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題名：以產品價格與成員互動網絡型態探討網拍競標偏好
書刊名：管理與系統
作者：李來錫 引用關係／李伊翔
作者(外文)：Lee, Lai-hsi／Lee, Yi-hsiang
出版日期：2019
卷期：26:4
頁次：頁487-515
主題關鍵詞：虛擬社群；網路拍賣；競標行為；社會網絡分析；Virtual community；Internet auction；Bidding behavior；Social network analysis
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:1
  • 點閱點閱:6
本研究目的是以產品價格與參與成員之互動網絡為基礎下，試圖找尋競標者可能偏好的競標時機。研究以虛擬社群Facebook中之競標社團「球鞋交易中！」為資料抽樣來源，共收集300筆球鞋競標貼文。結果顯示，競標者會因商品之價格群別不同而有不同的競標時機。在競標者互動網絡部分，本文以社會網絡分析法指標將互動狀態分為簡單競標結構、依序競標結構、多位競標結構、複雜多位競標結構與介入競標結構，其中以介入競標結構最具社會網絡規模，本研究也進一步探討介入競標結構所具備之特性。研究結果可做為拍賣者和社群管理人員找到適當的拍賣時機與價格的參考依據。
The aim of this study is to explore bidding preference of members in virtual community by observing the bidding timing on different price of product and types pf social network. Data are collected from the community of ＂bidding shoes!＂ of Facebook. Totally, 300 bidding transaction records are collected. Results show that bidders have different preference on bidding timing in different price of product. Furthermore, the study observes five types of social network of bidders: simple bidding structure, mutual bidding structure, sequential bidding structure, multi-bid structure, complex multi-bid structure and intervention bidding structure according to their characteristics. The most observed type is the intervention bidding structure. And a further study is then conducted to identify bidding behavior on the intervention bidding structure. Results are expected as a reference for sellers and community managers to achieve appropriate auction opportunities.
期刊論文
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會議論文
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2.Kumar, M.、Feldman, S. I.(1999)。Internet Auction。Usenix Workshop on Electronic Commerce，49-60。  new window
研究報告
1.Backus, M.、Blake, T.、Masterov, D. V.、Tadelis, S.(2015)。Is Sniping a Problem for Online Auction Markets。Cambridge, Massachusetts。  new window
2.Bajari, P.、Hortacsul, A.(2003)。Economic Insights from Internet Auctions: A Survey。Cambridge, Massachusetts。  new window
3.Beam, C.、Segev, A.(1998)。Auctions on the Internet: A Field Study。Berkeley：Fisher Center for Management and Information Technology, Haas School of Business, University of California。  new window
4.Roth, A. E.、Ockenfels, A.(2000)。Last Minute Bidding and the Rules for Ending Second-Price Auctions: Theory and Evidence from a Natural Experiment on the Internet。Cambridge, Massachusetts。  new window
學位論文
1.陳歷鋒(2000)。網際網路拍賣機制之初探研究(碩士論文)。國立臺灣大學。  延伸查詢new window
2.丁子評(2003)。連續機率比檢定模式線上精熟測驗系統之實作與比較(碩士論文)。臺中師範學院。  延伸查詢new window
3.徐郁涵(2015)。虛擬社群之網絡溝通情緒與回應關係之研究--以3C產品為例(碩士論文)。國立屏東大學。  延伸查詢new window
4.黃盟文(2014)。應用社會網絡分析法於虛擬社群在頻繁討論下之溝通型態探討(碩士論文)。國立屏東商業技術學院。  延伸查詢new window
5.蘇宜芸(2017)。以社會網絡探討線上競標行為--以虛擬社群之球鞋競標為例(碩士論文)。國立屏東大學。  延伸查詢new window
圖書
1.Hanneman, R. A.、Riddle, M.(2005)。Introduction to Social Network Methods。London：University of Westminster。  new window
2.Rheingold, Howard(1993)。The Virtual Community: Homesteading on the Electronic Frontier。Addison-Wesley Publishing Company。  new window
 
 
 
 
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