本個案是以台灣搬家公司第一家創櫃成功的「巨力搬家公司」所面臨的競爭者威脅為主軸，描述在眾多競爭者中包括異業進入搬家市場，其中更有以媒合物流起家的平台公司跨足到搬家服務，
且可能是符合「破壞式創新」所定義的業者。因此，面對這樣的威脅，巨力搬家公司是否應該採
取平台策略來因應。平台經濟已成為現代經營模式的顯學。由於商機龐大，吸引許多平台企業如
雨後春筍般出現。然而，失敗者遠多過於成功者。因此，平台企業的經營挑戰應該不小。本個案
藉由討論巨力搬家公司是否轉型平台企業的決策，來理解破壞式創新帶來的威脅、傳統搬家產業
與平台企業的價值鏈模式、平台經營成功所需具備的網路效應，及巨力搬家公司在平台中應選擇何種角色定位，希望讓同學學習到平台經濟的相關知識。

The theme of this case focuses on the platform strategy that "Giant Power Moving Company"should adopt while facing many threats from competitors. “Giant Power Moving Company” is the first moving
company to apply for the "Go Incubation Board for Startup and Acceleration Firms" (GISA) in Taipei
Exchange (TPEx) successfully. For now, it encounters many competitors including those are companies
in a moving ecosystem from different industries, and an on-demand delivery platform that might meet
the definition of a “disruptive innovation” company. The platform economy has become one of the
mainstreams of modern business models. Due to the huge business opportunities, many platform
companies have sprung up like mushrooms. However, there are far more losers than winners. Therefore,
the challenges of running a platform business should be enormous. Through the discussions of the
decision on whether Giant Power moving company transform itself into a platform enterprise and what
role “Giant Power Moving Company” plays on the platform, it can bring relevant knowledge of the
platform economy to students, such as understanding the threat brought by destructive innovation, the
value chain model between the traditional moving industry and platform enterprises, and the network effects of the successful platform business.