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題名：從永續觀點探討節慶行銷對地方產業發展之應用
書刊名：中國地理學會會刊
作者：吳英偉／陳慧玲
作者(外文)：Wu, Ying-wei／Chen, Hui-ling
出版日期：2019
卷期：63
頁次：頁33-54
主題關鍵詞：節慶觀光；策略分析；永續發展；新社花海節；Festival tourism；Strategic analysis；Sustainable event；Xinshe flower sea festival
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:23
  • 點閱點閱:2
期刊論文
1.Getz, Donald(2010)。The nature and scope of festival studies。International Journal of Event Management Research，5(1)，1-47。  new window
2.Lade, C.、Jackson, J.(2004)。Key success factors in regional festivals: some Australian experiences。Events management，9，1-11。  new window
3.Stokes, Robyn(2008)。Tourism strategy making: Insights to the events tourism domain。Tourism Management，29(2)，252-262。  new window
4.Carlsen, J.、Anderson, T.、Ali-Knight, J.、Jaeger, K.、Taylor, R.(2010)。Festival management and failure。International Journal of Event and Festival Management，1(2)，120-131。  new window
5.Crowther, P.(2010)。Strategic application of events。International Journal of Hospitality Management，29(2)，227-235。  new window
6.Esu, B. B.、Mbaze-Arrey, V.(2009)。Branding of cultural festival as destination attraction: A case study of Calabar Carnival。International Journal of Business Research，2(3)，182-192。  new window
7.Getz, D.、Andersson, T.、Carlsen, J.(2010)。Festival management studies: Developing a framework and priorities for comparative and cross-cultural research。International Journal of Event and Festival Management，1(1)，29-59。  new window
8.Hoffman, D.、Beverland, M.、Rasmussen, M.(2001)。The evolution of wine events in Australia and New Zealand: A proposed model。International Journal of Wine Marketing，13(1)，54-71。  new window
9.Mayfield, T. R.、Crompton, J. L.(1995)。Development of an instrument for identifying community reasons for staging a festival。Journal of Travel Research，33(2)，37-44。  new window
10.Mackellar, J.(2007)。Conventions, festivals, and tourism: Exploring the network that binds。Journal of Convention and Event Tourism，8(2)，45-56。  new window
11.Yeoman, I.(2013)。A futurist's thoughts on consumer trends shaping future festivals and events。International Journal of Event and Festival Management，4(3)，249-260。  new window
12.Lee, C. K.(2000)。A comparative study of Caucasian, and Asian visitors to a Cultural Expo in an Asian setting。Tourism Management，21(2)，169-176。  new window
13.Chang, J.(2006)。Segmenting tourists to aboriginal cultural festivals: An example in the Rukai tribal area, Taiwan。Tourism Management，27(6)，1224-1234。  new window
14.Litvin, S. W.(2013)。Festivals and special events: Making the investment。International Journal of Culture, Tourism & Hospitality Research，7(2)，184-187。  new window
15.Light, D.(1996)。Characteristics of the audience for 'events' at a heritage site。Tourism Management，17(3)，183-190。  new window
16.Quinn, B.(2006)。Problematising 'festival tourism': arts festivals and sustainable development in Ireland。Journal of Sustainable Tourism，14(3)，288-306。  new window
17.Gursoy, D.、Kendall, K. W.(2006)。Hosting mega events: Modeling locals' support。Annals of Tourism Research，33(3)，603-623。  new window
18.劉照金、劉一慧、孟祥仁(20081200)。建構參與者對臺灣地方節慶活動效益認知模式之研究。人文社會科學研究，2(2)，141-162。new window  延伸查詢new window
19.許興家、曾聖文、柳金財(20080600)。動力結構、產業制度轉型與臺灣節慶活動發展。聯大學報，5(1)，77-99。  延伸查詢new window
20.鄧宏如(20080600)。節慶活動永續發展策略--宜蘭國際童玩藝術節停辦的省思。長榮運動休閒學刊，2，141-151。new window  延伸查詢new window
21.Jago, L.、Chalip, L.、Brown, G.、Mules, T.、Ali, S.(2003)。Building events into destination branding: Insights from experts。Event Management，8(1)，3-14。  new window
22.陳仙玫、張宏政(20121200)。農業產業文化新興節慶活動之意義與影響--以苗栗縣大湖鄉草莓文化季為例。嶺東學報，32，133-154。new window  延伸查詢new window
23.吳英偉、陳慧玲(20140600)。民俗節慶策略規劃之論述評析--以內門宋江陣為例。餐旅暨觀光，11(2)，109-135。new window  延伸查詢new window
24.Amsden, B.、McEntee, J.(2011)。Agrileisure: Re-imagining the relationship between agriculture, leisure, and social change。Leisure/Loisir，35(1)，37-48。  new window
25.Mair, J.、Whitford, M.(2013)。An exploration of events research: event topics, themes and emerging trends。International Journal of Event and Festival Management，4(1)，6-30。  new window
26.蔣玉嬋(20090900)。以社區節慶促進社區發展之探討。社區發展季刊，127，304-317。new window  延伸查詢new window
27.李青松、楊明青、車成緯(20110900)。以地方節慶探討地方依附、社區意識對節慶活動知覺效益之影響。造園景觀學報，17(3)，1-22。new window  延伸查詢new window
28.Gursoy, Dogan、Kim, Kyungmi、Uysal, Muzaffer(2004)。Perceived impacts of festivals and special events by organizers: an extension and validation。Tourism Management，25(2)，171-181。  new window
29.Trošt, K.、Klarić, S.、Ružić, Marinela Dropulić(2012)。Events as a framework for tourist destination branding: Case studies of two cultural events in Croatia。Turizam，16(2)，65-77。  new window
30.Pugh, C.、Wood, E. H.(2004)。The strategic use of events within local government: A study of London Borough councils。Event Management，9(1/2)，61-71。  new window
31.王玉霞(2016)。以節慶活動推動城市文化品牌的提升--以紹興為例。絲路視野，2016(24)，41-42。  延伸查詢new window
32.王凱元(2017)。農事節慶對地方經濟社會的影響分析--基於仙居縣「楊梅節」的個案分析。上海農村經濟，2017(5)，43-45。  延伸查詢new window
33.耿壽山、梁炳琨(20141200)。臺中市新社區新社花海節的地方建構。區域與社會發展研究，5，3-35。new window  延伸查詢new window
34.邱仁德、徐逸祥(20180300)。應用Landsat-8影像探討臺中市新社花海節對地區溫度變化之影響。航測及遙測學刊，23(1)，25-42。new window  延伸查詢new window
35.陳慶得、黃靖文(20110900)。休閒農業節慶經營關鍵成功因素與競爭優勢之研究：以屏東縣熱帶農業博覽會為例。經營管理學刊，5/6，111-144。new window  延伸查詢new window
36.戴政安、李泳龍、林貞岑(20160600)。節慶活動品質、活動效益、遊客滿意度及行為意願關係之研究--以臺灣苗栗國際假面藝術節為例。建築與規劃學報，17(1)，75-96。new window  延伸查詢new window
37.Buckley, R.(2012)。Sustainable tourism: research and reality。Annals of Tourism Research，39(2)，528-546。  new window
38.Dickinson, J.、Jones, I.、Leask, A.(2007)。Event tourism: enhancing destinations and the visitor economy。International Journal of Tourism Research，9(5)，301-302。  new window
39.Getz, D.、Andersson, T.(2008)。Sustainable Festivals: On Becoming an Institution。Event Management，12(1)，1-17。  new window
40.Getz, D.(2009)。Policy for sustainable and responsible festivals and events: institutionalization of a new paradigm。Journal of Policy Research in Tourism, Leisure and Events，1(1)，61-78。  new window
41.Higgins-Desbiolles, F.(2018)。Event tourism and event imposition: A critical case study from Kangaroo Island, South Australia。Tourism Management，64，73-86。  new window
42.Hiller, H.、Wanner, R.(2015)。The psycho-social impact of the Olympics as urban festival: a leisure perspective。Leisure Studies，34(6)，672-688。  new window
43.Jamrozy, U.(2007)。Marketing of tourism: A paradigm shift toward sustainability。International Journal of Culture Tourism and Hospitality Research，1(2)，117-130。  new window
44.Laing, J.(2018)。Festival and event tourism research: Current and future perspectives。Tourism Management Perspectives，25，165-168。  new window
45.Lee, I. S.、Arcodia, C.、Lee, T. J.(2012)。Multicultural festivals: A niche tourism product in South Korea。Tourism Review，67(1)，34-41。  new window
46.Li, X.、Wan, Y. K. P.(2017)。Residents' support for festivals: Integration of emotional solidarity。Journal of Sustainable Tourism，25(4)，517-535。  new window
47.Lockstone-Binney, L.、Robertson, M.、Junek, O.(2013)。Emerging knowledge and innovation in event management。International Journal of Event and Festival Management，4(3)，176-178。  new window
48.Luonila, M.(2016)。Sponsorship thinking: A creator for collaborative undertakings in the festival context。Event Management，20(2)，267-284。  new window
49.Raj, R.、Vignali, C.(2010)。Creating local experiences of cultural tourism through sustainable festivals。European Journal of Tourism, Hospitality and Recreation，1(1)，51-67。  new window
50.Reid, S.(2011)。Event stakeholder management: developing sustainable rural event practices。International Journal of Event and Festival Management，2(1)，20-36。  new window
51.Sotiriadis, M.(2013)。Events sponsorship: A framework for efficient management。Wulfenia，20(10)，226-241。  new window
52.Stevenson, N.(2016)。Local festivals, social capital and sustainable destination development: experiences in East London。Journal of Sustainable Tourism，24(7)，990-1006。  new window
53.Tinnish, S. M.、Mangal, S. M.(2012)。Sustainable Event Marketing in the MICE Industry: A Theoretical Framework。Journal of Convention & Event Tourism，13(4)，227-249。  new window
54.Wood, E. H.(2008)。An impact evaluation framework: Local government community festivals。Event Management，12(3/4)，171-185。  new window
會議論文
1.陳慧玲、許若玫(2006)。台南市居民對2006 年台灣燈會觀光衝擊之探討。2006年中華觀光管理學會暨台灣休閒與遊憩學會聯合學術研討會。高雄：國立高雄餐旅學院。  延伸查詢new window
2.林銘昌、鄭健雄(2005)。地方節慶對鄉村旅遊之影響。2005首屆中國鄉村旅遊發展論壇，大陸國家旅遊局及成都市政府主辦 (會議日期: 2005年10月25日)。  延伸查詢new window
3.Derrett, R.(2000)。Can festivals brand community cultural development and cultural tourism simultaneously?。Conference on Event Evaluation, Research And Education。Australian Centre for Event Management, School of Leisure, Sport and Tourism, University of Technology。120-129。  new window
4.Robinson, M.(2009)。Locating Creativity in Festival Tourism: Place, Partnerships and Possibilities。International Symposium on Cultural Festival and Creative Industry，National Taipei University of Education 。  new window
研究報告
1.財團法人商業發展研究院(2013)。我國大型地方節慶活動發展策略之研究。行政院研究發展考核委員會。  延伸查詢new window
學位論文
1.程姍姍(2016)。休閒農業節慶活動的時空格局及優化研究(碩士論文)。南京師範大學。  延伸查詢new window
圖書
1.Allen, J.、O'Toole, W.、McDonnell, I.、Harris, R.(2002)。Festival and special event management。John Wiley & Sons Australia。  new window
2.Morgan, M.(1996)。Marketing for Leisure and Tourism。Prentice Hall。  new window
3.Jackson, R.(1997)。Making Special Events Fit In The 21s Century。State college, PA：Venture Publishing, Inc.。  new window
4.Getz, D.(1991)。Festival, Special Event and Tourism。New York：Van Nostrand Reinhold。  new window
5.Getz, Donald(2012)。Event studies: Theory, research and policy for planned events。London：Routledge。  new window
6.Damm, S.(2012)。Event management: How to apply best practices to small scale events。Hamburg, DE：Diplomica Verlag。  new window
7.行政院農業委員會種苗改良繁殖場(2016)。繽紛十年「新社花海」精彩回顧。農業委員會種苗改良繁殖場。  延伸查詢new window
8.Getz, D.、Page, S. J.(2016)。Event Studies: Theory, Research and Policy for Planned Events。Routledge。  new window
9.Shone, A.、Parry, B.(2010)。Successful Event Management: A Practical Handbook。Cengage Learning EMEA。  new window
10.Porter, Michael E.(1980)。Competitive Strategy。New York：The Free Press。  new window
其他
1.(2017)。2017漫遊新社花海，http://flowersea.ego.tw/。  延伸查詢new window
2.臺中市政府(2014)。新社花海節農特產品行銷 歡迎選購品嚐臺中優質農產品，https://www.taichung.gov.tw/957109/post。  延伸查詢new window
3.臺中市政府(2016)。結合新社花海 中市農業局推採果體驗一日遊，https://travel.taichung.gov.tw/zh-tw/event/newsdetail/1886。  延伸查詢new window
4.臺中市政府(2018)。臺中國際花毯節落幕共吸引172萬人次參觀突破去年紀錄，https://travel.taichung.gov.tw/zh-tw/event/newsdetail/2920。  延伸查詢new window
5.謝佩玲(20150118)。節慶經濟 4把火炒熱商圈，https://www.cdri.org.tw/xcdoc/cont?xsmsid=0H270572502035851587&sid=0H171611555146157074。  延伸查詢new window
6.臺中市政府教育局(2014)。2014「新社花海」--花田囍事，http://www.tc.edu.tw/SchoolNews/show/view/id/38300。  延伸查詢new window
圖書論文
1.Arnold, N.(2001)。Festival tourism: recognizing the challenges: linking multiple pathways between global villages of the new century。Tourism in the twenty-first century: Reflections on experience。London：Continuum。  new window
 
 
 
 
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