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M.(2002)。The Interactive Impact of Culture and Individual Characteristics on Ethical Decision-making Processes, Criteria, Judgmental Outcomes: A Cross-national Comparison between South Korea and United States(博士論文)。University of Cincinnati。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | 交通部觀光局(2011)。中華民國99年國人旅遊狀況調查報告。臺北:交通部觀光局。 延伸查詢![new window](/gs32/images/newin.png) | 2. | Arndt, Johan(1967)。Word of mouth advertising: A review of the literature。Advertising Research Foundation。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Jacoby, Jacob、Chestnut, Robert W.(1978)。Brand Loyalty: Measurement and Management。John Wiley & Sons, Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Hofstede, Geert H.、Hofstede, Gert Jan(2005)。Cultures and Organizations: Software of the Mind。New York:McGraw-Hill。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Keller, Kevin Lane(1998)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Prentice-Hall, Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Aaker, David A.、Equity, M. 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