This study aims to explore the handling methods for customer complaints in
the service industry, specifically focusing on the context of automotive service
centers. In a highly competitive environment, maintaining excellent customer
service quality becomes a primary requirement for successful operations,
preventing customer churn and establishing a positive reputation. This paper
presents a case study on how a particular company utilizes the 8D methodology,
Six Sigma, and the PZB customer service quality gap model to address customer
complaints in automotive service centers and enhance customer satisfaction.
The research findings emphasize the importance of adopting a proactive
attitude towards customer complaints and provide a detailed overview of the
application of the 8D methodology and the PZB customer service quality gap
model. Additionally, this paper explores relevant research studies and offers
recommendations for improving service quality to enhance overall business value.
By leveraging the outcomes of this study, automotive service centers can learn
effective approaches to handle customer complaints and provide reasonable
explanations that satisfy customers, ultimately elevating their satisfaction with the
service. These methods and recommendations can also be applied to other
industries to enhance overall service quality and business value.