其他| 1. | Delgado, R.。How Big Data is Changing the Gambling World: Can Data Help Turn the Tables on the House?，https://channels.Theinnovationenterprise.com/articles/how-bigdata-is-changing-the-gambling-world。   |
| 2. | McCoy, T.(20171207)。How Is Big Data Changing the Face of Gambling?，https://www.usaonlinecasino.com/blog/how-big-data-changing-face-gambling/.。 |
| 3. | Rosenbush, S.，Totty, M.(20130310)。How Big Data Is Changing the Whole Equation for Business。 |
| 4. | Marti, D.。Consumer Technology and the Future of Online Gambling: How the 5 Biggest Consumer Tech Trends will Shape the Internet Gambling Sector (2017-2020)，https://www.acapture.com/wp-content/uploads/2017/07/Consumer-technology-and-the-future-of-online-gambling-by-Acapture.pdf。 |
| 5. | Beyer, Mark A.，Laney, Douglas(20120621)。The Importance of "Big Data": A Definition，https://www.gartner.com/en/documents/2057415。 |
| 6. | Ryan, L. M.，Gonzalez, A.，McDonough, E.。Part 3: Detour to Vegas--How Data Analytics Was Used to Assess Caesars' Loyalty Program，https://www.alvarezandmarsal.com/insights/part-3-detour-vegas-how-data-analytics-was-used-assess-caesars-loyalty-program.。 |
| 7. | Capgemini Consulting。Caesars Entertainment: Digitally Personalizing the Customer Experience，https://www.capgemini.com/consulting/wp-content/uploads/sites/30/2017/07/caesarsentertainment_22ndapril.pdf。 |
| 8. | Rogers, B.。Caesars Entertainment Bets on Big Data and Wins: Three Best Practices for Successful Big Data Projects，https://www.cio.com/article/2942853/big-data/caesars-entertainment-bets-on-bigdata-and-wins.html.。 |
| 9. | Marr, B.。Big Data at Caesars Entertainment--A One Billion Dollar Asset?，https://www.forbes.com/sites/bernardmarr/2015/05/18/when-big-data-becomes-your-most-valuable-asset/#61245a531eef.。 |
| 10. | 2017 FORM 10-K，http://investor.caesars.com/financialinformation。 |