1.Risk, Sort of Adversity or Vitiation to an Enterprise, is Regarded a s the Possibility of the Incidences of Loss and the Probability of Incidences of Situation Counter-Conducive to Operation which is Indicated by Standard Difference in Statistics. On Making a Policy, an Enterprise Should Consider to Make the Project Measured in Terms of Quantity, Only under Measure Can Monetary Value be Produced and Policy be Made by Pay-off Matrix. 2.It's Far from enough to Measure the Probabilities of Risk by the Absolute Value of Standard Difference. Better Would it be to be Indicated by Variation Coefficient. In Addition, it Will be More Complete if Further Verified by Expectative Utility theory. 3.The Following Article Applies Utility Function to Analyze Every Kind of Risky Behaviors, As People Behave Differently, There is Quite a Range of Different patterns of Behavior; for Instance, the Utility Function of the Risk neutral Shows a Straight Line, That of the Risk escapee a Curve Line with Concave Side Down, and That of the Risk Enthusiast a Curve Line with Concave Side Up. People, Confronting with Risk, may Make use of Certainty-Equalent Factor for Adjustement to Maintain the Same Prospective Monetary Value as That Extant under Actually Normal Situation. 4.The Entrepreneur May Also Adopt Decision the Tree as Tool for Risk Policy which is an Analytical Tool Applying Diverse Steps to Make Policy. Besides, Analyzing Sensitivity by Computer, Also an Analytic Method, is Low-Priced, Convenient, And Now Most Frequently used.