| 圖書1. | Watson, James L.(1997)。Golden Arches East: McDonald's in East Asia。Stanford, CA:Stanford University Press。 | 2. | Torrès, Olivier、Snaith, Kirsty(2006)。The Wine Wars: The Mondavi Affair, Globalization and Terroir。New York:Palgrave Macmillan。 | 3. | Foster, Robert J.(2008)。Coca-Globalization: Following Soft Drinks from New York to New Guinea。New York:Palgrave Macmillan。 | 4. | Hobsbawm, Eric、Ranger, Terence(2000)。The Invention of Tradition。Cambridge University Press。 | |