本研究參考模糊單目標競局理論之文獻，據以構建模糊單目標雙人零和競局規劃 模式。傳統雙人零和競局模式中，償付矩陣中各元素皆為定值，且未考慮決策者之期望水準 ，引進模糊單目標競局理論於雙人零和競局模式中，俾使模式能反映出決策者之期望水準與 償付矩陣中各元素的模糊性，俾使模式更符合現實且決策更富彈性。研究中並以臺灣進口車 與小汽車市場為簡例，應用模糊單目標競局理論分析市場佔有率之均衡解。

　　　　　This study is to construct a two-person fuzzy matrix game with fuzzy goal and can perform fuzzy element values of pay-off matrix in a traditional two-person zero-sum game model, such that the game model can reflect more facts and full of decision elastisity. Finally, the fuzzy game model is applied in a simple case study of domestic and foregin passenger-car market share analysis in Taiwan.