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題名:應用資料採礦技術探討顧客關係管理之研究--以雜誌出版業為例
書刊名:數據分析
作者:魏莞婷丁台怡
作者(外文):Wei, Wan-tingTing, Tai-i
出版日期:2011
卷期:6:5
頁次:頁77-90
主題關鍵詞:顧客關係管理資料採礦集群分析隨機森林CRMData miningCluster analysisRandom forest
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:4
期刊論文
1.Spengler, B.(1999)。Eyes on the customer。Computerworld,33(11),60-62。  new window
2.Peppers, D.、Rogers, M.、Dorf, B.(1999)。Is Your Company Ready for One-to-One Marketing?。Harvard Business Review,77(1),151-160。  new window
3.Breiman, Leo(2001)。Random Forests。Machine Learning,45(1),5-32。  new window
圖書
1.Bhatia, A.(1999)。Customer Relationship Management。Toolbox Portal for CRM。  new window
2.Frawley, W. J.、Paitesky-Shapire, G.、Matheus, G. C. J.(1991)。Knowledge Discovery in Databases: An Overview。The MIT Press。  new window
3.Berry, Michael J. A.、Linoff, Gordon S.(1997)。Data Mining Techniques for Marketing, Sales, and Customer Support。Wiley Computer Publishing。  new window
4.Swift, R. S.(2001)。Accelerating Customer Relationships Using CRM and Relationship Technologies。Prentice-Hall。  new window
5.Kalakota, Ravi、Robinson, Marcia(1999)。E-Business: Roadmap for Success。Addison-Wesley Pub. Co.。  new window
6.謝邦昌、蘇志雄、鄭宇庭、葉劭緯(2005)。資料採礦與商業智慧--SQL Server 2005。鼎茂圖書出版股份有限公司。  延伸查詢new window
7.林傑斌(2002)。資料採掘與OLAP理論與實務。台北市:文魁股份有限公司。  延伸查詢new window
8.Fayyad, U. M.、Piatetsky-Shapiro, G.、Smyth, P.(1996)。Data Mining To Knowledge Discovery: An Overview。Menlo Park, CA:AAAI Press:MIT Press。  new window
9.Garter Group(2000)。Industry Forecast and Growth Factors: Online Banking and Electronic Bill Payment。  new window
10.Heskett, J. L.、Sasser, W. E.、Schlesinger, L. A.(1997)。The service profit chain。NY:Free Press。  new window
11.Krzanowski, W. J.(1988)。Principles of multivariate analysis: A user's perspective。Oxford:Clarendon Press。  new window
12.Koch, R.(1998)。The 80/20 Principle: The Secret of Achieving More with Less。New York:Doubleday。  new window
13.Malhotra, N. K.(1999)。Marketing research: An applied orientation。New Jersey:Prentice-Hall。  new window
其他
1.Boosting and Random Forest for Visual Recognition,www.iis.ee.ic.ac.uk/~tkkim/iccv09_tutorial。  new window
圖書論文
1.Chablo, Emma(2001)。The Importance of Marketing Data Intelligence in Delivering Successful CRM。Customer Relationship Management。Vieweg & Sohn Verlagsgesellschaft。  new window
2.Conlon, G.(1999)。No Turing Black。Sales and Marketing Management。  new window
 
 
 
 
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