Bakery Product Perception and Purchase Intention of Indonesian Consumers in Taiwan_

:::

詳目顯示

第 1 筆 / 總合 1 筆

/1頁

來源文獻資料
外文摘要
引文資料

題名：	Bakery Product Perception and Purchase Intention of Indonesian Consumers in Taiwan
書刊名：	International Journal of Business and Information
作者：	Moslehpour, Massoud／Aulia, Carrine K.／Masarie, Chinny E. L.
出版日期：	2015
卷期：	10:1
頁次：	頁63-94
主題關鍵詞：	Consumers’ perception；Bakery products；Structural equation modeling；SEM；Indonesia；Taiwan
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:1 共同引用:0 點閱:1

The goal of this study is to develop a better understanding of the perceptions of Indonesian consumers concerning the purchase of bakery products in Taiwan, which can be used as a basis for developing more effective strategic marketing plans in this sector. There are more than 200,000 Indonesians residing in Taiwan, and more effective marketing plans could benefit Taiwanese bakery owners. The sample population for this study was 400 Indonesian consumers residing in Taiwan. The findings reveal that product characteristics (PC) and perceived price (PP) had a significant influence on perceived quality (PQ) and consumers’ purchase intention (PI), but perceived servicescape (PS) had no significant influence on PQ and PI. The findings confirm that PQ does not mediate the impact of PC, PS, and PP on the purchase intention of Indonesian consumers living in Taiwan. This study pioneers marketing insights and contributes to an understanding of the key factors that influence Indonesian consumers’ purchase intention in the Taiwan market.

以文找文

期刊論文
1.	Harris, L. C.、Ezeh, C.(2008)。Servicescape and loyalty intentions: An empirical investigation。European Journal of Marketing，42(3/4)，390-422。
2.	Chen, K. Y.(2011)。Effects of servicescape, waiting experiences and price rationality on consumers' behavioral intentions in scenery restaurants。African Journal of Business Management，5(11)，4476-4484。
3.	Ezeh, C.、Harris, L. C.(2007)。Servicescape research: a review and a research agenda。The Marketing Review，7(1)，59-78。
4.	Reimer, Anja、Kuehn, Richard(2005)。The impact of servicescape on quality perception。European Journal of Marketing，39(7/8)，785-809。
5.	Ryu, Kisang、Jang, SooCheong(Shawn)(2008)。DINESCAPE: A scale for customers' perception of dining environments。Journal of Foodservice Business Research，11(1)，2-22。
6.	Ryu, K. S.、Jang, S. C. S.(2007)。The effect of environmental perceptions on behavioral intentions through emotions: The case of upscale restaurants。Journal of Hospitality & Tourism Research，31(1)，56-72。
7.	De Magistris, T.、Gracia, A.(2008)。The decision to buy organic food products in Southern Italy。British Food Journal，110(9)，929-947。
8.	Akbar, D. M.(2012)。Roti Taiwan Tetap Menjadi Pilihan Masyarakat Indonesia。Bakery Magazine。
9.	Akpoyomare, O. B.、Adeosun, L. P. K.、Ganiyu, R. A.(2012)。The influence of product attributes on consumers purchase decision in the Nigerian food and beverages industry: A study of Lagos Metropolis。American Journal of Business and Management，1(4)，196-201。
10.	Compeau, L. D.、Grewal, D.(1998)。Comparative price advertising: An integrative review。Journal of Public Policy and Marketing，17(2)，257-273。
11.	Espejel, J. B.、Fandos, C.、Flavián, C.(2007)。The role of intrinsic and extrinsic quality attributes on consumers' behaviour for traditional food products。Managing Service Quality，17(6)，681-701。
12.	Gellynck, X.、Kuhne, B.、Van Bockstaele, F.、Van de Walle, D.、Dewettinck, K.(2009)。Consumers' perception of bread quality。Appetite，53(1)，16-23。
13.	Grunert, K. G.(2005)。Food quality and safety: Consumers' perception and demand。European Review of Agricultural Economics，2(3)，369-391。
14.	Guh, W. Y.、Lin, S. P.、Fan, C. J.、Yang, C. F.(2013)。Effects of organizational justice on organizational citizenship behaviors: Mediating effects of institutional trust and affective commitment。Psychological Reports: Human Resources and Marketing，112(3)，818-834。
15.	Horska, E.、Urgeova, J.、Prokeinova, R.(2011)。Consumers' food choice and quality perception: Comparative analysis of selected Central European countries。Agric. Econ.--Czech，57，493-499。
16.	Koster, E. P.(2009)。Diversity in the determinants of food choice: A psychological perspective。Food Quality and Preference，20(2)，70-82。
17.	Kealesitse, B.、Kabama, I. O.(2012)。Exploring the influence of quality and safety on consumers' food purchase decisions in Botswana。International Journal of Business Administration，3(2)，90。
18.	Jin, B.、Sternquist, B.(2003)。The influence of retail environment on price perceptions: An exploratory study of U.S. and Korean students。International Marketing Review，20(6)，643-660。
19.	Jang, S.、Ha, A.、Silkes, C. A.(2009)。Perceived attributes of Asian foods: From the perspective of the American customers。International Journal of Hospitality Management，28(1)，63-70。
20.	Liu, Y.、Jang, S. S.(2009)。The effects of dining atmospherics: An extended Mehrabian--Russell model。International Journal of Hospitality Management，28(4)，494-503。
21.	Parasuraman, A.、Zeithaml, V.、Berry, L.(1988)。SERVQUAL: A multiple-item scale for measuring consumers' perceptions of service quality。Journal of Retailing，64，12-40。
22.	Verbeke, W.、Lopez, G. P.(2005)。Ethnic food attitudes and behavior among Belgians and Hispanics living in Belgium。British Food Journal，107(11)，823-840。
23.	Urala, N.、Lähteenmäki, L.(2007)。Consumers' changing attitudes toward functional foods。Food Quality and Preference，18，1-12。
24.	Mayer, K. J.、Johnson, L.(2003)。A customer-based assessment of casino atmospherics。UNLV Gaming Research & Review Journal，7(1)，21-31。
25.	Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin，103(3)，411-423。
26.	Wu, Paul C. S.、Yeh, Gary Y.-Y.、Hsiao, C.-R.(2011)。The effect of store image and service quality on brand image and purchase intention for private label brands。Australasian Marketing Journal，19(1)，30-39。
27.	Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。
28.	Bentler, Peter M.、Bonett, Douglas G.(1980)。Significance tests and goodness of fit in the analysis of covariance structures。Psychological Bulletin，88(3)，588-606。
29.	Maslow, Abraham H.(1943)。A Theory of Human Motivation。Psychological Review，50(4)，370-396。
30.	Baumgartner, Hans、Homburg, Christian(1996)。Applications of Structural Equation Modeling in Marketing and Consumer Research: A Review。International Journal of Research in Marketing，13(2)，139-161。
31.	Tsiotsou, Rodoula(2006)。The Role of Perceived Product Quality and Overall Satisfaction on Purchase Intentions。International Journal of Consumer Studies，30(2)，207-217。
32.	Baker, Dwayne A.、Crompton, John L.(2000)。Quality, satisfaction and behavioral intentions。Annals of Tourism Research，27(3)，785-804。
33.	Bitner, Mary Jo(1992)。Servicescapes: The Impact of Physical Surroundings on Customers and Employees。Journal of Marketing，56(2)，57-71。
34.	Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research，28(3)，307-319。
35.	Lin, Ingrid Y.(2004)。Evaluating a servicescape: the effect of cognition and emotion。International Journal of Hospitality Management，23(2)，163-178。

研究報告
1.	Pires Gonçalves, Ricardo(2008)。Consumer Behavior: Product Characteristics and Quality Perception。University Library of Munich。

學位論文
1.	Wiranata, I.、Budi, Y.(2008)。Hubungan antara persepsi konsumen di Pondok Tjandra, mengenai merek, harga, dan tekstur roti dengan minat beli konsumen terhadap Sari Roti(學士論文)。Universitas Kristen Petra，Surabaya。
2.	Halim, W. P.、Siantar, H. P.(2011)。Pengaruh produk, harga dan kualitas pelayanan terhadap keputusan pembelian di roti in (d/h tjwan bo) Surabaya(學士論文)。Universitas Kristen Petra，Surabaya。
3.	Lonita, C.、Anggreani, L.(2008)。Analisa penerapan experiential marketing pada Breadtalk di Surabaya(學士論文)。Universitas Kristen Petra，Surabaya。
4.	Mike、Kusumawati, I.(2007)。Analisa pengaruh brand equity terhadap loyalitas konsumen BreadTalk Pakuwon Trade Center Surabaya ditinjau dari product, image, dan visual(學士論文)。Universitas Kristen Petra，Surabaya。
5.	慕齊(2008)。The Effects of Decision-Making Styles on Consumers' Perceptions: The Moderating Effects of Religiosity and Type of Products(碩士論文)。國立成功大學。
6.	Sofiari, A.(2008)。Analisa pengaruh variabel store atmosphere terhadap keputusan pembelian pada toko roti Singapore, Donuts and Bakery cabang Sidoarjo(學士論文)。Universitas Kristen Petra，Surabaya。

圖書
1.	Bateson, J. E.、Hoffman, K. D.(2010)。Services Marketing。Mason, Ohio：South-Western。
2.	Contento, I. R.(2011)。Nutrition Education: Linking Research, Theory, and Practice。Sudbury, Mass.：Jones and Bartlett。
3.	Dyck, J.、Woolverton, A.、Rangkuti, F.(2012)。Indonesia's modern retail food sector: Interaction with changing food consumption and trade patterns。USDA-ERS。
4.	Hair, J. F. J.、Black, W. C.、Babib, B. J.、Anderson, R. E.、Tatham, R. L.(2008)。Multivariate Data Analysis with Readings。Englewood Cliffs, NJ：Prentice Hall。
5.	Sevilla, C. G.、Ochave, J. A.、Punzalan, T. G.、Regalla, B. P.、Uriarte, G. G.(1992)。Research Methods。Quezon City：Rex Printing Company Inc.。
6.	Brown, T. A.(2006)。Confirmatory factor analysis for applied research。New York, NY：The Guilford Press。
7.	Schiffman, L. G.、Kanuk, L. L.(2007)。Consumer behavior。Prentice Hall。
8.	Dillon, William R.、Goldstein, Matthew(1984)。Multivariate Analysis: Methods and Applications。New York：John Wiley and Sons, Inc.。

其他
1.	Aprianto, A.(2012)。Sepuluh Persen Warga Taiwan Ternyata WNI，http://www.tempo.co/read/news/2012/05/26/173406231/Sepuluh-Persen-Warga-Taiwan-Ternyata-WNI。
2.	Datamonitor(2011)。Bakery and Cereals Market in Taiwan to 2014，http://www.marketresearch.com/Datamonitor-v72/Bakery-Cereals-Taiwan-6136873/。
3.	Ping, R. A.(2005)。What is the average variance extracted for a latent variable interaction (or quadratic?)，www.wright.edu/~robert.ping/ave1.doc。
4.	U.S. Department of Agriculture, Economic Research Service(2012)。Baseline data files, 2012，http://www.ers.usda.gov/data/macroeconomics/#BaselineMacroTables/。

圖書論文
1.	Heinio, R.(2006)。Sensory attributes of bakery products。Bakery Products: Science and Technology。Ames：Blackwell Publishing。
2.	Imai, C. M.、Burnett, D. J.、Dwyer, J. T.(2009)。The influence of culture on food choices。Adequate Food for All: Culture, Science, and Technology of Food in the 21st Century。CRC Press。
3.	Kellam, J. S.(2009)。Role of religion, spirituality, and faith in food choices。Adequate Food for All: Culture, Science, and Technology of Food in the 21st Century。CRC Press。

推文
推薦
引用網址
引用嵌入語法
轉寄

top

:::

相關期刊
相關論文
相關專書
相關著作
熱門點閱

1.	菜單圖文比例對購買意願之影響--日本與中東料理之解釋水平理論研究

無相關博士論文

無相關書籍

無相關著作

無相關點閱

QR Code

臺灣人文及社會科學引文索引資料庫系統

詳目顯示

臺灣人文及社會科學引文索引資料庫