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題名:說服訊息處理與態度改變:以品牌碳酸飲料為例
書刊名:中國廣告學刊
作者:潘家鑫 引用關係
出版日期:2015
卷期:20
頁次:頁86-102
主題關鍵詞:態度改變訊息處理涉入感理性程度睡眠者效果碳酸飲料Attitude changeInformation processInvolvementRationalitySleeper effectSoft drink
原始連結:連回原系統網址new window
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  • 點閱點閱:4
期刊論文
1.Appel, M.、Richter, T.(2007)。Persuasive effects of fictional narratives increase over time。Media Psychology,10,113-134。  new window
2.Pratkanis, A. R.、Greenwald, A. G.、Leippe, M. R.、Baumgardner, M. H.(1988)。In search of reliable persuasion effects: III. The sleeper effect is dead. Long live the sleeper effect。Journal of Personality and Social Psychology,54,203-218。  new window
3.Priester, Joseph、Wegener, Duane、Petty, Richard、Fabrigar, Leandre(1999)。Examining the psychological process underlying the sleeper effect: The elaboration likelihood model explanation。Media Psychology,1(1),27-48。  new window
4.Cook, T. D.、Gmder, C. L.、Hennigan, K. M.、Flay, B. R.(1979)。History of the sleeper effect: Some logical pitfalls in accepting the null hypothesis。Psychological Bulletin,86,662-679。  new window
5.Berger, C. R.(1998)。Processing quantitative data about risk and threat in news reports。Journal of Communication,48,87-106。  new window
6.Berger, C. R.(2000)。Quantitative depictions of threatening trends in news reports: The scary world of frequency data。Human Communication Research,26,27-52。  new window
7.Berger, C. R.(2002)。Base-rate bingo: Ephemeral effects of population data on cognitive responses, apprehension, and perceived risk。Communication Research,29,99-124。  new window
8.Epstein, S.(1994)。Integration of cognitive and the psychodynamic unconscious。American Psychologist,49,709-724。  new window
9.Flanagin, A. J.、Metzger, M. J.(2000)。Perceptions of Internet information credibility。Journalism & Mass Communication Quarterly,77(3),515-540。  new window
10.Kelman, Herbert C.、Hovland, Carl I.(1953)。"Reinstatement" of the Communicator in Delayed Measurement of Opinion Change。Journal of Abnormal and Social Psychology,48(3),327-335。  new window
11.Hovland, Carl I.、Weiss, Walter(1951)。The influence of source credibility on communication effectiveness。Public Opinion Quarterly,15(4),635-650。  new window
12.Bray, G. A.、Nielsen, S. J.、Popkin, B. M.(2004)。Consumption of high-fructose corn syrup in beverages may play a role in the epidemic of obesity。American Journal of Clinical Nutrition,79(4),537-543。  new window
13.Chaiken, Shelly(1980)。Heuristic versus Systematic Information Processing and the Use of Source versus Message Cues in Persuasion。Journal of Personality and Social Psychology,39(5),752-766。  new window
14.Chaiken, Shelly、Maheswaran, Durairaj(1994)。Heuristic Processing Can Bias Systematic Processing: Effects of Source Credibility, Argument Ambiguity, and Task Importance on Attitude Judgment。Journal of Personality and Social Psychology,66(3),460-473。  new window
15.Brown, C. M.、Dulloo, A. G.、Montani, J. P.(2008)。Sugary drinks in the pathogenesis of obesity and cardiovascular diseases。International Journal of Obesity,32,28-34。  new window
16.Ha, E.-J.、Bish, N. C.、Holloman, C.、Gordon, K. L.(2009)。Evaluation of effectiveness of class-based nutrition intervention on changes in soft drink and milk consumption among young adults。Nutrition Journal,8,1-6。  new window
17.Kumkale, G. T.、Albarracin, D.(2004)。The sleeper effect in persuasion: A meta-analytic review。Psychology Bulletin,130,143-172。  new window
18.Lariscy, R. A. W.、Tinkham, S. F.(1999)。The sleeper effect and negative political advertising。Journal of Advertising,28(4),13-30。  new window
19.Greenwald, Anthony G.、Gilling, Paulette M.(1974)。Is It Time to Lay the Sleeper Effect to Rest?。Journal of Personality and Social Psychology,29(1),132-139。  new window
20.Epstein, Seymour、Pacini, Rosemary(1999)。The Relation of Rational and Experiential Information Processing Styles to Personality, Basic Beliefs, and the Ratio-bias Phenomenon。Journal of Personality and Social Psychology,76(6),972-987。  new window
會議論文
1.Zhou, S.、Pan, C.、Zhong, X.(2006)。Effects of experientiality and story attributes on risk perception and story evaluation。The annual conference of the Association for Education in Journalism and Mass Communication。San Francisco。  new window
學位論文
1.宋明潔(2001)。上網人口特質、上網行為、網站內容偏好以及影響每日網站瀏覽之研究--以台灣入口網站為例(碩士論文)。國立中山大學。  延伸查詢new window
2.潘敏(2006)。消費者健康資訊評鑑指標之發展及測試(碩士論文)。長庚大學。  延伸查詢new window
3.林千鈺(2006)。國內大學生網路消費者健康資訊之使用研究--以淡江大學為例(碩士論文)。淡江大學。  延伸查詢new window
4.簡淑真(2012)。零食、含糖飲料的電視廣告對桃園縣國小學童體位之影響(碩士論文)。中國文化大學。  延伸查詢new window
5.蘇暐婷(2014)。台灣地區包裝飲料之趨勢分析(碩士論文)。國立交通大學。  延伸查詢new window
6.許惠君(2008)。碳酸飲料產品置入之廣告效果研究--以音樂錄影帶為媒介(碩士論文)。朝陽科技大學。  延伸查詢new window
圖書
1.Fogg, B. J.(2003)。Persuasive technology: Using computers to change what we think and do。San Francisco, CA:Morgan Kaufmann。  new window
2.Alexander, J. E.、Tate, M. A.(1999)。Web wisdom: How to evaluate and create information quality on the Web。Mahwah, NJ:Lawrence Erlbaum。  new window
3.Hovland, Carl I.、Lumsdaine, Arthur A.、Sheffield, Fred D.(1949)。Experiments on Mass Communication。Princeton, New Jersey:Princeton University Press。  new window
4.Petty, Richard E.、Cacioppo, John T.(1986)。Communication and Persuasion: Central and Peripheral Route to Attitude Change。New York:Springer-Verlag。  new window
其他
1.張旨華(2005)。網路已成美國消費者心中最可靠的醫療資訊媒介,http://www.find.org.tw/0105/news/0105_news_disp.aspx?news_id=3762。  延伸查詢new window
圖書論文
1.Epstein, S.、Pacini, R.(1999)。Some basic issues regarding dual-process theories from the perspective of cognitive-experiential self-theory。Dual-process theories in social psychology。Guilford。  new window
2.Chen, Serena、Chaiken, Shelly(1999)。The Heuristic-Systematic Model in Its Broader Context。Dual-Process Theories in Social Psychology。New York:Guilford Press。  new window
3.Petty, Richard E.、Wegener, Duane T.(1999)。The Elaboration Likelihood Model: Current Status and Controversies。Dual-Process Theories in Social Psychology。New York, NY:Guilford Press。  new window
4.Metzger, M. J.、Flanagin, A. J.、Eyal, K.、Lemus, D. R.、McCann, R. M.(2003)。Credibility for the 21st century: integrating perspectives on source, message, and media credibility in the contemporary media environment。Communication Yearbook。Mahwah, New Jersey:Lawrence Erlbaum Associates。  new window
5.Zhou, S.、Pan, C.、Zhong, X.(2008)。Effects of rationality and story attributes on perceptions of SARS。The Social Construction of SARS。Amsterdam:John Benjamins。  new window
6.Haugtvedt, Chris P.、Priester, Joseph R.(1997)。Conceptual and Methodological Issues in Advertising Effectiveness: An Attitude Strength Perspective。Measuring Advertising Effectiveness。Mahwah, NJ:Lawrence Erlbaum Associates。  new window
 
 
 
 
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