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題名:不公平競爭法規對新興薦證廣告之適用與因應:美國、加拿大、英國、臺灣之比較
書刊名:公平交易季刊
作者:楊智傑王思原
作者(外文):Yang, Chih-chiehWang, Szu-yuan
出版日期:2021
卷期:29:3
頁次:頁1-64
主題關鍵詞:新興薦證廣告網紅負面薦證廣告社群媒體揭露利益關係非一般大眾可合理預期不實廣告欺罔Emerging endorsement and testimonial advertisementsInternet celebritiesNegative recommendation advertisementsSocial mediaDisclosure of interestsNon-general public can reasonably expectFalse advertisementsDeceptive
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:16
  • 點閱點閱:4
期刊論文
1.廖元豪(20001000)。美國聯邦交易委員會法第五條與其他反托拉斯法之關係--兼論我國公平交易法第二十四條之適用範圍。公平交易季刊,8(4),1-30。new window  延伸查詢new window
2.王明禮(20170400)。網路時代之薦證廣告與其管制。東吳法律學報,28(4),129-163。new window  延伸查詢new window
3.Scott, Matthew J.(2019)。Ripping up the Astroturf: Regulating Deceptive Corporate Advertising Methods。Iowa Law Review,105(1)。  new window
4.Rakhlin, Elina(2017)。Will Blog for Food: Sponsored Content in the Age of Millennials。Cardozo Arts & Entertainment Law Journal,35(2)。  new window
5.Luong, Ashley(2020)。All That Glitters is Gold: The Regulation of Hidden Advertisements and Undisclosed Sponsorships in the World of Beauty Social Media Influencers。William & Mary Business Law Review,11(2)。  new window
6.Holmes, William C.(1981)。FTC Regulation of Unfair or Deceptive Advertising: Current Status of the Law。DePaul Law Review,30。  new window
7.Hastings, Gerard(2010)。Alcohol Advertising: The Last Chance Saloon。British Medical Journal,340。  new window
8.Harrisa, Lauryn(2019)。Too Little, Too Late: FTC Guidelines on 'Deceptive and Misleading' Endorsements by Social Media Influencers。Howard Law Journal,62(3)。  new window
9.Fredricks, Tyler(2019)。Not Content with Content Influencers: How the FTC Should Promote Advertisement Disclosure。Virginia Sports and Entertainment Law Journal,19(1)。  new window
10.Flynn, Michael(2017)。'The Lie, The Bigger Lie, and The Biggest Lie': Unfair and Deceptive Trade Practices of TripAdvisor and Other Online Review Websites。Journal of Law & Commerce,36(1)。  new window
11.Dickinson-Delaporte, Sonia、Mortimer, Kathleen、Kerr, Gayle、Waller, David S.、Kendrick, Alice(2020)。Power and Responsibility: Advertising Self-Regulation and Consumer Protection in Digital World。Journal of Consumer Affairs,54(2)。  new window
12.Chan, Vanessa(2019)。When #Ad is #Bad: Why the FTC Must Reform Its Enforcement of Disclosure Policy in the Digital Age。Ohio State Business Law Journal,13(2)。  new window
13.Brison, Natasha T.、Baker, Thomas A. III、Byon, Kevin K.(2013)。Tweets and Crumpets: Examining U.K. and U.S. Regulation of Athlete Endorsements and Social Media Marketing。Journal of Legal Aspects of Sport,23(2)。  new window
14.Bladowa, Laura E.(2018)。Worth the Click: Why Greater FTC Enforcement is Needed to Curtail Deceptive Practices in Influencer Marketing。William & Mary Law Review,59(3)。  new window
15.Barish, Matthew(2018)。Reaching for the Stars: A Proposal to the FTC to Help Deter Astroturfing and Fake Reviews。Cardozo Arts & Entertainment Law Journal,36(3)。  new window
16.Bannigan, Megan K.、Shane, Beth(2020)。What Is Real? Authenticity, Transparency, and Trust in the Digital Age of Fashion。New York Law School Law Review,64(3)。  new window
17.謝杞森(20110300)。薦證廣告與薦證者之責任。真理財經法學,6,41-93。new window  延伸查詢new window
18.陳皓芸、楊燕枝、汪志勇、杜怡靜、王震宇(20200700)。公平交易法對網路廣告之適用與因應。公平交易季刊,28(3),41-82。new window  延伸查詢new window
圖書
1.Office of Fair Trading(2008)。Guidance on the Consumer Protection from Unfair Trading regulation 2008。Office of Fair Trading。  new window
2.Firth, Alison、Lea, Gary、Cornford, Peter(2012)。Trade Marks: Law and Practice。Jordan Publishing Ltd.。  new window
其他
1.OECD(2008)。The Interface between Competition and Consumer Policies,Directorate for Financial and Enterprise Affairs Competition Committee。,https://www.oecd.org/daf/competition/40898016.pdf,(DAF/COMP/GF(2008)10)。  new window
2.Conway, Lorraine(2020)。Regulation of Advertising by the ASA。  new window
圖書論文
1.Wadlow, Christopher(2007)。The Case for Reclaiming European Unfair Competition Law from Europe's Consumer Lawyers。The Regulation of Unfair Commercial Practices under EC Directive 2005/29: New Rules and New Techniques。Hart Publishing。  new window
 
 
 
 
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