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M.(2004)。Consumption of high-fructose corn syrup in beverages may play a role in the epidemic of obesity。American Journal of Clinical Nutrition,79(4),537-543。 | 13. | Chaiken, Shelly(1980)。Heuristic versus Systematic Information Processing and the Use of Source versus Message Cues in Persuasion。Journal of Personality and Social Psychology,39(5),752-766。 | 14. | Chaiken, Shelly、Maheswaran, Durairaj(1994)。Heuristic Processing Can Bias Systematic Processing: Effects of Source Credibility, Argument Ambiguity, and Task Importance on Attitude Judgment。Journal of Personality and Social Psychology,66(3),460-473。 | 15. | Brown, C. M.、Dulloo, A. G.、Montani, J. P.(2008)。Sugary drinks in the pathogenesis of obesity and cardiovascular diseases。International Journal of Obesity,32,28-34。 | 16. | Ha, E.-J.、Bish, N. C.、Holloman, C.、Gordon, K. L.(2009)。Evaluation of effectiveness of class-based nutrition intervention on changes in soft drink and milk consumption among young adults。Nutrition Journal,8,1-6。 | 17. | Kumkale, G. T.、Albarracin, D.(2004)。The sleeper effect in persuasion: A meta-analytic review。Psychology Bulletin,130,143-172。 | 18. | Lariscy, R. A. W.、Tinkham, S. F.(1999)。The sleeper effect and negative political advertising。Journal of Advertising,28(4),13-30。 | 19. | Greenwald, Anthony G.、Gilling, Paulette M.(1974)。Is It Time to Lay the Sleeper Effect to Rest?。Journal of Personality and Social Psychology,29(1),132-139。 | 20. | Epstein, Seymour、Pacini, Rosemary(1999)。The Relation of Rational and Experiential Information Processing Styles to Personality, Basic Beliefs, and the Ratio-bias Phenomenon。Journal of Personality and Social Psychology,76(6),972-987。 | 會議論文1. | Zhou, S.、Pan, C.、Zhong, X.(2006)。Effects of experientiality and story attributes on risk perception and story evaluation。The annual conference of the Association for Education in Journalism and Mass Communication。San Francisco。 | 學位論文1. | 宋明潔(2001)。上網人口特質、上網行為、網站內容偏好以及影響每日網站瀏覽之研究--以台灣入口網站為例(碩士論文)。國立中山大學。 延伸查詢 | 2. | 潘敏(2006)。消費者健康資訊評鑑指標之發展及測試(碩士論文)。長庚大學。 延伸查詢 | 3. | 林千鈺(2006)。國內大學生網路消費者健康資訊之使用研究--以淡江大學為例(碩士論文)。淡江大學。 延伸查詢 | 4. | 簡淑真(2012)。零食、含糖飲料的電視廣告對桃園縣國小學童體位之影響(碩士論文)。中國文化大學。 延伸查詢 | 5. | 蘇暐婷(2014)。台灣地區包裝飲料之趨勢分析(碩士論文)。國立交通大學。 延伸查詢 | 6. | 許惠君(2008)。碳酸飲料產品置入之廣告效果研究--以音樂錄影帶為媒介(碩士論文)。朝陽科技大學。 延伸查詢 | 圖書1. | Fogg, B. J.(2003)。Persuasive technology: Using computers to change what we think and do。San Francisco, CA:Morgan Kaufmann。 | 2. | Alexander, J. E.、Tate, M. A.(1999)。Web wisdom: How to evaluate and create information quality on the Web。Mahwah, NJ:Lawrence Erlbaum。 | 3. | Hovland, Carl I.、Lumsdaine, Arthur A.、Sheffield, Fred D.(1949)。Experiments on Mass Communication。Princeton, New Jersey:Princeton University Press。 | 4. | Petty, Richard E.、Cacioppo, John T.(1986)。Communication and Persuasion: Central and Peripheral Route to Attitude Change。New York:Springer-Verlag。 | 其他1. | 張旨華(2005)。網路已成美國消費者心中最可靠的醫療資訊媒介,http://www.find.org.tw/0105/news/0105_news_disp.aspx?news_id=3762。 延伸查詢 | 圖書論文1. | Epstein, S.、Pacini, R.(1999)。Some basic issues regarding dual-process theories from the perspective of cognitive-experiential self-theory。Dual-process theories in social psychology。Guilford。 | 2. | Chen, Serena、Chaiken, Shelly(1999)。The Heuristic-Systematic Model in Its Broader Context。Dual-Process Theories in Social Psychology。New York:Guilford Press。 | 3. | Petty, Richard E.、Wegener, Duane T.(1999)。The Elaboration Likelihood Model: Current Status and Controversies。Dual-Process Theories in Social Psychology。New York, NY:Guilford Press。 | 4. | Metzger, M. J.、Flanagin, A. J.、Eyal, K.、Lemus, D. R.、McCann, R. M.(2003)。Credibility for the 21st century: integrating perspectives on source, message, and media credibility in the contemporary media environment。Communication Yearbook。Mahwah, New Jersey:Lawrence Erlbaum Associates。 | 5. | Zhou, S.、Pan, C.、Zhong, X.(2008)。Effects of rationality and story attributes on perceptions of SARS。The Social Construction of SARS。Amsterdam:John Benjamins。 | 6. | Haugtvedt, Chris P.、Priester, Joseph R.(1997)。Conceptual and Methodological Issues in Advertising Effectiveness: An Attitude Strength Perspective。Measuring Advertising Effectiveness。Mahwah, NJ:Lawrence Erlbaum Associates。 | |