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題名：涉入程度、樂觀特質、產品屬性與幸福感關係之探究：以烘焙產業為例
書刊名：臺灣企業績效學刊
作者：張嘉雯／林純如／莊家彰／盧智強
作者(外文)：Chang, Chia-wen／Lin, Chun-ju／Chuang, Chia-chang／Lu, Chih-chaing
出版日期：2017
卷期：10:2
頁次：頁83-103
主題關鍵詞：涉入程度；樂觀特質；產品屬性；幸福感；Involvement；Optimism；Product attribute；Happiness
原始連結：連回原系統網址new window
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經濟的發展及家庭結構的轉變促使烘焙食品今日在臺灣大肆流行。由於整個大環境的改變，造成烘焙產業競爭愈來愈激烈，如何強化競爭能力成為烘焙廠商的主要目標之一。準此，管理者需要從全新的角度去瞭解消費者的需求。本文旨在探討消費者對烘培產品所重視的產品屬性。此外，本研究亦探討探討涉入程度、樂觀程度、人口統計、產品屬性與幸福感間的關聯性。結果發現：(1)涉入程度會正向影響內在屬性與幸福感；(2)樂觀特質會正向影響產品屬性與幸福感；(3)內在屬性會正向影響幸福感；(4)人口統計對產品屬性與幸福感具有顯著差異性。
Because of changes in the environment, the baking industry has become more and more competitive. How to strengthen one’s own value is now the priority goal in baking manufacturers. Managers need to explore the needs of consumers using a new point-of-view. The purpose of this study is to explore the relationships among involvement, optimism, product attribute and happiness in the baking industry. The study has the following findings: (1) Involvement is positively related to product attribute and happiness. (2) Optimism is positively related to product attribute and happiness. (3) Product attribute is positively related to happiness. (4) Demographics have significant differences in product attributes and happiness.
期刊論文
1.Batra, Rajeev、Stayman, Douglas M.(1990)。The role of mood in advertising effectiveness。Journal of Consumer Research，17(2)，203-214。  new window
2.Scheier, M. F.、Carver, C. S.、Bridges, M. W.(1994)。Distinguishing optimism from neuroticism (and trait anxiety, self-mastery, and self-esteem): A re-evaluation of the Life Orientation Test。Journal of Personality and Social Psychology，67(6)，1063-1078。  new window
3.Hampson, S. E.、Goldberg, L. R.(2006)。A First Large Cohort Study of Personality Trait Stability Over the 40 Years between Elementary School and Midlife。Journal of Personality and Social Psychology，91(4)，763-779。  new window
4.Maltby, J.、Day, L.(2001)。The relationship between exercise motives and psychological well-being。The Journal of Psychology，135(6)，651-660。  new window
5.Schweizer, K.、Koch, W.(2001)。The assessment of components of optimism by POSO-E。Personality and Individual Differences，31(4)，563-574。  new window
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9.Diener, E.(2000)。Subjective well-being: The science of happiness, and a proposal for national index。American Psychologist，55(1)，34-43。  new window
10.Diener, E.、Wirtz, D.、Tov, W.、Kim-Prieto, C.、Choi, D.、Oishi, S.、Biswas-Diener, R.(2010)。New measures of well-being: Short scales to assess flourishing and positive and negative feelings。Social Indicators Research，92(2)，143-156。  new window
11.Lai, J. C. L.(1994)。Differential predictive power of the positively versus negatively worded items of the life orientation test。Psychological Reports，75(3)，1507-1515。  new window
12.Laurent, G.、Kapferer, J. -N.(1985)。Measuring consumers' involvement profiles。Journal of Marketing Research，22(1)，41-53。  new window
13.Oliver, R. L.、Bearden, W. O.(1985)。Discontinuation processes and consumer evaluations in product usage。Journal of Business Research，13(3)，235-246。  new window
14.Plummer, J. T.(1974)。The concept and application of lifestyle segmentation。Journal of Marketing，38(1)，33-37。  new window
15.Scheier, M. F.、Carver, C. S.(1985)。Optimism, coping, and health: Assessment and consequences of generalized outcome expectancies。Health Psychology，4(3)，219-247。  new window
16.Zaichkowsky, Judith Lynne(1985)。Measuring the Involvement Construct。Journal of Consumer Research，12(3)，341-352。  new window
17.MacKenzie, Scott B.、Lutz, Richard J.(1989)。An Empirical Examination of the Structural Antecedents of Attitude Toward the Ad in an Advertising Pretesting Context。Journal of Marketing，53(2)，48-65。  new window
18.Zmud, R. W.(1979)。Individual Differences and MIS Success: A Review of the Empirical Literature。Management Science，25(10)，966-979。  new window
19.Diener, Edward(1984)。Subjective well-being。Psychological Bulletin，95(3)，542-575。  new window
20.Diener, Edward、Suh, Eunkook M.、Lucas, Richard E.、Smith, Heidi L.(1999)。Subjective well-being: Three decades of progress。Psychological Bulletin，125(2)，276-302。  new window
21.Ryan, Richard M.、Deci, Edward L.(2001)。On Happiness and Human Potentials: A Review of Research on Hedonic and Eudaimonic Well-Being。Annual Review of Psychology，52(1)，141-166。  new window
學位論文
1.謝明華(2003)。國小學童之父親參與、幸福感及學業成就之相關研究(碩士論文)。國立彰化師範大學，彰化縣。  延伸查詢new window
2.呂敏昌(1993)。國中學生的生活壓力、因應方式與心理社會幸福感之關係(碩士論文)。文化大學。  延伸查詢new window
3.劉政昊(2016)。使用智慧型穿戴式裝置對樂齡族之幸福感探討(碩士論文)。國立臺北大學。  延伸查詢new window
4.施建彬(1995)。幸福感來源與相關因素之探討(碩士論文)。高雄醫學大學。  延伸查詢new window
5.李素菁(2002)。青少年家庭支持與幸福感之相關研究--以台中市立國中生為例(碩士論文)。靜宜大學。  延伸查詢new window
圖書
1.黃俊英、林震岩(1994)。SAS精析與實例。台北：華泰。  延伸查詢new window
2.Berman, B.、Evans, J. R.(1982)。Marketing。New York, NY：Macmillan。  new window
3.Kotler, P. T.、Keller, K. L.(2015)。Marketing Management。NJ：Prentice Hall。  new window
4.Kotler, P. T.(2003)。Marketing Management。NJ：Prentice Hall。  new window
5.Kotler, P. T.(1994)。Marketing Management: Analysis, Planning, Implementation and Control。N. J.：Prentice-Hall Press。  new window
6.Wind, Y.、Green, P. E.(1974)。Some Conceptual Measurement and Analytical Problem in Life Style Research, Lifestyle and Psychographics。Chicago：American Marketing Association。  new window
7.Andrews, Frank M.、Withey, Stephen B.(1976)。Social indicators of well-being: Americans' perceptions of life quality。Plenum Press。  new window
8.Gardner, Robert C.(1985)。Social Psychology and Second Language Learning: The Role of Attitudes and Motivation。Edward Arnold Publishers Ltd.。  new window
9.Petty, Richard E.、Cacioppo, John T.(1986)。Communication and Persuasion: Central and Peripheral Route to Attitude Change。New York：Springer-Verlag。  new window
10.徐達光(2003)。消費者心理學。臺北：東華書局。  延伸查詢new window
圖書論文
1.Bandura, A.(1988)。Self-regulation of motivation and action through goal systems。Cognitive perspectives on emotion and motivation。New York：Springer。  new window
2.Diener, E.、Lucas, R. E.、Oishi, S.(2005)。Subjective well-being: The science of happiness and life satisfaction。Handbook of positive psychology。Oxford University Press。  new window
3.Silpakit, P.、Fisk, R. P.(1985)。Participating the Service Encounter: A Theoretical Framework。Services Marketing in a Changing Environment。American Marketing Association。  new window
 
 
 
 
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