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題名:Investigating Female Customer's Impulse Buying in Facebook B2C Social Commerce: An Experimental Study
書刊名:Contemporary Management Research
作者:Chen, Victor JengchungChotimapruek, WaranuchHa, Quang-anWidjaja, Andree E.
出版日期:2021
卷期:17:2
頁次:頁65-96
主題關鍵詞:Facebook social commercePeople's likeInformation qualityPicture of product presentationImpulsivenessLatent state-trait theoryLSTUrge to buy impulsively
原始連結:連回原系統網址new window
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  • 共同引用共同引用:3
  • 點閱點閱:4
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