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題名:社群媒體行銷參與模式:成因與效益
書刊名:創新與管理
作者:江義平 引用關係蔡坤宏 引用關係黃琳涵林楷傑
作者(外文):Chiang, I-pingTsai, Kuen-hungHuang, Lin-hanLin, Kai-chieh
出版日期:2017
卷期:13:1
頁次:頁55-95
主題關鍵詞:社群媒體行銷社群網路網路行銷Social media marketingSocial networkingInternet marketing
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:150
期刊論文
1.Lu, Y.、Yang, D.(2011)。Information Exchange in Virtual Communities under Extreme Disaster Conditions。Decision Support Systems,50(2),529-538。  new window
2.Wang, Youcheng、Fesenmaier, D. R.(2004)。Towards Understanding Members' General Participation in and Active Contribution to an Online Travel Community。Tourism Management,25(6),709-722。  new window
3.Lee, Jong-Eun Roselyn、Moore, David Clark、Park, Eun-A.、Park, Sung Gwan(2012)。Who wants to be "friend-rich"? Social compensatory friending on Facebook and the moderating role of public self-consciousness。Computers in Human Behavior,28(3),1036-1043。  new window
4.Sicilia, M.、Palazón, M.(2008)。Brand communities on the internet: A case study of Coca-Cola's Spanish virtual community。Corporate Communications: An International Journal,13(3),255-270。  new window
5.Sun, Y.、Fang, Y.、Lim, K. H.(2012)。Understanding sustained participation in transactional virtual communities。Decision Support Systems,53(1),12-22。  new window
6.Parra-López, E.、Bulchand-Gidumal, J.、Gutiérrez-Taño, D.、Díaz-Armas, R.(2011)。Intentions to use social media in organizing and taking vacation trips。Computers in Human Behavior,27(2),640-654。  new window
7.Lin, H.-F.(2008)。Antecedents of virtual community satisfaction and loyalty: An empirical test of competing theories。Cyberpsychology & Behavior,11(2),138-144。  new window
8.Kumar, N.、Benbasat, I.(2006)。Research note: the influence of recommendations and consumer reviews on evaluations of websites。Information Systems Research,17(4),425-439。  new window
9.Chen, B.、Marcus, J.(2012)。Students' self-presentation on Facebook: An examination of personality and self-construal factors。Computers in Human Behavior,28(6),2091-2099。  new window
10.Tonteri, L.、Kosonen, M.、Ellonen, H. K.、Tarkiainen, A.(2011)。Antecedents of an experienced sense of virtual community。Computers in Human Behavior,27(6),2215-2223。  new window
11.Kim, Angella J.、Ko, Eunju(2012)。Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand。Journal of Business Research,65(10),1480-1486。  new window
12.Brodie, Roderick J.、Ilic, Ana、Juric, Biljana、Hollebeek, Linda D.(2013)。Consumer engagement in a virtual brand community: An exploratory analysis。Journal of Business Research,66(1),105-114。  new window
13.Epley, N.、Akalis, S.、Waytz, A.、Cacioppo, J. T.(2008)。Creating social connection through inferential reproduction: Loneliness and perceived agency in gadgets, gods, and greyhounds。Psychological Science,19(2),114-120。  new window
14.Ahlqvist, T.、Bäck, A.、Halonen, M.、Heinonen, S.(2008)。Social media roadmaps。VTT Research Notes,2454。  new window
15.Antheunis, Maijolijn L.、Valkenburg, Patti M.、Peter, Jochen(2010)。Getting acquainted through social network sites: Testing a model of online uncertainty reduction and social attraction。Computers in Human Behavior,26(1),100-109。  new window
16.DiVall, M. V.、Kirwin, J. L.(2012)。Using Facebook to facilitate course-related discussion between students and faculty members。American Journal of Pharmaceutical Education,76(2),32-37。  new window
17.Habibi, M. R.、Laroche, M.、Richard, M. O.(2016)。Testing an extended model of consumer behavior in the context of social media-based brand communities。Computers in Human Behavior,62,292-302。  new window
18.Heinrichs, J. H.、Lim, J. S.、Lim, K. S.(2011)。Influence of social networking site and user access method on social media evaluation。Journal of Consumer Behaviour,10(6),347-355。  new window
19.Hew, J. J.、Lee, V. H.、Ooi, K. B.、Lin, B.(2016)。Mobile social commerce: The booster for brand loyalty?。Computers in Human Behavior,59,142-154。  new window
20.Kaplan, A.、Maehr, M. L.(2006)。The Contributions and Prospects of Goal Orientation Theory。Educational Psychology Review,19(2),141-184。  new window
21.Klein, A.、Ahlf, H.、Sharma, V.(2015)。Social activity and structural centrality in online social networks。Telematics and Informatics,32(2),321-332。  new window
22.Lee, S.、Cho, M.(2011)。Social media use in a mobile broadband environment: examination of determinants of twitter and facebook use。International Journal of Mobile Marketing,6(2),71-87。  new window
23.(2013)。Most Marketers Will Spend More on Social Media in 2014。Mediapost。  new window
24.Pallud, J.、Straub, D. W.(2014)。Effective website design for experience-influenced environments: The case of high culture museums。Information & Management,51(3),359-373。  new window
25.Peattie, K.、Peattie, S.(2009)。Social marketing: A pathway to consumption reduction?。Journal of Business Research,62(2),260-268。  new window
26.Saravanakumar, M.、SuganthaLakshmi, T.(2012)。Social media marketing。Life Science Journal,9(4),4444-4451。  new window
27.Sassenberg, K.、Ellemers, N.、Scheepers, D.(2011)。The attraction of social power: The influence of construing power as opportunity versus responsibility。Journal of Experimental Social Psychology,48(2),550-555。  new window
28.Sinclaire, J. K.、Vogus, C. E.(2011)。Adoption of social networking sites: an exploratory adaptive structuration perspective for global organizations。Information Technology and Management,12(4),293-314。  new window
29.Srisawas, S.、Rotchanakitumnuai, S.(2011)。Social network management enhances customer relationship。World Academy of Science, Engineering and Technology,551-554。  new window
30.Stankovska, I.、Josimovski, S.、Edwards, C.(2016)。Digital channels diminish SME barriers: the case of the UK。Economic Research-Ekonomska Istraživanja,29(1),217-232。  new window
31.Valacich, J. S.、Parboteeah, D. V.、Wells, J. D.(2007)。The online consumer's hierarchy of needs。Communications of the ACM,50(9),84-90。  new window
32.Wang, Z.、Tchernev, J. M.、Solloway, T.(2012)。A dynamic longitudinal examination of social media use, needs, and gratifications among college students。Computers in Human Behavior,28(5),1829-1839。  new window
33.Zhang, Kem Z. K.、Benyoucef, M.、Zhao, S. J.(2015)。Consumer participation and gender differences on companies' microblogs: A brand attachment process perspective。Computers in Human Behavior,44,357-368。  new window
34.Zhang, K. Z.、Benyoucef, M.、Zhao, S. J.(2016)。Building brand loyalty in social commerce: The case of brand microblogs。Electronic Commerce Research and Applications,15,14-25。  new window
35.Deutsch, Morton、Gerard, Harold B.(1995)。A Study of Normative and Informational Social Influences upon Individual Judgment。The Journal of Abnormal and Social Psychology,51(3),629-636。  new window
36.Kim, C.、Lee, S. G.、Kang, M.(2012)。I became an attractive person in the virtual world: Users' identification with virtual communities and avatars。Computers in Human Behavior,28(5),1663-1669。  new window
37.de Vries, Lisette、Gensler, Sonja、Leeflang, Peter S. H.(2012)。Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing。Journal of Interactive Marketing,26(2),83-91。  new window
38.Dholakia, Utpal M.、Bagozzi, Richard P.、Pearo, Lisa Klein(2004)。A social influence model of consumer participation in network- and small-group-based virtual communities。International Journal of Research in Marketing,21(3),241-263。  new window
39.Beatty, Sharon E.、Smith, Scott M.(1987)。External search effort: An investigation across several product categories。Journal of Consumer Research,14(1),83-95。  new window
40.Childers, Terry L.、Carr, Christopher L.、Peck, Joann、Carson, Stephen(2001)。Hedonic and utilitarian motivations for online retail shopping behavior。Journal of Retailing,77(4),511-535。  new window
41.Shen, Yung-Cheng、Huang, Chun-Yao、Chu, Chia-Hsien、Liao, Hui-Chun(2010)。Virtual community loyalty: An interpersonal-interaction perspective。International Journal of Electronic Commerce,15(1),49-74。  new window
42.Chiu, Chao-Min、Hsu, Meng-Hsiang、Wang, Eric T. G.(2006)。Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories。Decision Support Systems,42(3),1872-1888。  new window
43.van Doorn, Jenny、Lemon, Katherine N.、Mittal, Vikas、Nass, Stephan、Pick, Doreén、Pirner, Peter、Verhoef, Peter C.(2010)。Customer Engagement Behavior: Theoretical Foundations and Research Directions。Journal of Service Research,13(3),253-266。  new window
44.Lin, C.-P.(2010)。Learning Virtual Community Loyalty Behavior From a Perspective of Social Cognitive Theory。International Journal of Human-Computer Interaction,26(4),345-360。  new window
45.Chin, Wynne W.、Marcolin, Barbara L.、Newsted, Peter R.(2003)。A partial least squares latent variable modeling approach for measuring interaction effects: Results from a Monte Carlo simulation study and an electronic-mail emotion/adoption study。Information Systems Research,14(2),189-217。  new window
46.Koh, J.、Kim, Y.-G.(2004)。Knowledge sharing in virtual communities: an e-business perspective。Expert Systems with Applications,26(2),155-166。  new window
47.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
48.Wetzels, Martin、Odekerken-Schröder, Gaby、Van Oppen, Claudia(2009)。Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration。Management Information Systems Quarterly,33(1),177-195。  new window
49.Mattila, Anna S.、Enz, Cathy A.(2002)。The role of emotions in service encounters。Journal of Service Research,4(4),268-277。  new window
50.Minton, Elizabeth、Lee, Christopher、Orth, Ulrich、Kim, Chung-Hyun、Kahle, Lynn(2012)。Sustainable marketing and social media: a cross-country analysis of motives for sustainable behaviors。Journal of Advertising,41(4),69-84。  new window
51.Brodie, Roderick J.、Hollebeek, Linda D.、Jurić, Biljana、Ilić, Ana(2011)。Customer engagement: conceptual domain, fundamental propositions, and implications for research。Journal of Service Research,14(3),252-271。  new window
52.Lu, Yaobin、Zhao, Ling、Wang, Bin(2010)。From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers' purchase intention。Electronic Commerce Research and Applications,9(4),346-360。  new window
53.Cheung, Christy M. K.、Chiu, Pui-Yee、Lee, Matthew K. O.(2011)。Online Social Networks: Why Do Students Use Facebook?。Computers in Human Behavior,27(4),1337-1343。  new window
54.Heinonen, Kristina(2011)。Consumer activity in social media: Managerial approaches to consumers' social media behavior。Journal of Consumer Behaviour,10(6),356-364。  new window
會議論文
1.Sangwan, S.(2005)。Virtual Community Success: A Uses and Gratifications Perspective。The 38th annual Hawaii international conference on system sciences, 2005。IEEE Computer Society。  new window
2.Lampe, C.、Wash, R.、Velasquez, A.、Ozkaya, E.(2010)。Motivations to participate in online communities。The SIGCHI conference on Human factors in computing systems。New York。1927-1936。  new window
3.Memarovic, N.、Langheinrich, M.、Alt, F.、Elhart, I.、Hosio, S.、Rubegni, E.(2012)。Using public displays to stimulate passive engagement, active engagement, and discover in public spaces。The 4th Media Architecture Biennale Conference: Participation。ACM。55-64。  new window
4.Papadimitriou, D.、Velegrakis, Y.、Koutrika, G.、Mylopoulos, J.(2015)。Goals in social media, information retrieval and intelligent agents。31st International Conference on Data Engineering。IEEE。1538-1540。  new window
5.Ping, J. W.、Goh, K. Y.、Lin, Z.、Goh, Q.、Chih, A.(2012)。Does social media brand community membership translate to real sales? A critical evaluation of purchase behavior by fans and non-fans of a facebook fan page。The 20th European Conference on Information Systems。Barcelona。  new window
學位論文
1.Low, P. I.(2015)。Factors Influencing Insurance Agents Behavioral Intention And Usage Of Mobile Technologies As Business Tool(博士論文)。Universiti Sains Malaysia。  new window
2.Wikström, E.、Wigmo, J.(2010)。Social Media Marketing(178)。Linnaeus University。  new window
圖書
1.Harman, H. H.(1976)。Modem Factor Analysis。Chicago, IL:University of Chicago Press。  new window
2.Singh, S.、Diamond, S.(2012)。Social Media Marketing for Dummies。John W., & Sons。  new window
其他
1.Clark, J.,Aufderheide, P.(2009)。Public media 2.0: Dynamic, engaged publics,http://archive.cmsimpact.org/sites/default/files/documents/pages/publicmedia2.0.pdf。  new window
2.Forrester(2010)。Forrester Social Technographic Ladder,http://empowered.forrester.com/ladder2010/。  new window
3.Stelzner, M. A.(2013)。2013 Social Media Marketing Industry Report: How Marketers are Using Social Media to Grow Their Businesses,http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2013/。  new window
4.The Realtime Report(2011)。40% of Marketers 'Not Effective' At Measuring Social Media Campaigns,http://therealtimereport.com/2011/10/27/40-of-marketers-not-effective-at-measuring-social-media-campaigns/。  new window
5.Tong, S. T.,Walther, J. B.(2011)。Facebook and Relationship Termination: Connection, Isolation, and Stalking,https://www.msu.edu/~stong/files/oxford_2011.pdf。  new window
6.創市際市場研究顧問(2014)。IX Survey是什麼,http://www.insightxplorer.com/product/ixsxirvey01.html。  延伸查詢new window
 
 
 
 
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