| 期刊論文| 1. | Pearce, John A. II(1982)。Selecting among alternative grand strategies。California Management Review，24(3)，23-31。   | 圖書| 1. | McGrath, M. E.(2001)。Product Strategy for High Technology Companies: Accelerating Your Business to Web Speed。McGraw-Hill。 | | 2. | Rue, Leslie W.、Holland, Phyllis G.。Strategic Management。 | | 3. | Bovee, C. L.、Thill, J. V.、Wood, M. B.、Dovel, G. P.(1993)。Management。New York：McGraw-Hill。 | | 4. | Porter, M. E.。Competitive Strategy。 | |