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題名:義同憶異:飯店產品知識與訊息類型於適配下提高說服與記憶
書刊名:觀光休閒學報
作者:陳建中 引用關係廖淯菘
作者(外文):Chen, Chien-chungLiao, Yu-sung
出版日期:2018
卷期:24:2
頁次:頁117-142
主題關鍵詞:產品知識訊息類型資源適配理論說服力記憶Product knowledgeMessage typesResource-matching theoryPersuasionMemory
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:1
  • 點閱點閱:5
期刊論文
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36.Hyde, K.、Teichmann, K.(2011)。Expertise, experience and self-confidence in consumers' travel information search。International Journal of Culture, Tourism and Hospitality Research,5(2),184-194。  new window
37.Jae, H.、DelVecchio, D. S.、Childers, T. L.(2011)。Are low-literate and high-literate consumers different? Applying resource-matching theory to ad processing across literacy levels。Journal of Consumer Psychology,21(3),312-323。  new window
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40.LaTour, K. A.、Carbone, L. P.(2014)。Sticktion: Assessing memory for the customer experience。Cornell Hospitality Quarterly,55(4),342-353。  new window
41.Lerman, D.、Garbarino, E.(2002)。Recall and recognition of brand names: A comparison of word and nonword name types。Psychology and Marketing,19(7),621-639。  new window
42.Leung, X. Y.、Bai, B.、Stahura, K. A.(2015)。The marketing effectiveness of social media in the hotel industry: A comparison of Facebook and Twitter。Journal of Hospitality & Tourism Research,39(2),147-169。  new window
43.Leung, X. Y.、Bai, B.、Erdem, M.(2017)。Hotel social media marketing: A study on message strategy and its effectiveness。Journal of Hospitality and Tourism Technology,8(2),239-255。  new window
44.Li, Y. Z.、Han, X.(2015)。A content analysis of hotel advertisements in China。Journal of Economics, Business and Management,3(2),188-193。  new window
45.McCarthy, L.、Stock, D.、Verma, R.(2010)。How travelers use online and social media channels to make hotel-choice decisions。Cornell Hospitality Report,10(18),6-18。  new window
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49.Velikova, N.、Howell, R. D.、Dodd, T.(2015)。The development of an objective wine knowledge scale: The item response theory approach。International Journal of Wine Business Research,27(2),103-124。  new window
50.Verma, R.、Victorino, L.、Karniouchina, K.、Feickert, J.(2007)。Segmenting hotel customers based on the technology readiness index。Cornell Hospitality Report,7(13),6-13。  new window
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研究報告
1.中華人民共和國國家旅遊局(2017)。2016年中國旅遊業統計公報。  延伸查詢new window
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2.Simons, H. W.、Jones, J. G.(2011)。Persuasion in society。London:Taylor & Francis。  new window
單篇論文
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圖書論文
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