| 期刊論文| 1. | Feaster, J. Gerald(1968)。Measurement and Determinants of Innovativeness among Primitive Agriculturists。Rural Sociology，33(3)，339-348。   | | 2. | Donnelly, J. H.、Etzel, M. T.(1973)。Degrees of product newness and early trial。Journal of Marketing Research，10，295-300。 | | 3. | Bruner, J. S.、Tajfel, H.(1961)。Cognitive risk and environmental change。Journal of Abnormal and Social Psychology，62，231-241。 | | 4. | Cancion, F.(1967)。Stratification and risk taking: A theory tested on, agricultural innovations。American Sociological Review，32，912-927。 | | 5. | Fliegel, F. C.、Kivlin, J. E.(1966)。Attributes of innovations as factors in diffusion。American Journal of Sociology，72，235-248。 | | 6. | Jacoby, J.(1971)。Multiple indicant approach to studying new product adopters。Journal of Applied Psychology，55，384-385。 | | 7. | Katz, E.(1961)。The social Itinerary of technical change: two studies on diffusion of an innovation。Human organization，20，70-82。 | | 8. | Kirton, M. J.、Mulligan, G.(1969)。Correlates of managers' attitudes toward change。Journal of Applied Psychology，58，101-107。 | | 9. | Popielarz, D. T.(1967)。An exploration of perceived risk and willingness to try new products。Journal of Marketing Research，4(4)，368-378。 | | 10. | Hurt, H. Thomas、Joseph, Katherine、Cook, Chester D.(1977)。Scales for the Measurement of Innovativeness。Human Communication Research，4(1)，58-65。 | 學位論文| 1. | Huang, C. J.(1993)。Relationships among innovativeness, articles, and barriers regarding the use of instructional media as perceived by teacher educators in arts education programs at Taiwan teachers colleges(博士論文)。Iowa State University，Ames, IA。 | 圖書| 1. | Rogers, Everett M.(1983)。Diffusion of Innovations。Free Press。 | | 2. | Rogers, Everett M.、Shoemaker, Floyd F.(1971)。Communication of Innovation: A Cross-Cultural Approach。New York, NY：Free Press。 | |