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題名:代言人類型與訊息可信度對運動品牌購買意願之影響
書刊名:觀光與休閒管理期刊
作者:賴正育謝孟婷
作者(外文):Lai, Cheng-yuHsieh, Meng-ting
出版日期:2022
卷期:10:2
頁次:頁180-192
主題關鍵詞:代言人來源可信度購買意願EndorserSource credibilityPurchase intention
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:1
  • 點閱點閱:6
期刊論文
1.Kiecker, P.、Cowles, D. L.(2001)。Interpersonal Communication and Personal Influence on the Internet: A Framework for Examining Online Word-of-Mouth。Journal of Euromarketing,11(2),71-88。  new window
2.Applbaum, R. F.、Anatol, K. W. E.(1972)。The factor structure of source credibility as a function of the speaking situation。Speech Monographs,39(3),216-222。  new window
3.Woodside, A. G.、Davenport, J. W. Jr.(1974)。The Effect of Salesman Similarity and Expertise on Consumer Purchasing Behavior。Journal of Marketing Research,11(2),198-202。  new window
4.Lafferty, Barbara A.、Goldsmith, Ronald E.(2002)。Consumer Response to Web Sites and Their Influence on Advertising Effectiveness。Internet Research,12(4),318-328。  new window
5.Lee, Soojin、Scott, David、Kim, Hyoungoon(2008)。Celebrity fan involvement and destination perceptions。Annals of Tourism Research,35(3),809-832。  new window
6.Mowen, John C.、Brown, Stephen W.(1980)。On explaining and predicting the effectiveness of celebrity endorsers。Advances in Consumer Research,8(1),437-441。  new window
7.Ross, Joel A.(1973)。Influence of Expert and Peer upon Negro Mothers of Low Socioeconomic Status。The Journal of Social psychology,89(1),79-84。  new window
8.Craig, C. Samuel、McGann, John M.(1978)。Assessing Communication Effects of Energy Conservation。Journal of Consumer Research,5,82-88。  new window
9.Erdem, T.、Swait, J.(2004)。Brand credibility, brand consideration, and choice。Journal of Consumer Research,31(1),191-199。  new window
10.Freiden, Jon B.(1984)。Advertising Spokesperson Effects: An Examination of Endorser Type and Gender on Two Audiences。Journal of Advertising Research,24(5),33-41。  new window
11.Atkin, Charles、Block, Martin(1983)。Effectiveness of Celebrity Endorsers。Journal of Advertising Research,23(1),57-61。  new window
12.Bower, Amanda B.、Landreth, Stacy(2001)。Is beauty best? Highs versus normally attractive models in advertising。Journal of Advertising,30(1),1-12。  new window
13.Keller, Kevin Lane(2001)。Building customer-based brand equity。Marketing Management,10(2),14-19。  new window
14.Mills, J.、Harvey, J.(1972)。Opinion change as a function of when information about the communicator is received and whether he is attractive or expert。Journal of Personality and Social Psychology,21(1),52-55。  new window
15.Erdogan, B. Zafer、Baker, Michael J.、Tagg, Stephen(2001)。Selecting Celebrity Endorsers: The Practitioner's Perspective。Journal of Advertising Research,41(3),39-48。  new window
16.Hovland, Carl I.、Weiss, Walter(1951)。The influence of source credibility on communication effectiveness。Public Opinion Quarterly,15(4),635-650。  new window
17.McCormick, K.(2016)。Celebrity Endorsements: Influence of a Product-endorser Match on Millennials Attitudes and Purchase Intentions。Journal of Retailing and Consumer Services,32,39-45。  new window
18.Bergkvist, L.、Zhou, K. Q.(2016)。Celebrity endorsements: A literature review and research agenda。International Journal of Advertising,35(4),642-663。  new window
19.Djafarova, Elmira、Rushworth, Chloe(2017)。Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users。Computers in Human Behavior,68(1),1-7。  new window
20.Gogoi, B. J.(2013)。Study of antecedents of purchase intention and its effect on brand loyalty of private label brand of apparel。International Journal of Sales & Marketing Management Research and Development,3(2),73-86。  new window
21.Wei, Khong K.、Wu, Y. L.(2013)。Measuring the impact of celebrity endorsement on consumer behavioural intentions: a study of Malaysian consumers。International Journal of Sports Marketing & Sponsorship,14(3),157-177。  new window
22.Knoll, J.、Matthes, J.(2017)。The effectiveness of celebrity endorsements: A meta analysis。Journal of the Academy of Marketing Science,45(1),55-75。  new window
23.Luo, C.、Luo, X. R.、Schatzberg, L.、Sia, C. L.(2013)。Impact of informational factors on online recommendation credibility: The moderating role of source credibility。Decision Support Systems,56,92-102。  new window
24.Westerman, David、Spence, Patric R.、Van der Heide, Brandon(2014)。Social media as information source: Recency of updates and credibility of information。Journal of Computer-Mediated Communication,19(2),171-183。  new window
25.Schimmelpfennig, C.、Hunt, J. B.(2020)。Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework。Psychology & Marketing,37(3),488-505。  new window
26.Grewal, Dhruv、Krishnan, Ramayya、Baker, Julie、Borin, Norm(1998)。The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions。Journal of Retailing,74(3),331-352。  new window
27.Wang, S. W.、Kao, G. H. Y.、Ngamsiriudom, W.(2017)。Consumers' attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector。Journal of Air Transport Management,60,10-17。  new window
28.黃慧君、余真瑩、黃郁真、林子瑄(20200600)。品牌代言人對消費者購買意願的影響:以品牌形象為中介變數。觀光與休閒管理期刊,8(1),177-186。new window  延伸查詢new window
29.藍俊雄、朱士全(20180800)。品牌代言人行銷對消費者購買意願之研究以運動商品為例。觀光與休閒管理期刊,6(特刊),23-33。new window  延伸查詢new window
30.Doss, S. K.(2011)。The transference of brand attitude: The effect on the celebrity endorser。Journal of Management and Marketing Research,7(1),1-11。  new window
31.Hsieh, A.-T.、Chang, J.(2005)。The different response to hotels' endorsement adverting by Taiwanese and American tourists。Journal of Travel & Tourism Marketing,19(4),41-54。  new window
32.Kertz, C. L.、Ohanian, R.(1991)。Recent trends in the law of endorsement advertising: infomercials, celebrity endorsers and nontraditional defendants in deceptive advertising cases。Hofstra Law Review,19(3),603-656。  new window
33.Liu. Z.、Zhao, Y. C.、Song, S.、Ba, Z.、Zhu, Q.(2022)。Exploring the endorsement effect on scientific crowdfunding performance: Evidence from Experiment.com。Telematics and Informatics,73。  new window
34.Lopez, M.、Sicilia, M.(2014)。Determinants of e-WOM influence: The role of consumers' internet experience。Journal of Theoretical and Applied Electronic Commerce Research,9(1),28-43。  new window
35.Ohanian, R.(1991)。The impact of celebrity Spokesperson's perceived image on consumers' intention to purchase。Journal of Advertising Research,31(1),46-52。  new window
36.Speck, P. S.、Schumann, D. W.、Thompson, C.(1988)。Celebrity endorsements: Scripts, schema and roles: Theoretical framework and preliminary tests。Advances in Consumer Research,15,69-76。  new window
37.Till, B. D.、Busler, M.(2000)。The matchup hypothesis: Physical attractiveness, expertise and the role of fit on brand attitude, purchase intent and brand beliefs。Journal of Advertising,29(3),1-13。  new window
38.Zamudio, C.(2016)。Matching with the stars: How brand personality determines celebrity endorsement contract formation。International Journal of Research in Marketing,33,409-427。  new window
39.Zhang, H.、Xu, H.、Gursoy, D.(2020)。The effect of celebrity endorsement on destination brand love: A comparison of previous visitors and potential tourists。Journal of Destination Marketing & Management,17。  new window
40.Erdogan, B. Zafer(1999)。Celebrity endorsement: A literature review。Journal of Marketing Management,15(4),291-314。  new window
41.Ohanian, Roobina(1990)。Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness。Journal of Advertising,19(3),39-52。  new window
42.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
圖書
1.Ghosh, Avijit(1990)。Retail management。Chicago:The Dryden Press。  new window
2.Aaker, David A.、Myers, John G.(1987)。Advertising Management。Englewood Cliffs, NJ:Prentice-Hall。  new window
3.Triandis, H. C.(1971)。Attitudes and attitude change。New York:Wiley。  new window
 
 
 
 
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