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M.(1924)。Retail advertising and selling。McGraw-Hill。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Sumita, U.、Isogai, R.(2009)。Development of E-Marketing Contract Structure Based on Consumer-Generated Contents and Its Optimal Strategy。University of Tsukuba。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 其他1. | Khan, Fahad(20130903)。Toward (Re) Defining Native Advertising,http://www.huffingtonpost.com/fahad-khan/toward-redefining-native-_b_3860826.html。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | (2013)。Premium Content Brands Are Native Naturals,http://onlinepubs.ehclients.com/images/pdf/OPA_Member_Native_Advertising_Public_MASTER.pdf。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Internet Advertising Bureau(2013)。The native advertising playbook,https://www.iab.com/wp-content/uploads/2015/06/IAB-Native-Advertising-Playbook2.pdf。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Joel, Mitch(20130213)。We Need a Better Definition of Native Advertising,http://blogs.hbr.org/2013/02/we-need-a-better-definition-of/。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Solvemedia(2012)。Infographic: Native Advertising in Context,http://news.solvemedia.com/post/37787487410/native-advertising-in-context-infographic。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | 創市際市場研究顧問(2015)。IX Survey是什麼,http://www.insightxplorer.com/product/ixsurvey01.html。 延伸查詢![new window](/gs32/images/newin.png) | 7. | Kemp, Simon(20180130)。Digital in 2018: World's Internet Users Pass the 4 Billion Mark,https://wearesocial.com/blog/2018/01/global-digital-report-2018。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Benton, J.(2014)。Like It or Not, Native Advertising is Squarely inside the Big News Tent,http://www.niemanlab.org/2014/09/like-it-or-not-native-advertising-is-squarely-inside-the-big-news-tent/。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | (2017)。Local TV Station Roadmap for Monetizing Social Media,http://www.biakelsey.com/wp-content/uploads/2017/04/BIAKelsey_ShareRocket_LocalTVRoadmapforSocialMediaMonetization.pdf。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | (2013)。Brand Promotions are Most Popular Facebook Ads,http://www.emarketer.com/Article/Brand-Promotions-Most-Popular-Facebook-Ads/1010273。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | (2015)。Social Network Ad Spending to Hit 23.68 Billion Worldwide in 2015,http://www.emarketer.com/Article/Social-Network-Ad-Spending-Hit-2368-Billion-Worldwide-2015/1012357。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Flite(2014)。The Six Core Types of Native Ads,http://blog.flite.com/home/2014/3/25/the-six-core-types-of-native-ads#.VE4uwpmUdKI=。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | OMMA Global(2011)。Fred Wilson's Keynote on OMMA Global New York 2011,http://www.ustream.tv/recorded/17521806。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Sebastian, M.(2015)。Nearly Two-Thirds of Marketers Plan to Increase Native-Ad Spending in 2015,https://adage.com/article/digital/thirds-marketers-increase-native-ad-spending/296887。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |
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