  new window
學位論文
1.Lapa, C.(2007)。Using eye-tracking to understand banner blindness and improve website design(碩士論文)。Rochester Institute of Technology,New York。  new window
圖書
1.Bergstrom, J. R.、Schall, A. J.(2014)。Eye tracking in user experience design。Boston:Elsevier。  new window
2.NECTEC(2012)。Profiles of Internet users in Thailand。Bangkok:NECTEC Press。  new window
其他
1.Top sites,http://www.alexa.com/topsites/category/Computers/Internet/On_the_Web/Web_Applications/Video_Sharing。  new window
2.YouTube Stats (Subscriber, Ranking, & Video Statistics),http://vidstatsx.com/youtube-top-100-most-subscribed-channels。  new window
3.Lee, C.。Banner blindness: An effect of information overload on the World Wide Web,http://www.carrielee.net。  new window
4.comScore releases August 2014 U. S. online video rankings,https://www.comscore.com/Insights/Market-Rankings/comScore-Releases-August-2014-US-Online-Video-Rankings。  new window
5.UK engagement with online video descends with age,http://www.comscore.com/Insights/Data-Mine/UK-Engagement-with-Online-Video-Descends-with-Age。  new window
6.(2010)。19.2 million Spanish internet users watched 2.9 billion online videos in October 2010,http://www.comscore.com/Insights/Press-Releases/2010/12/19.2-Million-Spanish-Internet-Users-watched-2.9-Billion-Online-Videos-in-October-2010。  new window
7.(2012)。Teens fact sheet,http://www.pewinternet.org/fact-sheets/teens-fact-sheet/。  new window
圖書論文
1.Cheng, X.、Dale, C.、Liu, J.(2008)。haracteristics and potentials of YouTube: A measurement study, in peer-to-peer video。The Economics, policy, and culture of today's new mass medium。New York:Springer Science。  new window
2.Irwin, D.(2004)。Fixation location and fixation duration as indices of cognitive processing。The interface of language, vision, and action: Eye movement and visual world。New York:Psychology press。  new window
3.Pieters, R.(2008)。A review of eye-tracking research in marketing。Review of Marketing Research。Emerald group publishing Limited。  new window
 
 
 
 
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