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題名:The Influence of Building Brand Equity: A Sponsorship and Brand Personality Study
書刊名:數據分析
作者:林陽助 引用關係吳佩玲李宜致
作者(外文):Lin, Yang-chuWu, Pei-lingLee, Yi-chih
出版日期:2007
卷期:2:6
頁次:頁79-111
主題關鍵詞:贊助活動屬性品牌個性品牌知名度品牌權益Sponsorship attributesBrand personalityBrand awarenessBrand equityInvolvement
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:24
  • 點閱點閱:0
期刊論文
1.Barone, M. J.、Miyazaki, A. D.、Taylor, K. A.(2000)。The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?。Journal of the Academy of Marketing Science,28(2),248-262。  new window
2.周善瑜(20020800)。Brand Equity: Definition, Valuation, and Equilibrium Efficiency in a Duopolistic Industry。臺灣管理學刊,2(1),1-21。new window  new window
3.Meenaghan, Tony(1991)。The Role of Sponsorship in the Marketing Communications Mix。International Journal of Advertising,10(1),35-47。  new window
4.Faircloth, J. B.、Capella, L. M.、Alford, B. L.(2001)。The effect of brand attitude and brand image on brand equity。Journal of Marketing Theory and Practice,9,61-75。  new window
5.McDonald, C.(1991)。Sponsorship and the Image of the Sponsor。European Journal of Marketing,25(11),31-38。  new window
6.Keller, K. L.(2001)。Building customer-based brand equity。Marketing Management,10(2),14-21。  new window
7.Park, C. S.、Srinivasan, V.(1994)。A survey-based method for measuring and understanding brand equity and its extendibility。Journal of Marketing Research,31(2),271-288。  new window
8.Simon, C. J.、Sullivan, M. W.(1993)。The measurement and determinants of brand equity: A financial approach。Marketing Science,12(1),28-52。  new window
9.Aaker, David A.(1996)。Measuring brand equity across product and markets。California Management Review,38(3),102-120。  new window
10.Aaker, David A.(1992)。The value of brand equity。Journal of Business Strategy,13(4),27-32。  new window
11.陳振燧、張允文(20010300)。品牌聯想策略對品牌權益影響之研究。管理學報,18(1),75-98。new window  延伸查詢new window
學位論文
1.江雨潔(2002)。善因行銷對品牌權益及非營利組織形象影響之研究(碩士論文)。國立臺灣大學。  延伸查詢new window
2.顏龍蒂(1999)。議題相關行銷對品牌權益影響之研究(碩士論文)。國立政治大學。  延伸查詢new window
3.陳昱美(2002)。企業贊助活動之相關程度、配套之行銷管理組合及贊助活動個數對於品牌權益影響之研究(碩士論文)。國立政治大學。  延伸查詢new window
4.陳柏蒼(2001)。企業贊助對企業品牌權益影響之研究(碩士論文)。國立中正大學。  延伸查詢new window
圖書
1.Ajzen, Icek、Fishbein, Martin(1980)。Understanding Attitudes and Predicting Social Behavior。Prentice-Hall, Inc.。  new window
2.Keller, K. L.(1998)。Strategic brand management: Building, measuring and managing brand equity。Englewood Cliffs, NJ:Prentice Hall。  new window
 
 
 
 
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