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題名:國際比較廣告規範之研究
書刊名:廣告學研究
作者:祝鳳岡
出版日期:1994
卷期:4
頁次:頁93-110
主題關鍵詞:比較國際規範廣告
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:22
期刊論文
1.Muehling, D. D.(1987)。An Investigation of Factors Underlying Attitude toward Advertising in General。Journal of Advertising,16(1),32-40。  new window
2.Prasad, V. K.(1976)。Communications-Effectiveness of Comparative Advertising - a Laboratory Analysis。Journal of Marketing Research,13(2),128-137。  new window
3.Levine, P.(1976)。Commercials that Name Competing Brands。Journal of Advertising Research,16,7-14。  new window
4.Pechmann, Cornelia、Ratneshwar, S.(1991)。The Use of Comparative Advertising for Positioning: Association versus Differentiation。Journal of Consumer Research,18(2),145-160。  new window
5.Wilkie, William L.、Farris, Paul W.(1975)。Comparison Advertising: Problems and Potential。Journal of Marketing,39(4),7-15。  new window
6.Alba, Joseph W.、Chattopadhyay, Amitava(1986)。Salience effects in brand recall。Journal of Marketing Research,23(4),363-369。  new window
7.Sujan, Mita、Bettman, James R.(1989)。The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research。Journal of Marketing Research,26(4),454-467。  new window
8.Levy, R.(1987)。Big Resurgence in Comparative Ads。Dun's Business Month,129(2),56-58。  new window
圖書
1.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1986)。Consumer behavior。The Dryden Press。  new window
2.Stridsberg, Albert B.(1974)。Effective Advertising Self-Regulation。New York:International Advertising Association。  new window
3.Dunn, S. W.、Lorimor, E. S.(1979)。International Advertising and Marketing。Grid Publishing Inc.。  new window
4.Boddewyn, J. J.、Marton, K.(1978)。Comparison Advertising: A World Study。Hastings House。  new window
5.Boddewyn, J. J.(1983)。Comparative Advertising: Regulation and Self-Regulation in 55 Countries。International Advertising Association。  new window
圖書論文
1.Preston, I. L.(1983)。A Review of The Literature on Advertising Regulation。Current Issues and Research in Advertising。University of Michigan。  new window
 
 
 
 
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