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題名:音樂對廣告效果影響之研究
書刊名:廣告學研究
作者:許惠珠翁景民
出版日期:1994
卷期:3
頁次:頁21-68
主題關鍵詞:音樂效果廣告
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:0
  • 點閱點閱:25
期刊論文
1.Bierly, C.、McSweeney, F. K.、Vannieuwkerk, R.(1985)。Classical conditioning of preferences for stimuli。Journal of Consumer Research,12(3),316-323。  new window
2.Scott, L. M.(1990)。Understanding jingles and needledrop: A rhetorical approach to music in advertising。Journal of Consumer Research,17(2),223-236。  new window
3.Deffenbacher, J. L.(1977)。Relationship of worry and emotionality to performance on the miller analogies test。Journal of Educational Psychology,69,191-195。  new window
4.Petty, Richard E.、Cacioppo, John T.(1981)。Issue Involvement as a Moderator of the Effects on Attitude of Advertising Content and Context。Advances in Consumer Research,8(1),20-24。  new window
5.Swasy, John L.、Munch, James M.(1985)。Examining the Target of Receiver Elaborations: Rhetorical Question Effects on Source Processing and Persuasion。Journal of Consumer Research,11(4),877-886。  new window
6.Park, C. Whan、Young, S. Mark(1986)。Consumer response to television commercials: The impact of involvement and background music on brand attitude formation。Journal of Marketing Research,23(1),11-24。  new window
7.Gorn, Gerald J.(1982)。The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach。Journal of Marketing,46(1),94-101。  new window
8.Macinnis, D. J.、Park, C. W.(1991)。The differential role of characteristics of music on high- and low-involvement consumers' processing of ads。Journal of Consumer Research,18,161-173。  new window
9.Feldhusen, J. F.、Klausmeier, H. J.(1962)。Anxiety, Intelligence, and Achievement in Children of Low, Average, and High Intelligence。Child Development,33,403-409。  new window
10.Hagtvet, K. A.(1976)。Worry and Emotionality Components of Test Anxiety in Different Sex and Age Groups of Elementary School Children。Psychological Reports,39,1327-1334。  new window
11.Heidi, C.(1979)。Test Anxiety and Academic Achievement in High School Students。Perceptual and Motor Skills,49(2),648。  new window
12.Nisbett, R. E.、Wilson, J. D.(1977)。Telling More Than We Know: Verbal Reports on Mental Processes。Psychological Review,84(3),231-259。  new window
13.Peretti, P. O.(1975)。Changes in Galvanic Skin Response as Affected By Musical Selection, Sex, and Academic Discipline。Journal of Psychology,89,183-187。  new window
14.Yalch, R. F.(1991)。Memory in a Jingle Jungle: Music as a Mnemonic Device in Communicating Advertising Slogans。Journal of Applied Psychology,76(2),268-275。  new window
15.Krugman, Herbert E.(1965)。The Impact of Television Advertising: Learning Without Involvement。Public Opinion Quarterly,29(3),349-356。  new window
16.Laurent, Gilles、Kapferer, Jean-Noël(1985)。Measuring Consumer Involvement Profiles。Journal of Marketing Research,22(1),41-53。  new window
17.Mitchell, Andrew A.(1986)。The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude toward the Advertisement。Journal of Consumer Research,13(1),12-24。  new window
研究報告
1.Houston, Michael J.、Rothschild, Michael L.(1977)。A Paradigm for Research on Consumer Involvement。Graduate School of Business, University of Wisconsin-Madison。  new window
圖書
1.Stewart, D.、Furse, D.(1986)。Effective television advertising。Lexington, MA:D.C. Health and Company。  new window
2.Petty, Richard E.、Cacioppo, John T.(1986)。Communication and Persuasion: Central and Peripheral Route to Attitude Change。New York:Springer-Verlag。  new window
3.Dowling, W. J.、Harwood, D. L.(1986)。Music cognition。Academic Press。  new window
圖書論文
1.Bellaire, A.(1979)。Getting Creative Money's Worth in TV。Advertising Age。  new window
2.Kassarjion, H. H.(1981)。Loe Involvement: Second Look。Advances in Consumer Research。  new window
3.Stout, P. A.、Leckenby, J. D.(1988)。Let the Music Play: Music as a Nonverbal Element in Television Commercials。Nonverbal Communication in Advertising。Lexington, MA:Lexington Books。  new window
 
 
 
 
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