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題名：市立美術館之民眾參與、體驗行銷、遊憩意象與休閒效益之關聯性研究
書刊名：多國籍企業管理評論
作者：郭彥谷／田寒光 引用關係／張邦立
作者(外文)：Kuo, Yen-ku／Tien, Han-kuang／Chang, Bang-lee
出版日期：2017
卷期：11:2
頁次：頁165-183
主題關鍵詞：市立美術館；民眾參與；體驗行銷；遊憩意象；休閒效益；Municipal Art Museum；Public participation；Experiential marketing；Tourism image and benefits of leisure
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:0
  • 點閱點閱:10
市立美術館長期以來展示與收藏許多人文藝術價值極高的作品，為一般民眾參與藝術活動之重要空間，在台北市與高雄市的市立美術館可謂是城市中美感與美學的推動者，故市立美術館的民眾參與行為與心理素質，實為一項值得探究的課題。本研究探討北高兩市之民眾前往市立美術館之態度與行為，重點集中於民眾參與、體驗行銷、遊憩意象與休閒效益之間的關係。透過文獻綜整與理論推導建立研究假設，再用問卷調查的方式進行資料蒐集，並以統計技術執行數值運算，以敘述統計、相關分析描述樣本基本人口特性與變項之間的關聯性，再以結構方程模式（Structural Equation Modeling, SEM）進行驗證性因素分析（Confirmatory Factor Analysis, CFA）與結構模式分析（Structural Model Analysis）以查驗各項假設。研究發現民眾參與、體驗行銷、遊憩意象對於休閒利益皆有正向顯著的預測力，且在整體模式中之遊憩意象為主要關係之間的中介變項，說明一般民眾在市立美術館參觀時，除了本身的參與與美術館的行銷的推動之外，更需要讓民眾感受到遊憩意象的良善性，如此更能增進參觀美術館的休閒效益。
Municipal Art Museum has collected a lot of works of art, it is the people that visit the important show space with gentle and movable skill, Advocate that it is aesthetics in Taipei and municipal Art Museum of Kaohsiung, so idea and behavior of canvassing people's participation are an important topic. This research uses the literature to canvass to take shape to suppose, collect the materials by questionnaire investigation again, by counting technology to calculate the number value finally. It is the main analytical technology to narrate statistics, relevant analysis and structural equation modeling, can be used for verifying and supposing. Finding public participation, experiential marketing, tourism image and benefits of leisure has related the apparent forward one each other, and tourism image is in mediator of the whole model. rove the people visit municipal Art Museum except public participation, outside experiential marketing, tourism image is a focal point needing to strengthen too, could let benefits of leisure be better.
期刊論文
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3.Driver, B. L.(1997)。The defining moment of benefits。Parks and Recreation，32(12)，38-41。  new window
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5.Shamir, Boas(1992)。Some correlates of leisure identity salience: Three exploratory studies。Journal of Leisure Research，24(4)，301-323。  new window
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7.Schmitt, Bernd、Zarantonello, Lia(2013)。Consumer experience and experiential marketing: a critical review。Review of Marketing Research，10，25-61。  new window
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10.Stodard, James E.、Evans, Michael R.、Shao, X.(2012)。Marketing Arts and Crafts: Exploring the Connection Between Hedonic Consumption Distribution Channels, and Tourism。International Journal of Hospitality & Tourism Administration，13(2)，95-108。  new window
11.Akyldz, M.、Argan, M. T.、Argan, M.、Sevil, T.、Akyldz, M.(2013)。Thematic events as an experiential marketing tool: kite festival on the experience stage。International Journal of Sport Management, Recreation and Tourism，12，17-28。  new window
12.Amado, M. P.、Santos, C. V.、Moura, E. B.、Silva, V. G.(2010)。Public participation in sustainable urban planning。Int J Human Social Sci，5(2)，102-108。  new window
13.Burton, C.、Louviere, J.、Young, L.(2009)。Retaining the visitor, enhancing the experience: identifying attributes of choice in repeat museum visitation。International journal of nonprofit and voluntary sector marketing，14(1)，21-34。  new window
14.Camarero, C.、Garrido, M. J.(2011)。Incentives, organizational identification, and relationship quality among members of fine arts museums。Journal of Service Management，22(2)，266-287。  new window
15.Dahan-Oliel, N.、Shikako-Thomas, K.、Majnemer, A.(2012)。Quality of life and leisure participation in children with neurodevelopmental disabilities: A thematic analysis of the literature。Quality of Life Research，21(3)，427-439。  new window
16.Fan, Y.(2013)。Talk about Museum Cultural Products Development and Marketing--The British Museum and Louvre Museum Case Study。Palace Museum Journal，4，3。  new window
17.Gretzel, U.(2011)。Intelligent systems in tourism: A social science perspective。Annals of Tourism Research，38(3)，757-779。  new window
18.Jensen, E. A.(2013)。Reconsidering The Love of Art: Evaluating the Potential of Art Museum Outreach。Visitor Studies，16(2)，144-159。  new window
19.Liu, Y. D.(2009)。Sport and social inclusion: Evidence from the performance of public leisure facilities。Social Indicators Research，90(2)，325-337。  new window
20.Van Acker, V.、Mokhtarian, P.、Witlox, F.(2011)。Going soft: On how subjective variables explain modal choices for leisure travel。European Journal of Transport and Infrastructure Research，11(2)，115-146。  new window
21.Vila-López, N.、Rodriguez-Molina, M.(2013)。Event-brand transfer in an entertainment service: experiential marketing。Industrial Management & Data Systems，113(5)，712-731。  new window
22.Wang, H.、Yang, Z.、Chen, L.、Yang, J.、Li, R.(2010)。Minority community participation in tourism: A case of Kanas Tuva villages in Xinjiang, China。Tourism Management，31(6)，759-764。  new window
23.Arnstein, Sherry R.(1969)。A ladder of citizen participation。Journal of the American Institute of Planners，35(4)，216-224。  new window
24.Reynolds, William H.(1965)。The role of the consumer in image building。California Management Review，7(3)，69-76。  new window
25.Hunt, John D.(1975)。Image as a factor in tourism development。Journal of Travel Research，13(3)，1-7。  new window
26.Woodside, Arch G.、Lysonski, Steven(1989)。A general model of traveler destination choice。Journal of Travel Research，27(4)，8-14。  new window
27.Leisen, Birgit(2001)。Image segmentation: The case of a tourism destination。Journal of Services Marketing，15(1)，49-66。  new window
28.Ariely, D.、Bracha, A.、Meier, S.(2009)。Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially。The American Economic Review，99(1)，544-555。  new window
29.Schmitt, Bernd(1999)。Experiential Marketing。Journal of Marketing Management，15(1-3)，53-67。  new window
30.Tinsley, H. E. A.、Tinsley, D. J.(1986)。A theory of the attributes, benefits, and causes of leisure experience。Leisure sciences，8(1)，1-45。  new window
31.Pine, B. Joseph II、Gilmore, James H.(1998)。Welcome to the Experience Economy。Harvard Business Review，76(4)，97-105。  new window
會議論文
1.Elliot, S.、Papadopoulos, N.(2012)。Beyond Tourism Destination Image: Mapping country image from a psychological perspective。Travel and Tourism Research Association (International) Annual Conference。  new window
學位論文
1.陳怡麟(2006)。居民對南瀛總爺藝文中心之遊憩意象與休閒效益認知之研究(碩士論文)。大葉大學。  延伸查詢new window
圖書
1.Garson, G. D.、Williams, J. O.(1982)。Public Administration Concepts, Readings, Skills。Boston, MA：Allyn & Bacon。  new window
2.Bollen, K. A.(1998)。Structural equation models。John Wiley & Sons。  new window
3.Driver, B. L.、Brown, P. J.、Petersont, G. L.(1991)。The benefits of leisure。College, PA：Venture Publishing, Inc。  new window
4.Boulding, Kenneth E.(1956)。The image: knowledge in life and society。University of Michigan Press。  new window
圖書論文
1.DiMaggio, P.(2012)。Cultural entrepreneurship in nineteenth-century Boston。Museum Studies: An Anthology of Contexts。  new window
 
 
 
 
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