Considering the fact in school contexts that the same principal leadership behavior often produces different effects on school outcomes because of the differences in how the behavior is implemented, it is important to study both of principal leadership behavior and ways leadership behavior implemented. Utilizing the method of interview to collect data, this paper analyzes how does a principal change students’ behaviors that is not helpful to their learning, including consuming soft drinks and candies in school and littering and not wearing safety helmets during the way to school. This paper found out that the principal performed several leadership behaviors, including observation and reflection, communication in and out of school, rational persuasion, modeling, and adhering to the original concept. The principal also utilized the elements of “school leadership as a craft” proposed by Blumberg (1989) to fulfill the task.