| 期刊論文| 1. | D'Souza, C.、Taghian, M.(2005)。Green Advertising Effects on Attitude and Choice of Advertising Themes。Asia Pacific Journal of Marketing and Logistics，17(3)，51-66。   | | 2. | McDaniel, S. W.、Rylander, D. H.(1993)。Strategic green marketing。Journal of Consumer Marketing，10(3)，4-10。 | | 3. | Gotlieb, J. B.、Sarel, D.(1992)。The Influence of Type of Advertisement, Price, and Source Credibility on Perceived Quality。Journal of the Academy of Marketing Science，20(3)，253-260。 | | 4. | Chen, Y.-S.、Chang, C.-H.(2012)。Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust。Management Decision，50(3)，502-520。 | | 5. | Leonidou, L.、Hultman, M.(2011)。Evaluating the green advertising practices of international firms: a trend analysis。International Marketing Review，28(1)，6-33。 | | 6. | Stern, Paul C.(1992)。What psychology knows about energy conservation。American Psychologist，47(10)，1224-1232。 | | 7. | Pickett-Baker, J.、Ozaki, R.(2008)。Pro-Environmental Products: Marketing Influence on Consumer Purchase Decision。Journal of Consumer Marketing，25(5)，281-293。 | | 8. | Carlson, L.、Grove, S. J.、Kangun, N.(1993)。A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach。Journal of Advertising，22(3)，27-39。 | | 9. | Deighton, J.、Henderson, C. M.、Neslin, S. A.(1994)。The Effects of Advertising on Brand Switching and Repeat Purchasing。Journal of Marketing Research，31(1)，28-43。 | | 10. | Sandelowski, M.(1995)。Focus on qualitative methods: Sample size in qualitative research。Research in Nursing & Health，18(2)，179-183。 | | 11. | Ackerberg, D. A.(2001)。Empirically distinguishing informative and prestige effects of advertising。RAND Journal of Economics，32(2)，316-333。 | | 12. | Akehurst, G.、Afonso, C.、Goncalves, H. M.(2012)。Re-examining green purchase behaviour and the green consumer profile: new evidences。Management Decision，50(5)，972-988。 | | 13. | Islam, M. S.、Hassan, R.、Hossain, M. M.(2011)。An assessment of the impact of green messages on the audience of Dhaka city。East West Journal of Social Studies，2，21-38。 | | 14. | Juwaheer, D. T.、Pudamth, S.、Noyaux, M. M. E.(2012)。Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius。World Journal of Entrepreneurship, Management and Sustainable Development，8(1)，36-59。 | | 15. | Polonsky, M. J.、Grau, S. L.、Garma, R.(2010)。The new green wash? Potential marketing problems with carbon offsets。International Journal of Business Studies，18(1)，49-54。 | | 16. | Rahbar, E.、Wahid, N. A.(2011)。Investigation of green marketing tools' effect on consumers' purchase bhaviour。Business Strategy Series，12(2)，73-83。 | | 17. | Rettie, R.、Burchell, K.、Bamham, C.(2014)。Social normalisation: Using marketing to make green normal。Journal of Consumer Behaviour，13，9-17。 | | 18. | Gefen, David S.、Straub, Detmar W.(2004)。Consumer trust in B2C e-commerce and the importance of social presence: Experiments in e-products and e-services。Omega: The International Journal of Management Science，32(6)，407-424。 | | 19. | Chen, Yu-Shan(2010)。The drivers of green brand equity: Green brand image, green satisfaction, and green trust。Journal of Business Ethics，93(2)，307-319。 | 圖書| 1. | Minichielo, V.、Madison, J.、Hays, T.、Courtney, M.、St-John, W.(1999)。Handbook of Research Methods for Nursing and Health Science。French Forest, N.S.W.：Pearson Education Australia。 | | 2. | Bauer, M.、Gaskell, G.(2000)。Qualitative research with text, image and sound。London：Sage Publications Inc.。 | | 3. | Travers, M.(2002)。Qualitative research through case studies。Thousand Oaks, California：Sage Publications Inc。 | | 4. | Lincoln, Yvonna S.、Guba, Egon G.(1985)。Naturalistic Inquiry。Sage。 | | 5. | Strauss, Anselm L.、Corbin, Juliet M.(1990)。Basics of qualitative research: Grounded theory procedure and techniques。Sage。 | 其他| 1. | Australian Bureau of Statistics(2010)。ABS Social Trends，http://www.abs.gov.au/Ausstats。 | | 2. | Green Biz Staff(2009)。Most green labels fail to catch shoppers' eyes, survey finds，http://www.greenbiz.com/news/2009/09/23/mosl-green-labels-missing-mark-survey-finds。 | 圖書論文| 1. | Shimp, T. A.(2003)。Integrated marketing communications: Advertising, promotions, and other marcom tools。Markeitng Best Practices。Thomson Learning。 | |