| 期刊論文| 1. | Ritchie, M. H.(1989)。Enhancing the public image of School Counseling: A marketing approach。The School Counselor，37，54-61。   | | 2. | Schields, C.(1986)。Good public relations is good for business (and guidance departments, too)。The School Counselor，34(2)，144-146。 | | 3. | Wittman, P. P.(1988)。Marketing Counseling: What counseling can learn from other health care professionals。Counselor Education and Supervision，27，308-314。 | | 4. | Boyom, R.(1983)。The marketing of a counseling center's services to the university community。Journal of college student personel，24，560-561。 | | 5. | Lent, R. W.(1990)。Further reflections on the public image of counseling psychology。Psychologist，18(2)，324-332。 | 圖書| 1. | Thompson, R.(1992)。School counseling renewal: Strategies for the twenty-first century。Muncie, IN：Accelerated Development Inc.。 | | 2. | Nickels, W. G.(1978)。Marketing principles。Englewood Cliffs, New Jersey：Prentice-Hall。 | | 3. | 蕭文(1995)。臺灣當前輔導工作的現狀與未來發展。高雄師範大學。 延伸查詢 | | 4. | Aubrey, R. F.(1985)。Counseling at the crossroads obstacles, opportunities, and options。Ann Arbor, Michigan：ERIC Counseling and Personnel Services Clearinghouse。 | | 5. | Kotler, P.(1982)。Marketing for nonprofit organizations。Englewood Cliffs, New Jersey：Prentice-Hall。 | |