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題名:Analysis of a New Visual Marketing Craze: The Effect of LINE Sticker Features and User Characteristics on Download Willingness and Product Purchase Intention
書刊名:Asia Pacific Management Review
作者:Liu, Shu-fangLiu, Hsin-hsienChang, Jung-huaChou, Han-ni
出版日期:2019
卷期:24:3
頁次:頁263-277
主題關鍵詞:Stimulus-organism-response modelS-O-R modelVisual imageLINE stickerSticker-use frequency
原始連結:連回原系統網址new window
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