期刊論文1. | Cordell, Victor V.(1993)。Interaction Effects of Country of Origin with Branding, Price, and Perceived Performance Risk。Journal of International Consumer Marketing,5(2),5-20。 |
2. | Pereira, A.、Hsu, C. C.、Kundu, S. K.(2005)。Country-of-origin image: measurement and cross-national testing。Journal of Business Research,58(1),103-106。 |
3. | Laurent, G.、Kapferer, J. N.(1985)。Measure consumer Involvement Profiles。Journal of Marketing Research,22(1),41-53。 |
4. | 林隆儀、商懿勻(20101200)。The Influence of the Country-of-Origin Image, Advertising Appeal, and Product Attitude on Purchase Intention: The Moderating Effects of Product Involvement。聯大學報,7(2),233-264。 |
5. | Chen, C. S.、Lin, L. Y.(2011)。A new framework: Make green marketing strategy go with competitive strategy。Journal of Global Business Management,7(2),184-189。 |
6. | Hsu, Chia-Wei、Hu, Allen H.、Chiou, Cherng-Ying、Chen, Ta-Che(2011)。Using the FDM and ANP to construct a sustainability balanced scorecard for the semiconductor industry。Expert Systems with Applications,38(10),12891-12899。 |
7. | Kamstra, M.、Kennedy, P.(1998)。Combining qualitative forecasts using logit。International Journal of Forecasting,14(1),83-93。 |
8. | Yu, C. C.、Chen, C. S.(2014)。From the actual practice of corporate environmental strategy to the creation of a suggested framework of corporate environmental responsibility。Environmental Engineering Science,31(2),61-70。 |
9. | Yaseen, N.、Tahira, M.、Gulzar, A.、Anwar, A.(2011)。Impact of brand awareness, perceived quality and customer loyalty on brand profitability and purchase intention: A resellers' view。Interdisciplinary Journal of Contemporary Research in Business,3(8),833-839。 |
10. | Fry, L. W.、Keim, G. D.、Meiners, R. E.(1982)。Corporate contributions: Altruistic or for profit?。Academy of Management Journal,25(1),94-106。 |
11. | Tian, Z.、Wang, R.、Yang, W.(2011)。Consumer responses to corporate social responsibility in China。Journal of Business Ethics,101(2),197-212。 |
12. | Ahmed, S. A.、d'Astous, A.(1995)。Comparison of Country of Origin Effects on House and Organizational Buyers' Product Perception。European Journal of Marketing,29(3),35-51。 |
13. | Lee, H. M.、Lee, C. C.(2011)。Country-of-origin and brand redeployment impact after brand acquisition。Journal of Consumer Marketing,28(6),412-420。 |
14. | Nedungadi, P.(1990)。Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations。Journal of Consumer Research,17(3),263-276。 |
15. | Wall, Marjorie、Liefeld, J.、Heslop, L. A.(1991)。Impact of Country-of-Origin Cues on Consumer Judgments in Multi-Cue Situations: A Covariance Analysis。Journal of the Academy of Marketing Sciencey,19(2),105-113。 |
16. | Shocker, A. D.、Srivastava, R. K.、Ruekert, R. W.(1994)。Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue。Journal of Marketing Research,31(2),149-158。 |
17. | Barnea, Amir、Rubin, Amir(2010)。Corporate social responsibility as a conflict between shareholders。Journal of Business Ethics,97(1),71-86。 |
18. | Basu, K.、Palazzo, G.(2008)。Corporate social responsibility: A process model of sense making。Academy of Management Review,33(1),122-136。 |
19. | Verlegh, Peeter W. J.、Steenkamp, Jan-Benedict E. M.(1999)。A Review and Meta-Analysis of Country-of-Origin Research。Journal of Economic Psychology,20(5),521-546。 |
20. | 高端訓、方文昌(20120900)。The Effects of Corporate Social Responsibility on Purchase Intention: The Mediating Effects of Brand Attachment and Brand Image。企業管理學報,94,41-68。 |
21. | Srinivasan, N.、Jain, S. C.、Sikand, K.(2004)。An experimental study of two dimensions of country-of-origin (manufacturing country and branding country) using intrinsic and extrinsic cues。International Business Review,13(1),65-82。 |
22. | Dodds, W. B.、Monroe, K. B.、Grewal, D.(1991)。Effect of price, brands and store information on buyers' product evaluation。Journal of Marketing Research,28(5),307-319。 |
23. | Nagashima, Akira(1970)。A Comparison of Japanese and U.S. Attitudes toward Foreign Products。Journal of Marketing,34(1),68-74。 |
24. | Ahmed, Sadrudin A.、D'Astous, Alain(1996)。Country-of-Origin and Brand Effects: A Multi-Dimensional and Multi-Attribute Study。Journal of International Consumer Marketing,9(2),93-115。 |
25. | Ahmed, S. A.、d'Astous, A.(1993)。Cross-national evaluation of made-in concept using multiple cues。European Journal of Marketing,27(7),39-52。 |
26. | Cohen, J. B.(1983)。Involvement and you: 1000 great ideas。Advances in Consumer Research,10,325-328。 |
27. | Eisingerich, A. B.、Rubera, G.、Seifert, M.、Bhardwaj, G.(2011)。Doing good and doing better despite negative information? The role of corporate social responsibility in consumer resistance to negative information。Journal of Service Research,14(1),60-75。 |
28. | Lamberti, L.、Noci, G.(2012)。The relationship between CSR and corporate strategy in medium-sized companies: Evidence from Italy。Business Ethics: A European Review,21(4),402-416。 |
29. | Laroche, M.、Kim, C.、Zhou, L.(1996)。Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context。Journal of Business Research,37(2),115-120。 |
30. | Lee, H. M.、Chen, T.、Guy, B. S.(2014)。How the country-of-origin image and brand name redeployment strategies affect acquirers' brand equity after a merger and acquisition。Journal of Global Marketing,27(3),191-206。 |
31. | Martin, I. M.、Eroglu, S.(1993)。Measuring a multi-dimensional construct: Country image。Journal of Business Research,28(3),191-210。 |
32. | Mohr, Lois A.、Webb, Deborah J.、Harris, Katherine E.(2001)。Do consumers expect companies to be socially responsible? The impact of corporate social responsibility on buying behavior。Journal of Consumer Affairs,35(1),45-72。 |
33. | Petty, R. E.、Cacioppo, J. T.、David, S.(1983)。Central and peripheral routes to advertisements effectiveness: The moderating role of involvement。Journal of Consumer Research,10(2),135-146。 |
34. | Parkvithee, N.、Miranda, M. J.(2012)。The interaction effect of country-of-origin, brand equity and purchase involvement on consumer purchase intentions of clothing labels。Asia Pacific Journal of Marketing and Logistics,24(1),7-22。 |
35. | Nebenzahl, I. D.、Jaffe, E. D.、Lampert, S. I.(1997)。Towards a theory of country image effect on product evaluation。Management International Review,37(1),27-49。 |
36. | Ramasamy, B.、Yeung, C. H.、Au, K. M.(2010)。Consumer support for corporate social responsibility: The role of religion and values。Journal of Business Ethics,91(1),61-72。 |
37. | Samiee, Saeed(1994)。Consumer evaluation of products in a global market。Journal of International Business Studies,25(3),579-604。 |
38. | Swinyard, W. R.(1993)。The effect of mood, involvement, and quality of store experience on shopping intention。Journal of Consumer Research,20(9),271-280。 |
39. | Yoon, E.、Tello, S.(2009)。Corporate social responsibility as a driver of sustainable innovation: Greening initiatives of leading global brands。Competition Forum,7(2),290-294。 |
40. | Yu, C.-C.、Lin, P.-J.、Chen, C.-S.(2013)。How brand image, country of origin, and self-congruity influence internet users' purchase intention。Social Behavior and Personality: An International Journal,41(4),599-612。 |
41. | Enderle, G.(2004)。Global competition and corporate responsibility of small and medium-sized enterprises。Business Ethics: A European Review,13(1),50-63。 |
42. | Groza, M. D.、Pronschinske, M. R.、Walker, M.(2011)。Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR。Journal of Business Ethics,102(4),639-652。 |
43. | Han, C. M.、Terpstra, V.(1988)。Country-of-origin effects for uni-national and bi-national products。Journal of International Business Studies,19(2),235-255。 |
44. | Klein, Jill Gabrielle、Ettenson, R.、Morris, Marlenne D.(1998)。The animosity model of foreign product purchase: An empirical test in the People's Republic of China。Journal of Marketing,62(1),89-100。 |
45. | Kim‚ J.、Morris‚ J. D.、Swait‚ J.(2008)。Antecedents of True Brand Loyalty。Journal of Advertising,37(2),99-117。 |
46. | Narayana, C. L.(1981)。Aggregate Images of American and Japanese Products: Implications on International Marketing。Columbia Journal of World Business,16(2),31-35。 |
47. | Roth, Martin S.、Romeo, Jean B.(1992)。Matching product category and country image perceptions: A framework for managing country-of-origin effects。Journal of International Business Studies,23(3),477-497。 |
48. | Polonsky, M. J.、Speed, R.(2001)。Linking sponsorship and cause related marketing: Complementary and conflicts。European Journal of Marketing,35(11/12),1361-1389。 |
49. | Lassar, Walfried、Mittal, Banwari、Sharma, Arun(1995)。Measuring customer-based brand equity。Journal of Consumer Marketing,12(4),11-19。 |
50. | Cobb-Walgren, Cathy J.、Ruble, Cythia A.、Donthu, Naveen(1995)。Brand equity, brand preference, and purchase intent。Journal of Advertising,24(3),25-40。 |
51. | Zaichkowsky, Judith Lynne(1986)。Conceptualizing involvement。Journal of Advertising,15(2),4-34。 |
52. | DiMaggio, Paul J.、Powell, Walter W.(1983)。The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields。American Sociological Review,48(2),147-160。 |
53. | Meyer, John W.、Rowan, Brian(1977)。Institutionalized Organizations: Formal Structure as Myth and Ceremony。American Journal of Sociology,83(2),340-363。 |
54. | Zaichkowsky, Judith Lynne(1985)。Measuring the Involvement Construct。Journal of Consumer Research,12(3),341-352。 |
55. | Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。 |
56. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。 |
57. | Becker-Olsen, K. L.、Cudmore, B. Andrew、Hill, Ronald P.(2006)。The impact of perceived corporate social responsibility on consumer behavior。Journal of Business Research,59(1),46-53。 |
58. | Ahmed, Zafar U.、Johnson, James P.、Yang, Xia、Fatt, Chen Kheng、Teng, H. S.、Boon, L. C.(2004)。Does country of origin matter for low-involvement products?。International Marketing Review,21(1),102-120。 |
59. | Kamins, M. A.、Marks, L. J.(1999)。The Perception of Kosher as a Third Party Certification Claim in Advertising for Familiar and Unfamiliar Brands。Journal of the Academy of Marketing Science,19(3),177-185。 |
60. | Morf, Duffy A.、Schumacher, Michael G.、Vitell, Scott J.(1999)。A Survey of Ethics Officers in Large Organizations。Journal of Business Ethics,20(3),265-271。 |
61. | Chao, Paul(1993)。Partitioning Country of Origin Effects: Consumer Evaluations of a Hybrid Product。Journal of International Business Studies,24(2),291-306。 |
62. | Han, C. Min(1989)。Country Image: Halo or Summary Construct?。Journal of Marketing Research,26(2),222-229。 |
63. | Lin, L. Y.、Chen, C. S.(2006)。The influence of the country-of-origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan。Journal of Consumer Marketing,23(5),248-265。 |
64. | Carroll, Archie B.(1979)。A Three-Dimensional Conceptual Model of Corporate Performance。Academy of Management Review,4(4),497-505。 |
65. | Hoyer, Wayne D.、Brown, Steven P.(1990)。Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product。Journal of Consumer Research,17(2),141-148。 |
66. | Sen, Sankar、Bhattacharya, Chitra Bhanu(2001)。Does doing Good Always Lead to Doing Better: Consumer Relations to Corporate Social Responsibility。Journal of Marketing Research,38(2),225-244。 |