近年來金門馬拉松賽會的參與者與日遽增，儼然成為金門發展運動觀光的主力。本研究目的在分析2008年至2016年參賽者的人口背景變項趨勢，並研擬適當的賽會行銷方式，為地區帶來更佳的賽會經濟效益。以2008至2016年報名參賽者資料作為趨勢分析，所蒐集的類別資料為人數、性別、年齡、居住地、參加項目、國別等變項，以描述統計方法進行後續分析。統計2008年至2016年參賽人數結果發現：一、依不同縣市參加者趨勢分析，就年平均增長率探討，以離島地區為最高達8.52%，其次為臺灣北部地區的7.16%。二、參加的國籍別趨勢分析，中國大陸地區的年平均增長率為36%；台灣則是17%。三、從參加的性別趨勢分析，每三年做一次人數分析，就成長比例而言，男生成長18%至46%之間，而女生成長32%至68%。四、參加馬拉松各項目者趨勢分析，全程馬拉松平均增長率為22.31%；半程馬拉松年平均增長率達23.91%；而參加11.2公里，年平均增長率為10.47%。五、不同組別參賽的性別人數趨勢分析：（一）全程馬拉松男生組年平均增長率為5.53%，女生組為10.45%。（二）半程馬拉松男生組年平均增長率為8.07%，女生組為23.64%。（三）參與11.2公里者，男生組年平均增長率為-1.95%，女生組為4.56%。結論：數據顯示未來賽會行銷重點可以放在對地方經濟效益較大的參與族群，特別是成長幅度不斷增長的大陸地區，而不受住宿與交通影響的本地參與者，可採取獨立報名系統，以減除歷年地方搶不到名額的爭議。

The increasing number of participants in Kinmen Marathon games, by which is getting to the main sightseeing, for its wonderful physic motion. The objective of this study aims to investigate the background Variables of participants and to find an appropriate way to enhancing the economic gains of Kinmen. Resources: Fundamental data analysis of participants, i.e., sex, Original inhabitant, desired items of physical motions, nationality, and then using Descriptive statistical Analysis as the successive analysis. Results: 1. Remote islands (Kinmen included) has the highest: 8.52% and then Taiwan northern area: 7.16%. 2. Attendants state: Mainland Chinese got the highest: 36%, Taiwanese 17%. 3. Gender analysis for every 3 years: 18%-46% for male increasing, 32%-68% for female increasing. 4. Variations of the number of Marathon attendant yearly: whole distance 23.31% half-distance: 23.91%, 11.2 km: 10.47%. 5. Sex of participants yearly: (1) Average increasing rate of male: 5.53%, female: 10.45%. (2) Half distance: male 8.07%, female: 23.64%. (3) For 11.2km Marathon: male -1.95%, female 4.56%. Conclusion: According to the data analyses, we recognized that the marathon game could be emphasized as the followings: 1. High economical efficient areas, it seems to mainland Chinese people。2. Attendance of Kinmen people for no lodging requirement. In addition, Kinmen people can be signed up by correspondence for the limited number of registration.