網紅現象與文化除了呈現出網路文化中原本就有的個人化、超現實、片段、斷裂、視覺性外，某種程度也顛覆了傳統網路文化中的匿名性、全球性與消費型態，這都衝擊著屬於網路移民一代的成人及傳統學校教育。面對網紅現象及文化的衝擊與挑戰，教育者若僅是採取被動式的保護心態與模式來教育學生，其實是不切實際的；較為合宜的作法，除了批判其所可能帶來的反智、反文化及反道德問題外，也應該重視其主動積極的生產性及創造性的態度與內涵。

Through theoretic approach this paper aims at analyzing the internet celebrity culture and its implications on education. Firstly, this paper describes the characteristics of the internet celebrity. Next, it mentioned differences between internet celebrity culture and cyber culture. Finally, it provides some suggestions for pedagogy in a cyber culture context.