| 期刊論文1. | Liesse, J.(1991)。Brands in Trouble, Advertising Age。Journal of the Academy of Marketing Science,62(51),16-50。 | 2. | Chaudhuri, A.(1998)。Product Class Effects on Brand Loyalty。Journal of Marketing Management,8(2),66-77。 | 3. | Gemiinden, H. G.(1985)。Perceived Risk and Information Search: A Systematic Meta-analysis of the Empirical Evidence。International Journal of Research in Marketing,21(2),79-100。 | 4. | Mitchell, V. W.、Greatorex, M.(1988)。Consumer Risk Perception in the UK Wine Market。European Journal of Marketing,22(9),5-15。 | 5. | Aaker, David A.(1997)。Should you take your brand to where the action is?。Harvard Business Review,75(5),135-144。 | 6. | Chen, R.、He, F.(2003)。Examination of brand knowledge, perceived risk and consumers' intention to adopt an online retailer。Total Quality Management & Business Excellence,14(6),677-693。 | 7. | Shimp, T. A.、Bearden, W. O.(1982)。Warrant and other extrinsic cue effect on consumer risk perception。Journal of Consumer Research,9(1),38-46。 | 8. | Mariola, P. V.、Elena, D. B.(2005)。Sales promotions effects on consumer based brand equity。International Journal of Market Research,47(2),179-205。 | 9. | Day, G. S.、Pratt, R. W. Jr.(1971)。Stability of Appliance Brand Awareness。Journal of Marketing Research,8(1),85-89。 | 10. | MacKenzie, S. B.(1986)。The role of attention in mediating the effect of advertising on attribute importance。Journal of Consumer Research,13(2),174-195。 | 11. | Baird, I. S.、Thomas, Howard(1985)。Toward A Contingency Model of Strategic Risk Taking。The Academy of Management Review,10(2),230-243。 | 12. | Zaichkowsky, J. L.(1988)。Involvement and the Price Cue。Advances In Consumer Research,15(1),323-327。 | 13. | Simon, M. F.(1970)。Influence of brand names on attitudes。Journal of Advertising Research,10(3),28-30。 | 14. | Macdonald, Emma K.、Sharp, Byron M.(2003)。Management perceptions of the importance of brand awareness as an indication of advertising effectiveness。Marketing Bulletin,14(2),1-15。 | 15. | Kim, H. B.、Kim, W. G.、An, J. A.(2003)。The Effect of Consumer-based Brand Equity on Firms' Financial Performance。Journal of Consumer Marketing,20(4),335-351。 | 16. | Odin, Y.、Odin, N.、Valette-Florence, P.(2001)。Conceptual and operational aspects of brand loyalty: An empirical investigation。Journal of Business Research,53(2),75-84。 | 17. | Stone, Robert N.、Gronhaug, Kjell(1993)。Peceived Risk: Further Considerations for the Marketing Discipline。European Journal of Marketing,27(3),39-50。 | 18. | Hoyer, Wayne D.、Brown, Steven P.(1990)。Effects of brand awareness on choice for a common, repeated-purchase product。Journal of Consumer Research,17(2),141-148。 | 19. | Grewal, Dhruv、Krishnan, R.、Baker, Julie、Borin, Norm(1998)。The Effects of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions。Journal of Retailing,74(3),331-352。 | 20. | Gardner, B. B.、Levy, S. J.(1955)。The Product and the Brand。Harvard Business Review,33(2),33-39。 | 21. | Dobni, Dawn、Zinkhan, George M.(1990)。In Search of Brand Image: A Foundation Analysis。Advances in Consumer Research,17(1),110-119。 | 22. | Samiee, Saeed(1994)。Customer evaluation of products in a global market。Journal of International Business Studies,25(3),579-604。 | 23. | Doolin, B.、Dillon, S.、Thompson, F.、Corner, J. L.(2005)。Perceived risk, the internet shopping experience and online purchasing behavior: A New Zealand Perspective。Journal of Global Information Management,13(2),66-88。 | 24. | Low, George S.、Lamb, Charles W. Jr.(2000)。The measurement and dimensionality of brand associations。Journal of product & brand management,9(6),350-370。 | 25. | Keller, Kevin Lane(2001)。Building customer-based brand equity。Marketing Management,10(2),14-19。 | 26. | Roselius, Ted(1971)。Consumer Rankings of Risk Reduction Methods。Journal of Marketing,35(1),56-61。 | 27. | Macdonald, Emma K.、Sharp, Byron M.(2000)。Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication。Journal of Business Research,48(1),5-15。 | 28. | Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。 | 29. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。 | 30. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。 | 31. | Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。 | 32. | Jacoby, Jocob、Olson, Jerry C.、Haddock, Rafael A.(1971)。Price, Brand Name and Product Composition Characteristics as Determinants of Perceived Quality。Journal of Applied Psychology,55(6),570-579。 | 33. | Aaker, David A.、Keller, Kevin Lane(1990)。Consumer Evaluations of Brand Extensions。Journal of Marketing,54(1),27-41。 | 34. | Richardson, P. S.、Dick, A. S.、Jain, A. K.(1994)。Extrinsic and Extrinsic Cue Effect on Perceptions of Store Brand Quality。Journal of Marketing Research,58(4),28-36。 | 35. | Yoo, Boonghee、Donthu, Naveen(2001)。Developing and Validating a Multidimensional Consumer-Based Brand Equity Scale。Journal of Business Research,52(1),1-14。 | 36. | Biel, Alexander L.(1992)。How Brand Image Drives Brand Equity。Journal of advertising Research,32(6),RC6-RC12。 | 37. | Rao, Akshay R.、Monroe, Kent B.(1988)。The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations。Journal of Consumer Research,15(2),253-264。 | 38. | Celsi, Richard L.、Olson, Jerry C.(1988)。The Role of Involvement in Attention and Comprehension Processed。Journal of Consumer Research,15(2),210-224。 | 39. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effect of Price, Brand, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research,28(3),307-319。 | 會議論文1. | Jacoby, Jacob、Kaplan, Leon B.(1972)。The Components of Perceived Risk。Third Annual Conference of the Association for Consumer Research,(會議日期: Nov. 2-5, 1972)。Association for Consumer Research。382-393。 | 圖書1. | Bollen, K. A.、Long, J. S.(1993)。Tseting Structural Equation Models。Thousand Oaks, CA:Sage。 | 2. | Dearlove, D.(2002)。The Ultimate Book of Business Thinking: Harnessing the Power of the World's Greatest Business Ideas。Oxford:John Wiley & Sons Inc.。 | 3. | Armstrong, G.、Kotler, P.(2002)。Marketing: an introduction。Upper Saddle River, NJ:Prentice-Hall。 | 4. | Foxall, Gordon R.、Goldsmith, Ronald E.、Brown, Stephen(1998)。Consumer psychology for marketing。International Thomson Business Press。 | 5. | 魏文欽(2007)。資料分析技巧:結構方程模式--AMOS LISREL SAS之應用。台北:雙葉書廊。 延伸查詢 | 6. | Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ:Prentice-Hall。 | 7. | Bollen, K. A.(1989)。Structural Equation Modeling with Latent Variables。New York, NY:John Wiley & Sons, Inc.。 | 8. | Rossiter, John R.、Percy, Larry(1987)。Advertising and Promotion Management。New York:McGraw-Hill Book Company。 | 9. | 黃芳銘(2004)。社會科學統計方法學:結構方程模式。臺北市:五南圖書出版股份有限公司。 延伸查詢 | 10. | Senge, Peter M.(2006)。The fifth discipline: The art and practice of the learning organization。Doubleday/Currency。 | 11. | Kline, Rex B.(1998)。Principles and Practice of Structural Equation Modeling。Guilford Press。 | 12. | Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。 | 13. | Aaker, David A.(1996)。Building Strong Brands。New York, NY:Simon & Schuster UK Ltd.:The Free Press。 | |
| |