期刊論文| 1. | Lim, Heejin、Widdows, R.、Park, J.(2006)。M-loyalty: winning strategies for mobile carriers。Journal of Consumer Marketing，23(4)，208-218。   |
| 2. | Turel, O.、Serenko, A.(2006)。Satisfaction with mobile services in Canada: An empirical investigation。Telecommunications Policy，30(5/6)，314-331。 |
| 3. | Ma, Q.、Pearson, J. M.、Tadisina, S.(2005)。An exploratory study into factors of service quality for application service providers。Information and Management，42(8)，1067-1080。 |
| 4. | Kim, S.、Garrison, G.(2009)。Investigating Mobile Wireless Technology Adoption: An Extension of the Technology Acceptance Model。Information Systems Frontiers，11(3)，323-333。 |
| 5. | Dey, A. K.(2001)。Understanding and Using Context。Journal of Personal and Ubiquitous Computing，5(1)，4-7。 |
| 6. | Loiacono, E. T.、Watson, R. T.、Goodhue, Dale L.(2002)。WebQual: A measure of website quality。Marketing Theory and Applications，13(3)，432-438。 |
| 7. | Featherman, M. S.、Miyazaki, A. D.、Sprott, D. E.(2010)。Reducing Online Privacy Risk to Facilitate E-Service Adoption: The Influence of Perceived Ease of Use and Corporate Credibility。Journal of Services Marketing，24(3)，219-229。 |
| 8. | Al-Momani, K.、Mohd Noor, Nor Azila(2009)。E-service quality, ease of use, usability and enjoyment as antecedents of E-CRM performance: An empirical investigation in Jordan mobile phone services。The Asian Journal of Technology Management，2(2)，50-64。 |
| 9. | Chae, M. H.、Kim, J. W.、Kim, H. Y.、Ryu, H. S.(2002)。Information Quality for Mobile Internet Services: A Theoretical Model with Empirical Validation。Electronic Markets，12(1)，38-46。 |
| 10. | Lu, Y.、Zhang, L.、Wang, B.(2009)。A multidimensional and hierarchical model of mobile service quality。Electronic Commerce Research and Applications，8(5)，228-240。 |
| 11. | Kim, Soyoung、Stoel, Leslie(2004)。Apparel retailers: website quality dimensions and satisfaction。Journal of Retailing and Consumer Services，11(2)，109-117。 |
| 12. | Wang, R. Y.(1998)。A product perspective on total data quality management。Communications of the ACM，41(2)，58-65。 |
| 13. | Tan, F. B.、Chou, J. P. C.(2008)。The relationship between mobile service quality, perceived technology compatibility, and users' perceived playfulness in the context of mobile information and entertainment services。International Journal of Human-Computer Interaction，24(7)，649-671。 |
| 14. | Wallace, L. G.、Sheetz, S. D.(2014)。The adoption of software measures: A technology acceptance model (TAM) perspective。Information & Management，51(2)，249-259。 |
| 15. | Park, E.、Kim, K. J.(2014)。An integrated adoption model of mobile cloud services: exploration of key determinants and extension of technology acceptance model。Telematics and Informatics，31(3)，376-385。 |
| 16. | Featherman, Mauricio S.、Pavlou, Paul A.(2003)。Predicting e-services adoption: A perceived risk facets perspective。International Journal of Human-Computer Studies，59(4)，451-474。 |
| 17. | Shin, D. H.(2010)。The dynamic user activities in massive multiplayer online role-playing games。International journal of human-computer interaction，26(4)，317-344。 |
| 18. | Kim, M. K.、Park, M. C.、Jeong, D. H.(2004)。The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services。Telecommunications Policy，28(2)，145-159。 |
| 19. | Reisinger, Yvette、Turner, Lindsay(1999)。Structural Equation Modeling with LISREL: Application in Tourism。Tourism Management，20(1)，71-88。 |
| 20. | Liébana-Cabanillas, Francisco、Sánchez-Fernández, Juan、Muñoz-Leiva, Francisco(2014)。The moderating effect of experience in the adoption of mobile payment tools in Virtual Social Networks: The m-Payment Acceptance Model in Virtual Social Networks (MPAM-VSN)。International Journal of Information Management，34(2)，151-166。 |
| 21. | Hung, S. Y.、Liang, T. P.、Chang, C. M.(2005)。A meta-analysis of empirical research using TAM。Journal of information Management，12(4)，211-234。 |
| 22. | Parasuraman, A.、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple Item Scale for Measuring Consumer Perception of Service Quality。Journal of Retailing，64(1)，12-40。 |
| 23. | Gerpott, Torsten J.、Rams, Wolfgang、Schindler, Andreas(2001)。Customer Retention, Loyalty, and Satisfaction in the German Mobile Cellular Telecommunications Market。Telecommunications Policy，25(4)，249-269。 |
| 24. | Taylor, S.、Todd, P. A.(1995)。Assessing IT usage: The role of prior experience。Management Information Systems Quarterly，19(4)，561-570。 |
| 25. | Son, H.、Park, Y.、Kim, C.、Chou, J.-S.(2012)。Toward an understanding of construction professionals' acceptance of mobile computing devices in South Korea: An extension of the technology acceptance model。Automation in Construction，28(1)，82-90。 |
| 26. | Joo, J.、Sang, Y.(2013)。Exploring Koreans' Smartphone Usage: An Integrated Model of the Technology Acceptance Model and Uses and Gratifications Theory。Computers in Human Behavior，29(6)，2512-2518。 |
| 27. | Yang, Z. L.、Cai, S. H.、Zhou, Z.、Zhou, N.(2005)。Development and validation of An Instrument to Measure User Perceived Service Quality of Information Presenting Web Portals。Information & Management，42(4)，575-589。 |
| 28. | Hartwick, John、Barki, Henri(1994)。Explaining the role of user participation in information system use。Management Science，40(4)，440-465。 |
| 29. | Yoo, Boonghee、Donthu, Naveen(2001)。Developing a Scale to Measure the Perceived Quality of an Internet Shopping Site (Sitequal)。Quarterly Journal of Electronic Commerce，2(1)，31-47。 |
| 30. | Horton, R. P.、Buck, T.、Waterson, P. E.、Clegg, C. W.(2001)。Explaining intranet use with the technology acceptance model。Journal of Information Technology，16(4)，237-249。 |
| 31. | Ajzen, I.(1991)。The theory of planned behavior。Organizational Behavior and Human Decision Processes，50(2)，179-211。 |
| 32. | Alsamydai, M. J.(2014)。Adaptation of the technology acceptance model (TAM) to the use of mobile banking services。International Review of Management and Business Research，3(4)，2039-2051。 |
| 33. | Amoroso, D. L.、Magnier-Watanabe, R.(2012)。Building a research model for mobile wallet consumer adoption: the case of mobile Suica in Japan。Journal of Theoretical and Applied Electronic Commerce Research，7(1)，94-110。 |
| 34. | Amin, H.、Ghazali, M. F.、Supinah, R.(2010)。Determinants of Qardhul Hassan financing acceptance among Malaysian bank customers: an empirical analysis。International Journal of Business and Society，11(1)，1-16。 |
| 35. | Carr, A. S.、Zhang, M.、Klopping, I.、Min, H.(2010)。RFID technology: implications for healthcare organizations。American Journal of Business，25(2)，25-40。 |
| 36. | Chiou, Y. W.、Fang G. D.(2005)。A study of web portal user behaviour。Web Journal of Chinese Management Review，8(1)，43-60。 |
| 37. | Chang, M.-Y.、Pang, C.、Tarn, J. M.、Liu, T.-S.、Yen, D. C.(2015)。Exploring user acceptance of an e-hospital service: an empirical study in Taiwan。Computer Standards & Interfaces，38，35-43。 |
| 38. | Du, J.、Lu, J.、Wu, D.、Li, H.、Li, J.(2013)。User acceptance of software as a service: evidence from customers of China's leading e-commerce company, Alibaba。Journal of Systems and Software，86(8)，2034-2044。 |
| 39. | Kim, T. T.、Suh, Y. K.、Lee, G.、Choi, B. G.(2010)。Modelling roles of task-technology fit and self-efficacy in hotel employees' usage behaviours of hotel information systems。International Journal of Tourism Research，12(6)，709-725。 |
| 40. | Lallmahamood, M.(2007)。An examination of individual's perceived security and privacy of the Internet in Malaysia and the influence of this on their intention to use e-commerce: using an extension of the technology acceptance model。Journal of Internet Banking and Commerce，12(3)，1-26。 |
| 41. | Mohammadi, H.(2015)。Social and individual antecedents of m-learning adoption in Iran。Computers in Human Behavior，49，191-207。 |
| 42. | Negi, R.(2009)。User's perceived service quality of mobile communications: experience from Ethiopia。International Journal of Quality & Reliability Management，26(7)，699-711。 |
| 43. | Oh, J.、Yoon, S.-J.(2014)。Validation of haptic enabling technology acceptance model (HE-TAM): integration of IDT and TAM。Telematics and Informatics，31(4)，585-596。 |
| 44. | Özer, A.、Argan, M. T.、Argan, M.(2013)。The effect of mobile service quality dimensions on customer satisfaction。Procedia-Social and Behavioral Sciences，99，428-438。 |
| 45. | Pagiavlas, N.、Marburger, P.、Stratmann, M.、Young, S.(2005)。Mobile business-comprehensive marketing strategies or merely it expenses? A case study of the US airline industry。Journal of Electronic Commerce Research，6(3)，251-261。 |
| 46. | Peslak, A.、Ceccucci, W.、Sendall, P.(2010)。An empirical study of instant messaging (IM) behavior using theory of reasoned action。Journal of Behavioral and Applied Management，11(3)，263-278。 |
| 47. | Santouridis, I.、Trivellas, P.(2010)。Investigating the impact of service quality and customer satisfaction on customer loyalty in mobile telephony in Greece。The TQM Journal，22(3)，330-343。 |
| 48. | Simkin, M. G.、McLeod, A.(2010)。Why do college students cheat?。Journal of Business Ethics，94(3)，441-453。 |
| 49. | Yang, Z.、Jun, M.(2002)。Consumer perception of e-service quality: from Internet purchaser and nonpurchaser perspectives。Journal of Business Strategies，19(1)，19-41。 |
| 50. | Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Malhotra, Arvind(2005)。E-S-QUAL: A multiple-item scale for assessing electronic service quality。Journal of Service Research，7(3)，213-233。 |
| 51. | Ahn, Tony、Ryu, Seewon、Han, Ingoo(2007)。The Impact of Web Quality and Playfulness on User Acceptance of Online Retailing。Information & Management，44(3)，263-275。 |
| 52. | Sheng, Hong、Nah, Fiona Fui-Hoon、Siau, Keng(2008)。An Experimental Study on Ubiquitous commerce Adoption: Impact of Personalization and Privacy Concerns。Journal of the Association for Information Systems，9(6)，344-376。 |
| 53. | Venkatesh, Viswanath、Morris, Michael G.、Davis, Gordon B.、Davis, Fred D.(2003)。User Acceptance of Information Technology: Toward a Unified View。Management Information Systems Quarterly，27(3)，425-478。 |
| 54. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。 |
| 55. | Szajna, Bernadette(1996)。Empirical evaluation of the revised technology acceptance model。Management Science，42(1)，85-92。 |
| 56. | Venkatesh, Viswanath、Davis, F. D.(1996)。A Model of the Antecedents of Perceived Ease of Use: Development and Test。Decision Sciences，27(3)，451-481。 |
| 57. | Brady, Michael K.、Cronin, J. Joseph Jr.(2001)。Some New Thoughts on Conceptualizing Perceived Service Quality: a Hierarchical Approach。Journal of Marketing，65(3)，34-49。 |
| 58. | Kuo, Ying-Feng、Wu, Chi-Ming、Deng, Wei-Jaw(2009)。The relationships among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile value-added services。Computers in Human Behavior，25(4)，887-896。 |
| 59. | Park, E.、Baek, S.、Ohm, J.、Chang, H. J.(2014)。Determinants of player acceptance of mobile social network games: An application of extended technology acceptance model。Telematics and Informatics，31(1)，3-15。 |
| 60. | Wolfinbarger, Mary F.、Gilly, Mary C.(2003)。ETailQ: dimensionalizing, measuring and predicting etail quality。Journal of Retailing，79(3)，183-198。 |
| 61. | Venkatesh, Viswanath、Morris, Michael G.(2000)。Why Don't Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior。MIS Quarterly，24(1)，115-139。 |
| 62. | Lee, Jonathan、Lee, Janghyuk、Feick, Lawrence(2001)。The Impact of Switching Costs on the Customer Satisfaction-Loyalty Link: Mobile Phone Service in France。Journal of Service Marketing，15(1)，35-48。 |
| 63. | Pai, Fan-Yun、Huang, Kai-I.(2011)。Applying the technology acceptance model to the introduction of healthcare information systems。Technological Forecasting and Social Change，78(4)，650-660。 |
| 64. | Davis, Fred D.、Bagozzi, Richard P.、Warshaw, Paul R.(1992)。Extrinsic and Intrinsic Motivation to Use Computers in the Workplace。Journal of Applied Social Psychology，22(14)，1111-1132。 |
| 65. | Davis, Fred D.(1989)。Perceived Usefulness, Perceived Ease of Use, & User Acceptance of Information Technology。MIS Quarterly，13(3)，319-340。 |
| 66. | Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。 |
| 67. | Wang, Y. S.、Liao, Y. W.(2007)。The conceptualization and measurement of m-commerce user satisfaction。Computers in Human Behavior，23(1)，381-398。 |