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題名:即時通訊軟體與行政溝通:以臺南市學校行政人員採用Line為例
書刊名:康大學報
作者:凃保民顏春枝
作者(外文):Tu, Bau-minYen, Chun-chin
出版日期:2017
卷期:7
頁次:頁83-98
主題關鍵詞:即時通訊軟體整合性科技接受模式行政溝通學校行政人員Instant messaging softwareLineUnified theory of acceptance and use of technologyAdministrative communicationSchool administrative staff
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:1
本研究目的旨在瞭解學校行政人員利用即時通訊軟體進行溝通之行為與意圖,做為行政溝通現況之探討,並了解影響使用行為與意圖之因素。本研究以整合性科技接受模式為理論基礎,公私立學校之行政人員為研究對象,並以自編的「學校行政人員採用Line 進行行政溝通之問卷」為研究工具,依學校所在抽樣,共發放300 份問卷,回收299 份,回收率99.7%,有效問卷288 份,有效回收率96.3%。經統計分析結果,其結論為:(1)績效預期、努力預期、社會影響對行為意圖有正向顯著影響;及(2)促成條件、行為意圖對使用行為有正向顯著影響。故學校機關行政人員採用Line 進行行政溝通的行為與意願是正向的,預期將有助於行政效能的提升。
The purposes of this research were to understand the communication behavior and intention of school administrative staff when applying instant messaging software, and explore the factors that affect usage behavior and intention. Based on unified theory of acceptance and use of technology, the research takes administrative staff of each state and private school as its objects, and adopts self-compiled "Questionnaire of school administration staff when applying Line for administration communication" as research tool, to sample among schools. The research has provided 300 questionnaires, and taken back 299, with a recovery rate being 99.7%, of which 288 valid questionnaires, for an effective questionnaire returns-ratio is 96.3%. The following conclusions are obtained by statistical analysis: (1) performance expectancy, effort expectancy and social influence have significant positive influence on behavior intention, and (2) facilitating condition and behavior intention have significant positive influence on usage behavior. Therefore, school administrative staff applying Line for administrative communication is proved to be a positive behavior and intention, which is expected to improve administrative efficacy.
期刊論文
1.Cheung, Christy M. K.、Lee, Matthew K. O.(2009)。Understanding the sustainability of a virtual community: Model development and empirical test。Journal of Information Science,35(3),279-298。  new window
2.Wang, C.、Lee, M. K. O.、Hua, Z.(2015)。A Theory of Social Media Dependence: Evidence from Microblog Users。Decision Support Systems,69,40-49。  new window
3.Ajzen, I.(1991)。The theory of planned behavior。Organizational Behavior and Human Decision Processes,50,179-211。  new window
4.Venkatesh, V.、Davis, F. D.(2000)。A Theoretical extension of the technology acceptance model: Four longitudinal studies。Management Science,46(2),186-204。  new window
5.Venkatesh, Viswanath、Morris, Michael G.、Davis, Gordon B.、Davis, Fred D.(2003)。User Acceptance of Information Technology: Toward a Unified View。Management Information Systems Quarterly,27(3),425-478。  new window
6.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
7.Thompson, Ronald L.、Higgins, Christopher A.、Howell, Jane M.(1991)。Personal Computing: Toward a Conceptual Model of Utilization。MIS Quarterly,15(1),125-143。  new window
8.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
9.Moore, Gary C.、Benbasat, Izak(1991)。Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation。Information Systems Research,2(3),192-222。  new window
10.Davis, Fred D.(1989)。Perceived Usefulness, Perceived Ease of Use, & User Acceptance of Information Technology。MIS Quarterly,13(3),319-340。  new window
學位論文
1.何銘瓊(2014)。以科技接受模式及媒體豐富理論探討行動通訊軟體的用戶滿意度:以LINE為例(碩士論文)。中華大學。  延伸查詢new window
2.邱雅慧(2015)。幼兒園家長採用即時通訊軟體Line進行親師溝通之研究(碩士論文)。康寧大學。  延伸查詢new window
3.曾傳興(2014)。專案團隊內之溝通︰探討LINE APP之應用與效果(碩士論文)。元智大學。  延伸查詢new window
4.黃月琴(2015)。教師採用即時通訊軟體於親師溝通之研究--以LINE為例(碩士論文)。康寧大學。  延伸查詢new window
圖書
1.Rogers, E. M.(1985)。Key Concept and Models, Including Technology Change for Economic Gowth and Development。Michigan Skate University Press。  new window
2.謝文全(2006)。教育行政學。臺北:高等教育。  延伸查詢new window
3.Lewis, P. V.(1987)。Organizational Communication: The Essence of Effective Management。N.Y.:Wiley。  new window
4.林天祐(2003)。教育行政學。臺北:心理。  延伸查詢new window
5.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, B. J.(1992)。Multivariate Data Analysis。Macmillan。  new window
6.吳清山(2004)。學校行政。臺北:心理。  延伸查詢new window
7.Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
其他
1.周之鼎(20150203)。快訊/貼圖依然熱!LINE台灣人數突破1700萬人,http://www.ettoday.net/news/20150203/462681.htm。  延伸查詢new window
2.創市際市場研究顧問(2013)。台灣2013年4月網路流量報告,http://www.insightxplorer.com/。  延伸查詢new window
圖書論文
1.Ajzen, Icek(1985)。From intentions to actions: A theory of planned behavior。Action Control: From Cognition to Behavior。Springer-Verlag。  new window
 
 
 
 
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