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題名:菜單圖文比例對購買意願之影響--日本與中東料理之解釋水平理論研究
書刊名:休閒產業管理學刊
作者:施敏雯黃鐘慶 引用關係劉瑞香
作者(外文):Shih, Min-wunHuang, Chung-chingLiu, Jui-shiang
出版日期:2019
卷期:12:2
頁次:頁63-76
主題關鍵詞:圖文比例購買意願社會距離異國料理Picture-text ratioPurchase intentionProduct attitude
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:19
  • 點閱點閱:5
期刊論文
1.Bowen, J. T.、Morris, A. J.(1995)。Menu design: can menus sell?。International Journal of Contemporary Hospitality Management,7(4),4-9。  new window
2.Holbrook, M. B.、Moore, W. L.(1981)。Feature Interactions in Consumer Judgments of Verbal versus Pictorial Presentations。Journal of Consumer Research,8(1),103-113。  new window
3.Jones, Peter、Mifli, Mazalan(2001)。Menu development and analysis in UK restaurant chains。Tourism and Hospitality Research,3(1),61-71。  new window
4.Kwong, L. Y. L.(2005)。The application of menu engineering and design in Asian restaurants。International Journal of Hospitality Management,24(1),91-106。  new window
5.Singh, S. N.、Lessig, V. P.、Kim, D.、Gupta, R.、Hocutt, M. A.(2000)。Does your ad have too many pictures?。Journal of Advertising Research,40(1/2),11-27。  new window
6.Kim, Kyeongheui、Zhang, Meng、Li, Xiuping(2008)。Effects of temporal and social distance on consumer evaluations。Journal of Consumer Research,35(4),706-713。  new window
7.Dedeke, Adenekan Nick(2016)。Travel web-site design: Information task-fit, service quality and purchase intention。Tourism Management,54,541-554。  new window
8.Ozdemir, B.、Caliskan, O.(2014)。A review of literature on restaurant menus: Specifying the managerial issues。International Journal of Gastronomy and Food Science,2(1),3-13。  new window
9.Amit, E.、Algom, D.、Trope, Y.(2009)。Distance-dependent processing of pictures and words。Journal of Experimental Psychology: General,138(3),400-415。  new window
10.鄭陸霖(20041200)。全球在地化的多重軌跡--臺北市異國餐飲的時空構成。東吳社會學報,17,1-41。new window  延伸查詢new window
11.范雅筑、黃靖淑(20140300)。菜單設計對餐廳經營績效之影響。餐旅暨觀光,11(1),1-22。new window  延伸查詢new window
12.Magnini, V. P.、Kim, S.(2016)。The influences of restaurant menu font style, background color, and physical weight on consumers' perceptions。International Journal of Hospitality Management,53,42-48。  new window
13.Kincaid, C. S.、Corsun, D. L.(2003)。Are consultants blowing smoke? An empirical test of the impact of menu layout on item sales。International Journal of Contemporary Hospitality Management,15(4),226-231。  new window
14.Yang, S. S.(2012)。Eye movements on restaurant menus: A revisitation on gaze motion and consumer scanpaths。International Journal of Hospitality Management,31(3),1021-1029。  new window
15.Stephan, Elena、Liberman, Nira、Trope, Yaacov(2011)。The Effects of Time Perspective and Level of Construal on Social Distance。Journal of Experimental Social Psychology,47(2),397-402。  new window
16.Ebster, C.、Guist, I.(2005)。The role of authenticity in ethnic theme restaurants。Journal of Foodservice Business Research,7(2),41-52。  new window
17.Trope, Y.、Liberman, N.(2003)。Temporal Construal。Psychological Review,110(3),403-421。  new window
18.Jang, S. C.、Ha, J.(2015)。The influence of cultural experience: emotions in relation to authenticity at ethnic restaurants。Journal of Foodservice Business Research,18(3),287-306。  new window
19.Ponte, Enrique Bonsón、Carvajal-Trujillo, Elena、Escobar-Rodríguez, Tomás(2015)。Influence of trust and perceived value on the intention to purchase travel online: Integrating the effects of assurance on trust antecedents。Tourism Management,47,286-302。  new window
20.周軒逸、練乃華(20100400)。旅遊廣告圖文比例的廣告效果研究:時間和空間距離之干擾。戶外遊憩研究,23(1),27-52。new window  延伸查詢new window
21.Kim, Jungkeun、Kim, Peter BeomCheol、Kim, Jae-Eun、Magnini, Vincent P.(2016)。Application of Construal-Level Theory to Promotional Strategies in the Hotel Industry。Journal of Travel Research,55(3),340-352。  new window
22.Su, C. S.(2011)。The role of service innovation and customer experience in ethnic restaurants。The Service industries journal,31(3),425-440。  new window
23.Trope, Yaacov、Liberman, Nira(2010)。Construal-level theory of psychological distance。Psychological Review,117(2),440-463。  new window
24.Bai, B.、Law, R.、Wen, I.(2008)。The Impact of Website Quality on Customer Satisfaction and Purchase Intentions: Evidence from Chinese Online Visitors。International Journal of Hospitality Management,27(3),391-402。  new window
25.Băltescu, C. A.、Boșcor, D.(2016)。Are ethnic restaurants a solution to dine out for the young local population?。Bulletin of the Transilvania University of Braşov, Series V: Economic Sciences,9(2),113-118。  new window
26.Moslehpour, Massoud、Aulia, Carrine K.、Masarie, Chinny E. L.(20150300)。Bakery Product Perception and Purchase Intention of Indonesian Consumers in Taiwan。International Journal of Business and Information,10(1),63-94。new window  new window
27.Ozdemir, B.、Caliskan, O.(2015)。Menu design: A review of literature。Journal of Foodservice Business Research,18(3),189-206。  new window
28.Roseman, M. G.(2006)。Changing times: Consumers choice of ethnic foods when eating at restaurants。Journal of Hospitality and Leisure Marketing,14(4),5-32。  new window
29.Roseman, M. G.、Kim, Y. H.、Zhang, Y.(2013)。A study of consumers' intention to purchase ethnic food when eating at restaurants。Journal of Foodservice Business Research,16(3),298-312。  new window
30.Strickland, P.(2013)。Examining the impact of four key cultural dimensions on ethnic restaurants in Victoria in Australia。Asia Pacific Journal of Tourism Research,18(5),483-500。  new window
31.Spears, Nancy、Singh, Surendra N.(2004)。Measuring Attitude toward the Brand and Purchase Intentions。Journal of Current Issues & Research in Advertising,26(2),53-66。  new window
32.Wu, Paul C. S.、Yeh, Gary Y.-Y.、Hsiao, C.-R.(2011)。The effect of store image and service quality on brand image and purchase intention for private label brands。Australasian Marketing Journal,19(1),30-39。  new window
33.Trope, Y.、Liberman, N.、Wakslak, C.(2007)。Construal levels and psychological distance: Effects on representation, prediction, evaluation, and behavior。Journal of Consumer Psychology,17(2),83-95。  new window
34.Henderson, S.、Hoque, S. F.(2010)。The ethnicity impact on attitudes toward country of origin for products with different involvement levels。Journal of International Consumer Marketing,22(3),271-291。  new window
其他
1.經濟部(2013)。經濟部今年訂為「HALAL行動年」,以搶攻穆斯林商機,http://ciis.cdri.org.tw/news/content.aspx?sid=0D176378016182956817。  延伸查詢new window
2.經濟部技術處(2011)。2011年食品產業年鑑,http://ciis.cdri.org.tw/irr/content.aspx?sid=0C105255772495309497。  延伸查詢new window
3.聯合利華飲食策劃(2011)。臺灣外食族飲食習慣大調查,https://www.unileverfoodsolutions.tw/who-we-are.html。  延伸查詢new window
圖書論文
1.Amit, E.、Algom, D.、Trope, Y.、Liberman, N.(2008)。"Thou shalt not make unto thee any graven image": The distance-dependence of representation。Handbook of imagination and mental simulation。New York, NY:Psychology Press。  new window
 
 
 
 
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