| 圖書| 1. | Watson, James L.(1997)。Golden Arches East: McDonald's in East Asia。Stanford, CA：Stanford University Press。   | | 2. | Torrès, Olivier、Snaith, Kirsty(2006)。The Wine Wars: The Mondavi Affair, Globalization and Terroir。New York：Palgrave Macmillan。 | | 3. | Foster, Robert J.(2008)。Coca-Globalization: Following Soft Drinks from New York to New Guinea。New York：Palgrave Macmillan。 | | 4. | Hobsbawm, Eric、Ranger, Terence(2000)。The Invention of Tradition。Cambridge University Press。 | |