| 期刊論文1. | Jaccard, J.、David B.、Lee, J. A.(1986)。Assessing Attribute Importance: A Comparison of Six Methods。Journal of Consumer Research,12,463-468。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Jacoby, J.、Donald E. S.、Carol, A. K.(1974)。Brand Choice Behavior as a Function of Information Load。Journal of Marketing Research,11,63-69。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Lindquist, J. D.(1974)。The Meaning of Image。Journal of Retailing,50,29-38。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Wheatley, J. J.、John, S. Y. C.(1971)。The Effects of Price, Store Image, and Product and Respondent Characteristics on Perceptions of Quality。Journal of Marketing Research,14,181-186。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Erickson, G. M.、Johny, K. J.(1985)。The Role of Price in Multi-Attribute Product Evaluations。Journal of Consumer Research,1985(Sep.),195-199。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 會議論文1. | 劉水深(1984)。消費者價格意識與產品類別之關係。中華民國市場拓展學會七十二年年會。台北。69-77。 延伸查詢![new window](/gs32/images/newin.png) | 圖書1. | 王志剛(1987)。行銷學。台北:國立空中大學。 延伸查詢![new window](/gs32/images/newin.png) | 2. | Lancaster, Kelvin J.(1971)。Consumer Demand: A New Approach。New York:Columbia University Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 單篇論文1. | 劉水深(1979)。「每日一物」購買者行為研究。 延伸查詢![new window](/gs32/images/newin.png) | 圖書論文1. | Fishbein, M.(1967)。Attitudes and Prediction of Behavior。Readings in Attitude Theory and Measurement。New York:John Wiley。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Wise, G. L.(1974)。Price Awareness in Today's Gasoline Purchaser: Does He Really Know How Much He Pays?。Reading in Contemporary Marketing。Illinois:The Dryden Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |