一、中文部份
1.王敏容，消費者之品牌認同程度、所有權狀態與產品線延伸策略對品牌評價的影響，
國立台灣大學商學研究所碩士論文，民國88年。
2.別蓮蒂，產品契合度與品牌特質聯想對品牌延伸效果的影響，管理評論，第二十二卷，第二期，民國92年4月。
3.林奎佑，產品利益無關屬性、產品類別及訊息負荷量與廣告效果及產品評價之關係，
國立台灣大學商學研究所碩士論文，民國85年。
4.邱于玲，新產品微關屬性、抵價深度與品牌權益對消費者置換意願影響之分析—知覺價
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5.陳振燧、張允文，品牌聯想策略對品牌權益影響之研究，管理學報，第十八卷，第一期，民國90年3月。
6.許益彰，產品利益無關屬性、訊息涉入程度、產品類別與廣告效果及產品評價之關係，
國立台灣大學商學研究所碩士論文，民國85年。
7.曾義明，品牌聯合行銷對品牌聯想影響效果之研究，管理學報，第十九卷，第四期，民國91年8月。
8.曾慈惠，產品微關屬性、產品知識對消費者行為影響之實驗研究，實踐大學企業管理
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9.楊淑君，產品微關特性、涉入程度與消費者行為關係之研究，實踐大學企業管理研究所
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10.鄭美君，產品微關特性資訊、認知需求與消費者行為之關係研究，實踐大學企業管理
研究所碩士論文，民國88年。
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