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題名：體驗行銷對於快閃店影響之行銷模式
書刊名：觀光與休閒管理期刊
作者：林凌仲 引用關係／張雅惠／王姿方／陳家欣／林芳瑜
作者(外文)：Lin, Ling-zhong／Zhang, Ya-hui／Wang, Zi-fang／Chen, Chia-hsin／Lin, Fang-yu
出版日期：2020
卷期：8:1
頁次：頁97-106
主題關鍵詞：快閃店；體驗行銷；AHP；IPA；Pop-up stores；Experience marketing
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 點閱點閱:3
期刊論文
1.Saaty, Thomas L.、Shih, Hsu-Shih(2009)。Structures in decision making: On the subjective geometry of hierarchies and networks。European Journal of Operational Research，199(3)，867-872。  new window
2.Hosany, S.、Gilbert, D.(2010)。Measuring tourists' emotional experiences toward hedonic holiday destinations。Journal of Travel Research，49(4)，513-526。  new window
3.O'Neill, Martin A.、Palmer, Adrian(2004)。Importance-performance analysis: a useful tool for directing continuous quality improvement in higher education。Quality Assurance in Education，12(1)，39-52。  new window
4.Walls, A. R.、Okumus, F.、Wang, Y.-C. R.、Kwun, D. J.-W.(2011)。An epistemological view of consumer experiences。International Journal of Hospitality Management，30(1)，10-21。  new window
5.Slack, N.(1994)。The importance-performance matrix as a determinant of improvement priority。International Journal of Operations & Production Management，14(5)，59-75。  new window
6.Klein, Jan F.、Falk, Tomas、Esch, Franz-Rudolf、Gloukhovtsev, Alexei(2016)。Linking pop-up brand stores to brand experience and word of mouth: The case of luxury retail。Journal of Business Research，69(12)，5761-5767。  new window
7.Mehmetoglu, M.、Engen, M.(2011)。Pine and Gilmore's concept of experience economy and its dimensions: An empirical examination in tourism。Journal of Quality Assurance in Hospitality & Tourism，12(4)，237-255。  new window
8.Saaty, Thomas L.(1977)。A scaling method for priorities in hierarchical structures。Journal of Mathematical Psychology，15(3)，234-281。  new window
9.Bruyere, Brett L.、Rodriguez, Donald A.、Vaske, Jerry J.(2002)。Enhancing Importance-Performance Analysis Through Segmentation。Journal of Travel & Tourism Marketing，12(1)，81-95。  new window
10.Lunardo, R.、Mouangue, E.(2019)。Getting over discomfort in luxury brand stores: How pop-up stores affect perceptions of luxury, embarrassment, and store evaluations。Journal of Retailing and Consumer Services，49，77-85。  new window
11.de Lassus, C.、Anido Freire, N.(2014)。Access to the luxury brand myth in pop-up stores: A netnographic and semiotic analysis。Journal of Retailing and Consumer Services，21(1)，61-68。  new window
12.McCunn, L. J.、Vickerie-Dearman, L. S.、Gagnon, T.(2020)。Evaluating a Pop-Up Resource Village in West Oakland: Making Connections with Sense of Place and Perceptions of Safety。International Journal of Community Well-Being，3(2)，241-266。  new window
13.Nichols, B. S.、Raska, D.、Flint, D. J.(2015)。Effects of consumer embarrassment on shopping basket size and value: a study of the millennial consumer。Journal of Consumer Behaviour，14(1)，41-56。  new window
14.Skandalis, A.、Byrom, J.、Banister, E.(2019)。Experiential marketing and the changing nature of extraordinary experiences in post-postmodern consumer culture。Journal of Business Research，97，43-50。  new window
15.Warnaby, G.、Shi, C.(2019)。Pop-up retailing objectives and activities: A retrospective commentary。Journal of Global Fashion Marketing，10(3)，275-285。  new window
16.Warnaby, G.、Kharakhorkina, V.、Shi, C.、Corniani, M.(2015)。Pop-up retailing: integrating objectives and activity stereotypes。Journal of Global Fashion Marketing，6(4)，303-316。  new window
17.Schmitt, Bernd(1999)。Experiential Marketing。Journal of Marketing Management，15(1-3)，53-67。  new window
18.Martilla, John A.、James, John C.(1977)。Importance-performance analysis。Journal of Marketing，41(1)，77-79。  new window
圖書
1.Warnaby, Gary、Shi, Charlotte(2018)。Pop-up Retailing: Managerial and Strategic Perspectives。Springer。  new window
2.Schmitt, Bemd H.(1999)。Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate to Your Company and Brands。Free Press。  new window
 
 
 
 
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