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題名:社群媒體廣告衡量研究
書刊名:中原企管評論
作者:江義平莊承展黃智彙
作者(外文):Chiang, I-pingChuang, Cheng-chanHuang, Chih-hui
出版日期:2019
卷期:17:1
頁次:頁1-37
主題關鍵詞:網路行銷社群媒體行銷社群媒體廣告原生廣告Internet marketingSocial media marketingSocial media advertisingNative advertising
原始連結:連回原系統網址new window
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  • 點閱點閱:5
期刊論文
1.MacKay, K. J.、Smith, M. C.(2006)。Destination advertising: Age and format effects on memory。Annals of Tourism Research,33(1),7-24。  new window
2.Choudhury, V.、Karahanna, E.(2008)。The relative advantage of electronic channels: A multidimensional view。MIS Quarterly,32(1),179-200。  new window
3.Kleijnen, Mirella、Lievens, Annouk、de Ruyter, Ko、Wetzels, Martin(2009)。Knowledge Creation through Mobile Social Networks and its Impact on Intentions to Use Innovative Mobile Services。Journal of Service Research,12(1),15-35。  new window
4.Hennig-Thurau, Thorsten、Malthouse, Edward C.、Friege, Christian、Gensler, Sonja、Lobschat, Lara、Rangaswamy, Arvind、Skiera, Bernd(2010)。The impact of new media on customer relationships。Journal of Service Research,13(3),311-330。  new window
5.Shavitt, S.、Lowrey, P.、Haefner, J.(1998)。Public attitudes toward advertising: More favorable than you might think。Journal of Advertising Research,38(4),7-22。  new window
6.Goodrich, K.(2011)。Anarchy of effects? Exploring attention to online advertising and multiple outcomes。Psychology & Marketing,28(4),417-440。  new window
7.Lafferty, Barbara A.、Goldsmith, Ronald E.(2002)。Consumer Response to Web Sites and Their Influence on Advertising Effectiveness。Internet Research,12(4),318-328。  new window
8.Wu, S. I.、Wei, P. L.、Chen, J. H.(2008)。Influential Factors and Relational Structure of Internet Banner Advertising in the Tourism Industry。Tourism Management,29(2),221-236。  new window
9.Phelps, Joseph E.、Lewis, Regina、Mobilio, Lynne、Perry, David、Raman, Niranjan(2004)。Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email。Journal of Advertising Research,44(4),333-348。  new window
10.Wei, Pei-Shan、Lu, Hsi-Peng(2013)。An Examination of the Celebrity Endorsements and Online Customer Reviews Influence Female Consumers' Shopping Behavior。Computers in Human Behavior,29(1),193-201。  new window
11.Kim, Jong Uk、Kim, Woong Jin、Park, Sang Cheol(2010)。Consumer perceptions on web advertisements and motivation factors to purchase in the online shopping。Computers in Human Behavior,26(5),1208-1222。  new window
12.Kietzmann, Jan H.、Hermkens, Kristopher、McCarthy, Ian P.、Silvestre, Bruno S.(2011)。Social media? Get serious! Understanding the functional building blocks of social media。Business Horizons,54(3),241-251。  new window
13.Pan, Y.、Zhang, J. Q.(2011)。Born unequal: A study of the helpfulness of user-generated product reviews。Journal of Retailing,87(4),598-612。  new window
14.Ku, Y. C.、Wei, C. P.、Hsiao, H. W.(2012)。To whom should I listen? Finding reputable reviewers in opinion-sharing communities。Decision Support Systems,53(3),534-542。  new window
15.Mangold, W. Glynn、Faulds, David J.(2009)。Social media: The new hybrid element of the promotion mix。Business Horizons,52(4),357-365。  new window
16.Batra, Rajeev、Ray, Michael L.(1986)。Affective Responses Mediating Acceptance of Advertising。Journal of Consumer Research,13(2),234-249。  new window
17.Olney, Thomas J.、Holbrook, Morris B.、Batra, Rajeev(1991)。Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time。Journal of Consumer Research,17(4),440-453。  new window
18.Park, N.、Lee, S.、Kim, J. H.(2012)。Individuals' personal network characteristics and patterns of Facebook use: A social network approach。Computers in Human Behavior,28(5),1700-1707。  new window
19.Ayeh, J. K.、Au, N.、Law, R.(2012)。Predicting the intention to use consumer-generated media for travel planning。Tourism Management,35(12),132-143。  new window
20.Chattopadhyay, A.、Nedungadi, P.(1992)。Does attitude toward the ad endure? The moderating effects of attention and delay。Journal of Consumer Research,19(1),26-33。  new window
21.Chowdhury, H. K.、Parvin, N.、Weitenberner, C.、Becker, M.(2010)。Consumer attitude toward mobile advertising in an emerging market: An empirical study。International Journal of Mobile Marketing,12(2),206-216。  new window
22.Furlow, N. E.(2011)。Find us on Facebook: How Cause Marketing has Embraced Social Media。Journal of Marketing Development and Competitiveness,5(6),61-64。  new window
23.Goyal, S.(2013)。Advertising on social media。Scientific Journal of Pure and Applied Sciences,2(5),220-223。  new window
24.Hawkley, L. C.、Browne, M. W.、Cacioppo, J. T.(2005)。How can I connect with thee? Let me count the ways。Psychological Science,16(10),798-804。  new window
25.Lee, R. M.、Robbins, S. B.(1995)。Measuring belongingness: The Social Connectedness and the Social Assurance scales。Journal of Counseling Psychology,42(2),232-241。  new window
26.Ünal, S.、Ercis, A.、Keser, E.(2011)。Attitudes towards Mobile Advertising: A Research to Determine the Differences between the Attitudes of Youth and Adults。Procedia-Social and Behavioral Sciences,24(32),361-377。  new window
27.Wright, E.、Khanfar, N. M.、Harrington, C.、Kizer, L. E.(2010)。The lasting effects of social media trends on advertising。Journal of Business and Economics Research,8(11),73-80。  new window
28.小林憲生(2006)。AISAS (アイサス) のススメ--ブロードバンド時代のクロスメディア・キャンペーン・プランニング(特集進化する IMC)。アドバタイジング,14,24-26。  延伸查詢new window
29.Lee, Woojin、Xiong, Lina、Hu, Clark(2012)。The effect of Facebook users' arousal and valence on intention to go to the festival: Applying an extension of the technology acceptance model。International Journal of Hospitality Management,31(3),819-827。  new window
30.Rozendaal, E.、Buijzen, M.、Valkenburg, P.(2009)。Do children's cognitive advertising defenses reduce their desire for advertised products。Communications,34(3),287-303。  new window
31.Krugman, Herbert E.(1965)。The Impact of Television Advertising: Learning Without Involvement。Public Opinion Quarterly,29(3),349-356。  new window
32.Zaichkowsky, Judith Lynne(1986)。Conceptualizing involvement。Journal of Advertising,15(2),4-34。  new window
33.Debatin, Bernhard、Lovejoy, Jennette P.、Horn, Ann-Kathrin、Hughes, Brittany N.(2009)。Facebook and online privacy: Attitudes, behaviors, and unintended consequences。Journal of Computer-Mediated Communication,15(1),83-108。  new window
34.Stapel, J.(1998)。Recall and Recognition: A Very Close Relationship。Journal of Advertising Research,38(4),41-45。  new window
35.Okazaki, S.(2005)。External search, content credibility and intrinsic gratifiers influencing attitude toward wireless ads。Asia Pacific Advances in Consumer Research,6(7),5-12。  new window
36.See-To, E. W. K.、Ho, K. K. W.(2014)。Value Co-creation and Purchase Intention in Social Network Sites: The Role of Electronic Word-of-Mouth and Trust--A Theoretical Analysis。Computers in Human Behavior,31(1),182-189。  new window
37.Kaplan, Andreas M.、Haenlein, Michael(2010)。Users of the world, unite! The challenges and opportunities of Social Media。Business Horizons,53(1),59-68。  new window
38.Ducoffe, Robert H.(1996)。Advertising Value and Advertising on the Web。Journal of Advertising Research,36(5),21-35。  new window
39.Voorveld, Hilde A. M.、van Noort, Guda、Muntinga, Daniël G.、Bronner, Fred(2018)。Engagement with social media and social media advertising: The differentiating role of platform type。Journal of Advertising,47(1),38-54。  new window
40.Pavlou, Paul A.、Fygenson, Mendel(2006)。Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior。MIS Quarterly,30(1),115-143。  new window
41.Loureiro, S. M. C.、Araújo, C. M. B. D.(2014)。Luxury values and experience as drivers for consumers to recommend and pay more。Journal of Retailing and Consumer Services,21(3),394-400。  new window
42.Hutter, K.、Hoffmann, S.(2014)。Surprise, Surprise. Ambient Media as Promotion Tool for Retailers。Journal of Retailing,90(1),93-110。  new window
43.Mochon, D.、Johnson, K.、Schwartz, J.、Ariely, D.(2017)。What are Likes Worth? A Facebook Page Field Experiment。Journal of Marketing Research,54(2),306-317。  new window
44.Schaefer, A.、Parker, R. S.、Haytko, D.(2011)。Chinese and US Consumers' Perceptions of the Effectiveness of Celebrity Athlete Endorsers。Journal of Management and Marketing Research,6(3),1-9。  new window
45.Walter, F. E.、Battiston, S.、Schweitzer, F.(2008)。A Model of a Trust-Based Recommendation System on a Social Network。Autonomous Agents and Multi-Agent Systems,16(1),57-74。  new window
46.Willke, J.(1993)。What New-Product Marketers should Know about Related Recall。Journal of Advertising Research,33(2),7-12。  new window
47.McKnight, D. Harrison、Chervany, Norman L.(2001)。What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology。International Journal of Electronic Commerce,6(2),35-59。  new window
48.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
會議論文
1.Dellarocas, C.(2000)。Immunizing online reputation reporting systems against unfair ratings and discriminatory behavior。The 2nd ACM Conference on Electronic Commerce。Minneapolis, MN:Association for Computing Machinery。150-157。  new window
2.Luor, T.、Kuo, T.、Yu, H.、Lu, H.(2014)。Instant Noodle's vs. Hybrid Electric Vehicle's AE Effect in a Social Network Game: An Empirical Study of Happy Farm。Software Intelligence Technologies and Applications & International Conference on Frontiers of Internet of Things。  new window
3.Xu, Y.、Du, H.(2011)。Empirical Study on the Evaluation of the Advertising Effectiveness。2011 International Conference on Electrical and Control Engineering。IEEE。  new window
圖書
1.Prahalad, C. K.、Ramaswamy, V.(2013)。The future of competition: Co-creating unique value with customers。Harvard Business Press。  new window
2.Macpherson, Crawford Brough(1962)。The Political Theory of Possessive Individualism: Hobbes to Locke。Clarendon Press。  new window
3.Mayer, M.(1991)。Whatever Happened to Madison Avenue: Advertising in the '90s。Boston, Massachusetts:Little, Brown and Company。  new window
4.Berger, P.、Luckmann, T.(1992)。The social construction of reality。Penguin。  new window
5.Meyers, H. M.、Gerstman, R.(2001)。Branding at the Digital Age。Palgrave Macmillan。  new window
6.Hall, S. R.、Boren, R. M.(1924)。Retail advertising and selling。McGraw-Hill。  new window
7.Sumita, U.、Isogai, R.(2009)。Development of E-Marketing Contract Structure Based on Consumer-Generated Contents and Its Optimal Strategy。University of Tsukuba。  new window
其他
1.Khan, Fahad(20130903)。Toward (Re) Defining Native Advertising,http://www.huffingtonpost.com/fahad-khan/toward-redefining-native-_b_3860826.html。  new window
2.(2013)。Premium Content Brands Are Native Naturals,http://onlinepubs.ehclients.com/images/pdf/OPA_Member_Native_Advertising_Public_MASTER.pdf。  new window
3.Internet Advertising Bureau(2013)。The native advertising playbook,https://www.iab.com/wp-content/uploads/2015/06/IAB-Native-Advertising-Playbook2.pdf。  new window
4.Joel, Mitch(20130213)。We Need a Better Definition of Native Advertising,http://blogs.hbr.org/2013/02/we-need-a-better-definition-of/。  new window
5.Solvemedia(2012)。Infographic: Native Advertising in Context,http://news.solvemedia.com/post/37787487410/native-advertising-in-context-infographic。  new window
6.創市際市場研究顧問(2015)。IX Survey是什麼,http://www.insightxplorer.com/product/ixsurvey01.html。  延伸查詢new window
7.Kemp, Simon(20180130)。Digital in 2018: World's Internet Users Pass the 4 Billion Mark,https://wearesocial.com/blog/2018/01/global-digital-report-2018。  new window
8.Benton, J.(2014)。Like It or Not, Native Advertising is Squarely inside the Big News Tent,http://www.niemanlab.org/2014/09/like-it-or-not-native-advertising-is-squarely-inside-the-big-news-tent/。  new window
9.(2017)。Local TV Station Roadmap for Monetizing Social Media,http://www.biakelsey.com/wp-content/uploads/2017/04/BIAKelsey_ShareRocket_LocalTVRoadmapforSocialMediaMonetization.pdf。  new window
10.(2013)。Brand Promotions are Most Popular Facebook Ads,http://www.emarketer.com/Article/Brand-Promotions-Most-Popular-Facebook-Ads/1010273。  new window
11.(2015)。Social Network Ad Spending to Hit 23.68 Billion Worldwide in 2015,http://www.emarketer.com/Article/Social-Network-Ad-Spending-Hit-2368-Billion-Worldwide-2015/1012357。  new window
12.Flite(2014)。The Six Core Types of Native Ads,http://blog.flite.com/home/2014/3/25/the-six-core-types-of-native-ads#.VE4uwpmUdKI=。  new window
13.OMMA Global(2011)。Fred Wilson's Keynote on OMMA Global New York 2011,http://www.ustream.tv/recorded/17521806。  new window
14.Sebastian, M.(2015)。Nearly Two-Thirds of Marketers Plan to Increase Native-Ad Spending in 2015,https://adage.com/article/digital/thirds-marketers-increase-native-ad-spending/296887。  new window
 
 
 
 
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