With the development of Internet information in today's society. The rate of consumers planning travel through Internet searches for travel information has also risen rapidly. Even the rate of buying travel goods through the Internet has increased dramatically. The purpose of this study is to investigate the degree of difference in the expectations and performance of travel website information for online consumers. To provide website information installers with improved directions. Subjects were based on people who used travel sites in Taiwan. Questionnaire reference e-SERVQUAL scale design 27 questions. Adopt a convenient online sampling survey. A total of 251 questionnaires were recovered. 237 valid questionnaires. Data analysis adopts narrative statistics and Importance-Performance Analysis (IPA).Research shows: There are 12 items in the first quadrant (Keep up the Good Work area).There are 3 items in the second quadrant (Possible Overkill).There are 9 items in the third quadrant (Low Priority area).There are 3 items in the fourth quadrant(Concentrate Here).For individual issue of "You can get more favorable prices by trading through this website or searching for travel-related products and tickets", "It's easy to contact this site", "When I have a problem, this website will help me solve it Sincerely."For projects that need priority improvement.