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F.、Blackwell, R. D.、Miniard, P. W.(1986)。Consumer behavior。The Dryden Press。 | | 2. | 張紹勳、林秀娟(1991)。SAS/PC統計分析與實務運用。台北：松崗電腦圖書資料股份有限公司。 延伸查詢 | | 3. | Assael, Henry(1984)。Consumer Behavior and Marketing Actions。Boston, Massachusetts：Kent Publishing Co.。 | | 4. | Berscheid, E.、Walster, E.、Berkowitz, L.(1974)。Physical Attractiveness。New York：Academic Press。 | | 5. | Schultz, D. E.、Martin, D.、Brown, W. P.(1984)。Strategic Advertising Campaigns。Chicago, IC：Crain Books, Division of Crain Communications, Inc.。 | | 6. | 黃俊英(1987)。行銷研究：管理與技術。台北市：華泰。 延伸查詢 | | 7. | 黃俊英(1991)。多變量分析。台北：中國經濟企業研究所。 延伸查詢 | | 8. | Howard, John A.、Sheth, Jagdish N.(1969)。The Theory of Buyer Behavior。John Wiley & Sons, Inc.。 | | 9. | Hovland, Carl Iver、Janis, Irving L.、Kelley, Harold H.(1953)。Communication and Persuasion: Psychological Studies of Opinion Change。Yale University Press。 | | 10. | Petty, Richard E.、Cacioppo, John T.(1981)。Attitudes and Persuasion: Classic and Contemporary Approaches。William C. 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