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題名:網路口碑對訂房意願的影響及其干擾效果之探討
書刊名:亞太經濟管理評論
作者:李曉青 引用關係陳雅萍鄭雅純
出版日期:2016
卷期:19:2
頁次:頁25-48
主題關鍵詞:網路口碑品牌知名度不確定性規避品牌忠誠度訂房意願Electronic word-of-mouthBrand awarenessUncertainty avoidanceBrand loyaltyReservation intentions
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:6
期刊論文
1.Chaudhuri, A.(1998)。Product Class Effects on Brand Loyalty。Journal of Marketing Management,8(2),66-77。  new window
2.Mitchell, V. W.、Greatorex, M.(1988)。Consumer Risk Perception in the UK Wine Market。European Journal of Marketing,22(9),5-15。  new window
3.Dawar, N.、Parker, P. M.、Price, L. J.(1996)。A cross-cultural study of interpersonal information exchange。Journal of International Business Studies,27(3),497-516。  new window
4.Tanimoto, J.、Fujii, H.(2003)。A Study on Diffusion Characteristics of Information on a Human Network Analyzed by a Multi-agent Simulator。The Social Science Journal,40(3),479-485。  new window
5.Chiou, Jyh-Shen、Cheng, Cathy(2003)。Should a Company Have Message Boards on Its Web Sites?。Journal of Interactive Marketing,17(3),50-61。  new window
6.Cheema, A.、Kaikati, A. M.(2010)。The effect of need for uniqueness on word of mouth。Journal of Marketing Research,47(3),553-563。  new window
7.De Matos, C. A.、Rossi, C. A. V.(2008)。Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators。Journal of the Academy of Marketing Science,36(4),578-596。  new window
8.Bansal, Harvir S.、Voyer, Peter A.(20001100)。Word-of-Mouth Processes within a Service Purchase Decision Context。Journal of Service Research,3(2),166-177。  new window
9.Baird, I. S.、Thomas, Howard(1985)。Toward A Contingency Model of Strategic Risk Taking。The Academy of Management Review,10(2),230-243。  new window
10.Bennett, R.、Rundle-Thiele, Sharyn(2002)。A Comparison of Attitudinal Loyalty Measurement Approaches。Journal of Brand Management,9(3),193-207。  new window
11.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。The Effects of Prices, Brand and Store Information on Buyers' Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
12.Grewal, Dhruv、Krishnan, R.、Baker, Julie、Borin, Norm(1998)。The Effects of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions。Journal of Retailing,74(3),331-352。  new window
13.Price, L. L.、Feick, L. F.、Higie, R. A.(1989)。Preference heterogeneity and coorientation as determinants of perceived informational influence。Journal of Business Research,19,227-242。  new window
14.Anderson, C. A.(1983)。Imagination and Expectation: The Effect of Imagining Behavioral Scripts on Personal Influences。Journal of Personality and Social Psychology,45(2),293-305。  new window
15.Bae Suk, J.、Hwan Chung, S.、Choi, K.、Park, J.(2009)。The Causal Relationship on Quality-centered Organizational Culture and its Impact on Service Failure and Service recovery。Asian Journal on Quality,10(1),37-51。  new window
16.Bone, Paula Fitzgerald(1995)。Word-of-mouth Effects on Short-term and Long-term Product Judgment。Journal of Business Research,32(3),213-223。  new window
17.Christodoulides, G.、Michaelidou, N.、Argyriou, E.(2010)。Cross-national Differences in e-WOM Influence。European Journal of Marketing,46(11/12),1689-1707。  new window
18.Gladden, J. M.、Funk, D. C.(2001)。Understanding Brand Loyalty in Professional Sport: Examining the Link between Brand Associations and Brand Loyalty。International Journal of Sports Marketing and Sponsorship,3(2),67-94。  new window
19.Grewal, D.、Gotlieb, J.、Marmorstein, H.(1994)。The Moderating Effects of Message Framing and Source Credibility on the Price-perceived Risk Relationship。Journal of Consumer Research,21(3),145-153。  new window
20.Huang, M.、Cai, F.、Tsang, A. S. L.、Zhou, N.(2009)。Making Your Online Voice Loud: the Critical Role of WOM Information。European Journal of Marketing,45(7/8),1277-1297。  new window
21.Jacoby, J.、Olsen, J. C.、Haddock, R. A.(1971)。Price, Brand Name, and Product Composition Characteristics as Determinations of Perceived Quality。Journal of Applied Psychology,55(6),570-579。  new window
22.Jalilvand, M. R.、Samiei, N.(2012)。The Effect of Electronic Word of Mouth on Brand Image and Purchase Intention: An Empirical Study in the Automobile Industry in Iran。Marketing Intelligence & Planning,30(4),460-476。  new window
23.Keiningham, T. L.、Aksoy, L.、Cooil, B.、Andreassen, T. W.(2008)。Net Promoter, Recommendations, and Business Performance: A Clarification on Morgan and Rego。Marketing Science,27(3),531-532。  new window
24.Liao, S.-H.、Wu, C.-C.、Widowati, R.、Chen, M.-Y.(2012)。Relationships between Brand Awareness and Online Word-of-mouth: An Example of Online Gaming Community。International Journal of Web Based Communities,8(2),177-195。  new window
25.O'Reilly, K.、Marx, S.(2011)。How Young, Technical Consumers Assess Online WOM Credibility。Qualitative Market Research: An International Journal,14(4),330-359。  new window
26.Ramin, T.、Firoz, N. M.、Kwarteng, A. P.(2010)。The Effect of Culture on the Relative Wealth of Countries: An International Study。International Journal of Management,27(2),267-277。  new window
27.Schumann, J. H.、Wangenheim, F. V.、Stringfellow, A.、Yang, Z.、Blazevic, V.、Praxmarer, S.、Shainesh, G.、Komor, M.、Shannon, R. M.、Jiménez, F. R.(2010)。Cross-cultural Differences in the Effect of Received Word-of-mouth Referral in Relational Service Exchange。Journal of International Marketing,18(3),61-80。  new window
28.Shimp, Terence A.、Bearden, William O.(1982)。Warranty and Other Extrinsic Cue Effects on Consumer Risk Perceptions。The Journal of Consumer Research,9(1),38-46。  new window
29.Silk, A. J.、Urban, G. L.(1978)。Pre-test-market Evaluation of New Packaged Goods: A Model and Measurement Methodology。Journal of Marketing Research,15(2),171-191。  new window
30.Smith, G.(1965)。How GM Measures Ad Effectiveness。Printer's Ink,290,19-29。  new window
31.Taylor, J. W.(1974)。The Role of Risk in Consumer Behavior。Journal of Marketing,38(4),54-60。  new window
32.Zhang, H.、Lu, Y.、Shi, X.、Tang, Z.、Zhao, Z.(2012)。Mood and social presence on consumer purchase behaviour in C2C E-commerce in Chinese culture。Electronic Markets,22(3),143-154。  new window
33.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
34.Kamins, M. A.、Marks, L. J.(1999)。The Perception of Kosher as a Third Party Certification Claim in Advertising for Familiar and Unfamiliar Brands。Journal of the Academy of Marketing Science,19(3),177-185。  new window
35.Bickart, Barbara、Schindler, Robert M.(2001)。Internet Forums as Influential Sources of Consumer Information。Journal of Interactive Marketing,15(3),31-40。  new window
36.Hennig-Thurau, Thorsten、Walsh, Gianfranco(2003)。Electronic Word-of-mouth: Motives for and Consequences of Reading Customer Articulations on the Internet。International Journal of Electronic Commerce,8(2),51-74。  new window
37.Hoyer, Wayne D.、Brown, Steven P.(1990)。Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product。Journal of Consumer Research,17(2),141-148。  new window
38.Anderson, Eugene W.(1998)。Customer satisfaction and Word-of-Mouth。Journal of Service Research,1(1),5-17。  new window
39.Feldman, Jack M.、Lynch, John G. Jr.(1988)。Self-generated Validity and Other Effects of Measurement on Belief, Attitude, Intention, and Behavior。Journal of Applied Psychology,73(3),421-435。  new window
40.Rao, Akshay R.、Monroe, Kent B.(1988)。The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations。Journal of Consumer Research,15(2),253-264。  new window
41.Herr, Paul M.、Kardes, Frank R.、Kim, Jaewoo John(1991)。Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective。Journal of Consumer Research,17(4),454-462。  new window
學位論文
1.李唯菁(2012)。探索電子口碑對購買意圖影響之研究(碩士論文)。國立臺北科技大學。  延伸查詢new window
2.高千惠(2010)。網路口碑及購買意願對口碑行銷績效之影響--以品牌形象為干擾變數(碩士論文)。義守大學。  延伸查詢new window
3.陳奕奇(2012)。正負面網路口碑特性對購買意願之影響--以產品特性與產品涉入為干擾變項(碩士論文)。輔仁大學。  延伸查詢new window
4.Jung, J. M.(2002)。The Interactive Impact of Culture and Individual Characteristics on Ethical Decision-making Processes, Criteria, Judgmental Outcomes: A Cross-national Comparison between South Korea and United States(博士論文)。University of Cincinnati。  new window
圖書
1.交通部觀光局(2011)。中華民國99年國人旅遊狀況調查報告。臺北:交通部觀光局。  延伸查詢new window
2.Arndt, Johan(1967)。Word of mouth advertising: A review of the literature。Advertising Research Foundation。  new window
3.Jacoby, Jacob、Chestnut, Robert W.(1978)。Brand Loyalty: Measurement and Management。John Wiley & Sons, Inc.。  new window
4.Hofstede, Geert H.、Hofstede, Gert Jan(2005)。Cultures and Organizations: Software of the Mind。New York:McGraw-Hill。  new window
5.Keller, Kevin Lane(1998)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Prentice-Hall, Inc.。  new window
6.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
7.Hofstede, Geert H.(2001)。Culture's Consequences: Comparing Values, Behaviors, Institutions and Organisations Across Nations。Thousand Oaks:Sage Publications。  new window
圖書論文
1.Wilson, W. R.、Peterson, R. E.(1989)。Some limits on the potency of word-of-mouth information。Advances in Consumer Research。Association for Consumer Research。  new window
2.Kelley, H. H.(1967)。Attribution Theory in Social Psychology。Nebraska symposium on motivation。University of Nebraska Press。  new window
 
 
 
 
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